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Member You - Is It Already Too Late?
Practice Makes Perfect - 7 Tips for Making the Most of Your Presentation Practice ith a three month cycle, they are in fact assuring that there would be little to close same time next quarter. Two weeks or more ignoring the front end of the process (prospecting) ensured that frantic ritual at the end of the next quarter. Except for those caught up in it, it is almost amusing and predictable, like the changing of the seasons.Believe it or not, preparation is a better determinant of presentation success than knowledge, experience, or even talent. The best presenter is almost always the presenter who is the most prepared. Even so, there are a lot of conflicting ideas about what constitutes thorough presentation preparation.So what exactly is thorough preparation?Here are seven straight forward tips to increase the effectiveness of the time you invest in your practice.1. Practice Delivery Out Loud. Practice is NO Did you ever have one of those managers that comes to on March 27th, and says “ PR Buyers Beware! Last week, I got an e-mail from a sales training organization with the following question as the headline:It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are.Especially sad when tactics are placed in motion before you really know how your key target audience views your organization, and exactly at whom those tactics should be directed. Things can really fall apart if you then fail to decide up front what changes in perceptions, and thus behaviors you desire at the "What are you going to do to insure that your sales goals are met this quarter?" This was to promote a workshop coming up in mid June. Now I don’t know about you, but my sales cycle is about 8 weeks. A lot of my clients have 2 to 3 month sales cycles. So based on an eight week cycle, my quarter was decided in late April; if you have a three month cycle the die was cast in late March. When this cute and catchy question landed in my junk box, I was more than half way through my third quarter. Nothing short of a miracle is going to change the results of this quarter at this time in June. Sure, I can go to a good client and “get” him to do something now rather than August, but how many times can you go to the well? I was to have lunch with a friend a few weeks ago, which happened to be the last week of the month. He called all apologetic, saying he had to cancel our lunch: “Sorry man, but it’s the end of the quarter, we’re all pushing hard to close things, lets meet next week when things will be back to normal.” Knowing his background it wasn’t really his fault, he like many executives heading up sales forces, were trained by other sales leaders with this mediocre outlook. I remember, his former employer forbade vacations or any absence the last week of any given quarter. This not only insured that there would be no new business activities in the first weeks of the new quarter, as people took time off. But there would also be no prospecting the last week of any quarter, as the VP and Manager would look badly on any activity that wasn’t focused on closing business. So with a three month cycle, they are in fact assuring that there would be little to close same time next quarter. Two weeks or more ignoring the front end of the process (prospecting) ensured that frantic ritual at the end of the next quarter. Except for those caught up in it, it is almost amusing and predictable, like the changing of the seasons. Did you ever have one of those managers that comes to on March 27th, and says “W Can't Find A Job? late April; if you have a three month cycle the die was cast in late March. When this cute and catchy question landed in my junk box, I was more than half way through my third quarter.Why can’t I find a job?If you’ve been asking yourself this question recently, trust me you’re not alone.Searching for a new job can be a difficult and frustrating task especially when you are out of work or when you are in a job you hate and want to escape.If you can’t find a job and are increasingly frustrated with your lack of results, let’s look at the possible reasons for this outcome: 1. You are not getting interviews: If you aren’t getting interviews, your resume and cover Nothing short of a miracle is going to change the results of this quarter at this time in June. Sure, I can go to a good client and “get” him to do something now rather than August, but how many times can you go to the well? I was to have lunch with a friend a few weeks ago, which happened to be the last week of the month. He called all apologetic, saying he had to cancel our lunch: “Sorry man, but it’s the end of the quarter, we’re all pushing hard to close things, lets meet next week when things will be back to normal.” Knowing his background it wasn’t really his fault, he like many executives heading up sales forces, were trained by other sales leaders with this mediocre outlook. I remember, his former employer forbade vacations or any absence the last week of any given quarter. This not only insured that there would be no new business activities in the first weeks of the new quarter, as people took time off. But there would also be no prospecting the last week of any quarter, as the VP and Manager would look badly on any activity that wasn’t focused on closing business. So with a three month cycle, they are in fact assuring that there would be little to close same time next quarter. Two weeks or more ignoring the front end of the process (prospecting) ensured that frantic ritual at the end of the next quarter. Except for those caught up in it, it is almost amusing and predictable, like the changing of the seasons. Did you ever have one of those managers that comes to on March 27th, and says “ Free Advertising Resources; Let Your Imagination Loose! ve lunch with a friend a few weeks ago, which happened to be the last week of the month. He called all apologetic, saying he had to cancel our lunch: “Sorry man, but it’s the end of the quarter, we’re all pushing hard to close things, lets meet next week when things will be back to normal.” Knowing his background it wasn’t really his fault, he like many executives heading up sales forces, were trained by other sales leaders with this mediocre outlook. I remember, his former employer forbade vacations or any absence the last week of any given quarter.How many people have worked from nine to five for 40 to 50 years and have nothing to show for it? How much is your time really worth? Most of us do not have the money to invest in advertising on the Internet. But, do you have the time? How about one to three years? Many people are drawing 6-figure incomes from the Internet within only a few years. More millionaires have been created on the Internet then in any other way in history. But, you will have to invest your time!There are many proven, free advertisi This not only insured that there would be no new business activities in the first weeks of the new quarter, as people took time off. But there would also be no prospecting the last week of any quarter, as the VP and Manager would look badly on any activity that wasn’t focused on closing business. So with a three month cycle, they are in fact assuring that there would be little to close same time next quarter. Two weeks or more ignoring the front end of the process (prospecting) ensured that frantic ritual at the end of the next quarter. Except for those caught up in it, it is almost amusing and predictable, like the changing of the seasons. Did you ever have one of those managers that comes to on March 27th, and says “ R.O.I. -- O.K., Here's The Deal! this mediocre outlook. I remember, his former employer forbade vacations or any absence the last week of any given quarter.You can SO measure return-on-investment for a public relations program!Try this.Accept the fact that people act on their own perceptions of the facts, and that this leads to predictable behaviors about which something can be done.When public relations creates, changes or reinforces those perceptions by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization, the public relations effort is successful.This means you set a clearcut This not only insured that there would be no new business activities in the first weeks of the new quarter, as people took time off. But there would also be no prospecting the last week of any quarter, as the VP and Manager would look badly on any activity that wasn’t focused on closing business. So with a three month cycle, they are in fact assuring that there would be little to close same time next quarter. Two weeks or more ignoring the front end of the process (prospecting) ensured that frantic ritual at the end of the next quarter. Except for those caught up in it, it is almost amusing and predictable, like the changing of the seasons. Did you ever have one of those managers that comes to on March 27th, and says “ Proven Methods of Marketing Your Business ith a three month cycle, they are in fact assuring that there would be little to close same time next quarter. Two weeks or more ignoring the front end of the process (prospecting) ensured that frantic ritual at the end of the next quarter. Except for those caught up in it, it is almost amusing and predictable, like the changing of the seasons.One invariable priority in your everyday business should be marketing. Your consistency in advertising and promoting your product and/or service spells the difference between progress and downfall. Small business owners should have the flexibility to perform the role of different organizational positions such as being the manager, employee, receptionist, telephone operator, event planner, and even the janitor.One of the most common mistakes of business owners is that they busy themselves with all the myri Did you ever have one of those managers that comes to on March 27th, and says “What can we close by the end of the quarter?” And you think to yourself, gee lets see, you’ve been looking at my pipeline weekly, we have an eight week cycle, I guess we can close anything that has been there for eight weeks; if I try hard I may close some things that have been in there for the last six or seven weeks; and if you are willing to reduce the price by 40%, I think I can close that company we met with five weeks ago. Oops, price integrity was one of your KPI’s this year. So when “things are back to normal”, what does that mean? While it is always good to balance short term and long term planning, the reality is that your cycle is your cycle, and unless you can change that, what you reap today, you had to sew a while back, in my case eight weeks ago. So where does that leave you? With the reality that today is the last day to affect your sales cycle, (with a three month cycle) if you don’t put something in your pipe today, how are you going to close something in three months? So rather than hoping for a miracle at the end of the race, you need to fuel a steady race from the start. My friend and other managers need to come to terms with the fact that if they focused every day on creating new opportunities, then things will close every day x weeks down the road. The clients who hire me and I don’t have an end of quarter crunch, no end of year crunch, just a steady flow of revenue, in my case eight weeks after I initiate things. Every day I focus on starting something new. Now it’s not always easy, but it’s a lot less stressful, and way more lucrative than worrying about it the least three days of the quarter. Once you recalibrate, you’ll find that your energy and cash flows a
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