f professors and students at Stanford University who sent the first binary message from one computer to another over a wire. Now we know that they created not only a spark but a firestorm that has not subsided and continues to burn on a global level. As a consequence, not only do we now have virtually instantaneous connections to people everywhere, but work no longer dependents on How we understand organizational design is in the midst of radical change. Just as the industrial revolution in England and the Unites States changed predominantly agricultural societies to urban societies forever, so is the availability of knowledge markets changing the industrial landscape. Defined, design blends plan with a proposal for a look or function. Design is also the art or action resulting in conception of a plan or idea. Design, in light of this definition, presumes structure in a physical sense. However, design is not a word that means specifically structure. One origin of design comes from Latin that means designate. A designation includes such meanings as an appointment to a position, an assignment of status, or an ascribed meaning. If we ascribe meaning using ascribe as a transitive verb, we enter the realm of cause and effect.

History supports the lure of industry pulling large population groups away from farming. Industry made the growth of cities possible. Industry provided job security over the long term that farming did not. Industry relied on physical structure, command and control over generally uneducated workers. Industry supported the wealth of nations. These multiple causes had their multiple effects on what we know as organizational design. Industrial age organizational design employed strict hierarchy, workers delivered only product and the boss ruled supreme.

To search for the spark that caused the radical shift away from industry, one may find it with a small group of professors and students at Stanford University who sent the first binary message from one computer to another over a wire. Now we know that they created not only a spark but a firestorm that has not subsided and continues to burn on a global level. As a consequence, not only do we now have virtually instantaneous connections to people everywhere, but work no longer dependents on s

t or action resulting in conception of a plan or idea. Design, in light of this definition, presumes structure in a physical sense. However, design is not a word that means specifically structure. One origin of design comes from Latin that means designate. A designation includes such meanings as an appointment to a position, an assignment of status, or an ascribed meaning. If we ascribe meaning using ascribe as a transitive verb, we enter the realm of cause and effect.

History supports the lure of industry pulling large population groups away from farming. Industry made the growth of cities possible. Industry provided job security over the long term that farming did not. Industry relied on physical structure, command and control over generally uneducated workers. Industry supported the wealth of nations. These multiple causes had their multiple effects on what we know as organizational design. Industrial age organizational design employed strict hierarchy, workers delivered only product and the boss ruled supreme.

To search for the spark that caused the radical shift away from industry, one may find it with a small group of professors and students at Stanford University who sent the first binary message from one computer to another over a wire. Now we know that they created not only a spark but a firestorm that has not subsided and continues to burn on a global level. As a consequence, not only do we now have virtually instantaneous connections to people everywhere, but work no longer dependents on

cribe meaning using ascribe as a transitive verb, we enter the realm of cause and effect.

History supports the lure of industry pulling large population groups away from farming. Industry made the growth of cities possible. Industry provided job security over the long term that farming did not. Industry relied on physical structure, command and control over generally uneducated workers. Industry supported the wealth of nations. These multiple causes had their multiple effects on what we know as organizational design. Industrial age organizational design employed strict hierarchy, workers delivered only product and the boss ruled supreme.

To search for the spark that caused the radical shift away from industry, one may find it with a small group of professors and students at Stanford University who sent the first binary message from one computer to another over a wire. Now we know that they created not only a spark but a firestorm that has not subsided and continues to burn on a global level. As a consequence, not only do we now have virtually instantaneous connections to people everywhere, but work no longer dependents on

ed workers. Industry supported the wealth of nations. These multiple causes had their multiple effects on what we know as organizational design. Industrial age organizational design employed strict hierarchy, workers delivered only product and the boss ruled supreme.

To search for the spark that caused the radical shift away from industry, one may find it with a small group of professors and students at Stanford University who sent the first binary message from one computer to another over a wire. Now we know that they created not only a spark but a firestorm that has not subsided and continues to burn on a global level. As a consequence, not only do we now have virtually instantaneous connections to people everywhere, but work no longer dependents on

f professors and students at Stanford University who sent the first binary message from one computer to another over a wire. Now we know that they created not only a spark but a firestorm that has not subsided and continues to burn on a global level. As a consequence, not only do we now have virtually instantaneous connections to people everywhere, but work no longer dependents on structural design. Therefore, this paper looks at organizational design in 21st century business operations with a focus on design function and its role in the changing structure.

This discussion, while acknowledging that physical infrastructure is important, suggests that traditional brick and mortar structure does not necessarily provide the best environment for accomplishing work. In addition, this discussion accepts an operational design including leadership and management hierarchies but in roles that do not stifle innovation or idea generation.

21st Century Organization

Gates (1995) observed that business now exists in an information age. Bryan and Joyce (2005) cite Peter Drucker as coining the phrase "knowledge worker" about 50 years ago. Gates and Drucker share a common vision for contemporary business and of 21st century workers. Their shared vision is of professional employees who are knowledge generators rather than commodity or capital generators.

Already, healthcare, pharmaceuticals, and media and entertainment industries find over 25 percent of their workforce engaged in knowledge generation, idea generation, and innovation. Professional knowledge workers share in the responsibility of generating the competitive edge of big enterprise.

Bryan and Joyce (2005) report several statistics reinforcing how professionals experience interconnection. They cite that many large national and global organizations may employ as many as 10,000 professional knowledge generators within