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Member You - Finding the Right Customers
Call Center Services - An Ever Increasing Demand 20 percent of customers, developing them solely for and with this group. Develop improvements to existing products, or develop totally new products, that are wanted by, and if possible, developed in liaison with, your core customers.Are your company's call center services all that they could be? Even centers that were state of the art a decade or so ago might be out of date and inadequate today. As technology expands, so do clients' expectations regarding communication. Nowadays, a client will normally expect to be able to contact a company representative more or less twenty-four hours a day, seven days a week, either by phone, fax or email. Clients expect a quick response and courteous, efficient service regardless of how the communication is carried out. Though the technology to support this level of service is readily available, it can be a challenge for call centers to keep up with. Moreover, t 4. Aim to keep your core customers forever. Your core customers are money in the bank. The real measure of a healthy business lies in the strength, depth, and length of its relationship with its core customers. Attention to the core 20 percent of customers must be a company-wide obsession Your organization cannot Car Wash Business Plan Those who analyze the reasons for their success know the 80/20 rule applies. Eighty percent of their growth, profitability and satisfaction come from 20 percent of the clients.Looking for a car wash business plan geared towards success? Check out the key points discussed below.Every plan must detail the services offered and study the market dynamics to formulate a distinctive business strategy. Generally a car wash business plan covers three services: exterior car washing, interior cleaning, and detailing. Most of the businesses in this industry try to compete on the price factor. So beat them by offering high quality service at a reasonable rate. This entails not only hiring the best employees but also, keeping them happy to maintain an impeccable customer service. Because this industry is considered a seasonal business it is imperat Three golden rules 1. Marketing, and the whole firm, should focus on providing a stunning product and service in 20 percent of the existing product line. That 20 percent being the small part that is generating 80 percent of the profits. 2. Marketing, and the whole firm, should devote extraordinary endeavor toward delighting, keeping forever, and expanding the sales to the 20 percent of customers who provide 80 percent of the firm's sales and profits. 3. The product you are marketing must be different and either unobtainable elsewhere or provided by you in a product/service/price package that is much better value than is obtainable elsewhere. These conditions are unlikely to apply in more than 20 percent of your current product line, and you are likely to obtain more than 80 percent of your true profits from this 20 percent. And if these conditions apply in almost none of your product lines, your only hope is to innovate. At this stage, the creative marketeer must become product led. All innovation is necessarily product led. You cannot innovate without a new product or service. Be customer centered for the few right customers Important as focus on the few best products is, it is much less important than focusing on the few best customers. Direct your attention where the real threats of competition exist. Know who the top revenue- producing customers are and make sure you meet their needs. Keep in closest contact with the 20 percent of your clients who give you 80 percent of you business. Each week, go through contract management files and jot a note, send a card, or make a call to anyone you haven't had contact with of too long. Lock in your core customers 1. Know your core customers and the profile of the heavy and frequent consumer. 2. Provide exceptional or even outrageous service to them. Anticipate their needs when you can and rush in like a SWAT team when they ask you for anything else. This may have short-term cost but will have a long-term reward. 3. Target new products and services at the core 20 percent of customers, developing them solely for and with this group. Develop improvements to existing products, or develop totally new products, that are wanted by, and if possible, developed in liaison with, your core customers. 4. Aim to keep your core customers forever. Your core customers are money in the bank. The real measure of a healthy business lies in the strength, depth, and length of its relationship with its core customers. Attention to the core 20 percent of customers must be a company-wide obsession Your organization cannot 10 Ways to Improving Your Client Relationships
10 Ways to Improving Your Client Relationships One thing is true for all consultants; if we have any work, we have clients! One of the most important parts of our work is maintaining and enhancing our relationships with our clients. Maintaining and growing these relationships makes the time spent on a project more enjoyable, satisfying and effective. Improved relationships also improves the chance that we will get referrals and future business. The following are ten things you can do to improve these important business relationships, and some suggestions on how to get started. 1. Have a clear contract with your client. 20 percent of customers who provide 80 percent of the firm's sales and profits. 3. The product you are marketing must be different and either unobtainable elsewhere or provided by you in a product/service/price package that is much better value than is obtainable elsewhere. These conditions are unlikely to apply in more than 20 percent of your current product line, and you are likely to obtain more than 80 percent of your true profits from this 20 percent. And if these conditions apply in almost none of your product lines, your only hope is to innovate. At this stage, the creative marketeer must become product led. All innovation is necessarily product led. You cannot innovate without a new product or service. Be customer centered for the few right customers Important as focus on the few best products is, it is much less important than focusing on the few best customers. Direct your attention where the real threats of competition exist. Know who the top revenue- producing customers are and make sure you meet their needs. Keep in closest contact with the 20 percent of your clients who give you 80 percent of you business. Each week, go through contract management files and jot a note, send a card, or make a call to anyone you haven't had contact with of too long. Lock in your core customers 1. Know your core customers and the profile of the heavy and frequent consumer. 2. Provide exceptional or even outrageous service to them. Anticipate their needs when you can and rush in like a SWAT team when they ask you for anything else. This may have short-term cost but will have a long-term reward. 3. Target new products and services at the core 20 percent of customers, developing them solely for and with this group. Develop improvements to existing products, or develop totally new products, that are wanted by, and if possible, developed in liaison with, your core customers. 4. Aim to keep your core customers forever. Your core customers are money in the bank. The real measure of a healthy business lies in the strength, depth, and length of its relationship with its core customers. Attention to the core 20 percent of customers must be a company-wide obsession Your organization cannot Packaging Myths And Realities About Women Older Than 50 creative marketeer must become product led. All innovation is necessarily product led. You cannot innovate without a new product or service.I am always amazed when I see marketers advertising new products. From products touting various skin creams and anti-aging creams to the latest and greatest weight management program, the campaigns are larger than life. When will they understand that I want to look good for MY age and not the age I was 20 years ago?I am not trying to recapture my youth or be razor thin like a model. Today, most products' packaging simply does not identify with whom I am, how I see myself or embody the person I would like to be. Packages with 30-year-old models try to convince me that if I use their cream the reflection in my mirror will roll back 20 years. Get real, as Be customer centered for the few right customers Important as focus on the few best products is, it is much less important than focusing on the few best customers. Direct your attention where the real threats of competition exist. Know who the top revenue- producing customers are and make sure you meet their needs. Keep in closest contact with the 20 percent of your clients who give you 80 percent of you business. Each week, go through contract management files and jot a note, send a card, or make a call to anyone you haven't had contact with of too long. Lock in your core customers 1. Know your core customers and the profile of the heavy and frequent consumer. 2. Provide exceptional or even outrageous service to them. Anticipate their needs when you can and rush in like a SWAT team when they ask you for anything else. This may have short-term cost but will have a long-term reward. 3. Target new products and services at the core 20 percent of customers, developing them solely for and with this group. Develop improvements to existing products, or develop totally new products, that are wanted by, and if possible, developed in liaison with, your core customers. 4. Aim to keep your core customers forever. Your core customers are money in the bank. The real measure of a healthy business lies in the strength, depth, and length of its relationship with its core customers. Attention to the core 20 percent of customers must be a company-wide obsession Your organization cannot Savvy Networking: Grow Your Business and Your Career f you business. Each week, go through contract management files and jot a note, send a card, or make a call to anyone you haven't had contact with of too long.Did you know that contacts are the bread of career life? In times of change, information and relationships are a source of power. Savvy networking will help you to tap into this power to grow your business and your career.Savvy networking is a systematic process of establishing and maintaining relationships for seeking out information and resources in order to accomplish specific goals. Its focus is on the building of rapport and long term interactions rather than quick, short-term connections of ‘here today gone tomorrow’. Its purpose is to access all kinds of information and a wide variety of resources in order to achieve one’s individual career goals as wel Lock in your core customers 1. Know your core customers and the profile of the heavy and frequent consumer. 2. Provide exceptional or even outrageous service to them. Anticipate their needs when you can and rush in like a SWAT team when they ask you for anything else. This may have short-term cost but will have a long-term reward. 3. Target new products and services at the core 20 percent of customers, developing them solely for and with this group. Develop improvements to existing products, or develop totally new products, that are wanted by, and if possible, developed in liaison with, your core customers. 4. Aim to keep your core customers forever. Your core customers are money in the bank. The real measure of a healthy business lies in the strength, depth, and length of its relationship with its core customers. Attention to the core 20 percent of customers must be a company-wide obsession Your organization cannot The Small Retailer's Survival Guide - Part 4 - Customer Service 20 percent of customers, developing them solely for and with this group. Develop improvements to existing products, or develop totally new products, that are wanted by, and if possible, developed in liaison with, your core customers.If you are a struggling small store owner fighting for customers in the face of stiff competition then, for goodness sake, concentrate on customer service! This is one area of your offer where you need spend no (or very little) money to get it right. You are dealing with your fellow human beings who are willing to hand over some hard earned cash for your products, so treat them with respect.Disrespect"Of course I treat customers with respect", is what many shopkeepers will say. No you do not, or at least many of you do not. I know from personal experience, and so do thousands of others, that customers in shops are often treated as an inconvenience. 4. Aim to keep your core customers forever. Your core customers are money in the bank. The real measure of a healthy business lies in the strength, depth, and length of its relationship with its core customers. Attention to the core 20 percent of customers must be a company-wide obsession Your organization cannot be centered on 100 percent of its customers: it can be centered on 20 percent. Your core customers will see and judge you by the efforts of everyone in the firm, seen and unseen. This makes marketing the job of everyone in any organization. Salesperson Performance 1. One often neglected important item is to hang onto the high performers. 2. Hire more of the same type of salesperson. Maybe not with the same qualifications. Personality and attitude can be much more important. Ask your sales superstars to help you hire more people like them. 3. Try to identify when the top salespeople sell the most and what they did differently then. The 80/20 Principle applies to time as well as to people. 80 percent of sales by each of your salespeople were probably generated in 20 percent of their work time. 4. Get everyone to adopt the methods that have the highest ratio of output to input. Do more of what makes the best use of time and money. You could analyze this, but it may e quicker and cheaper simply to observe how the top salespeople spend their time. 5. Switch a successful team from one area with an unsuccessful team from another area. You will soon find out whether the good team can beat the structural difficulties or vice versa. Or you may want to split the teams so that some are left in each area. 6. Only train those who you are reasonably sure plan to stick around with you for several years. Get those who are the best salespeople to train them, rewarding the sales superstars according to the subsequent performance of their trainees. Invest the most training in those who perform best after the first series of training. Take the best 20 percent and invest 80 percent of the training effort in them. Stop training the bottom 50 percent, unless it is clear that you are obtaining good payback on this effort. The Vital Few Customers Some customers are vital. Most are not. Some sales efforts are wonderfully productive. Most are inefficient. Some will lose you money. Channel marketing and sales effort where you can offer a minority of potential customers something that is unique, better, or much better value than they can obtain elsewhere, provided that you can make higher profits in the process. Any successful
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