Member You - Business

Understanding Who Your Clients Actually Are
Is there a specific profile of business or person that you are trying to target?If you don’t currently have a clear picture of a typical client / customer (I use these two words interchangeably) then how do you know the best form of marketing activities to target people or businesses most likely to buy your products or services?The most important first step in developing you Business Growth Strategy is to establish exactly what your current clients look like.Some business try to define their ideal client before clearly understanding what their current profile client, and these can be very different. Once you have fig

What Feelers hear is filtered through their feelings so it’s not what you say but how you say it that they are hearing. If you say something in a sarcastic voice, they most likely will remember how the words hurt rather than what was being said. If the hurt is intense, it will put a lump in the throat that literally blocks the Feeler from expressing his or her pain or feelings.

When communicating with Feelers, if y

Why PR is a Vital Force
Because it can alter individual perception and lead to changed behaviors. Something of profound importance to businesses, non-profits and associations who can sink or swim on how well they employ this crucial dynamic.Consider this simple blueprint that gets everyone working towards the same external audience behaviors insuring that your public relations effort stays focused: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose beha

How we listen and perceive is influenced by the four perceptual styles: Audio, Visual, Feeler, and Wholistic. For instance, Audios prefer to turn their ears toward you when you are speaking rather than look you in the eyes. They are filtering through what you are saying to get to the bottom line as quickly as possible. If they are listening intently, they might close their eyes. However, since childhood they have been told “Look at me when I’m speaking to you!” In defense, they might take notes of the main points when listening because then it’s acceptable if they don’t maintain eye contact with the speaker.

When speaking to Audios, if you ramble, they will either interrupt or ask, “And the point is?” Or they will tune you out. You need to collect your thoughts before talking to Audios and cover the points in a logical sequence.

Visuals are the “show me” people. They will listen more intently and remember what you are saying if they can see what you’re talking about. Otherwise you need to speak in descriptive words so they visualize what you are saying. It will appear like they aren’t listening if you don’t give them enough details because their faces are blank. When they finally “get it,” their faces light up with comprehension.

When Visuals are speaking, maintaining eye contact is essential. If you look away, they will stop in the middle of the sentence. For them it has the same effect as if you interrupted them. Visuals receive their inspiration and ideas as a picture in their mind’s eye. They may become frustrated if the listener can’t seem to “see” what they see. Often Visuals will whip out a piece of paper so they can sketch or diagram what they are talking about.

When communicating with Feelers, if yo

Change Management and Smooth Transitions
For many corporations change management is a time of controversy and chaos and yet it need not be. Is all change management like this? No, those teams that understand change management also understand smooth transitions and they also understand the shadowing of those that are leaving and fostering of those who will be remaining in the division or department.The biggest issues in change management occur with abrupt changes such as a death or a resignation due to a dispute. Often with this there are hard feelings on the way out and that disrupts the communication change and you might even find yourself in situations of insubordina

ook at me when I’m speaking to you!” In defense, they might take notes of the main points when listening because then it’s acceptable if they don’t maintain eye contact with the speaker.

When communicating with Feelers, if y

Seven Steps to Making a Successful Career Change
My first job was secretary to Moses. Having to transcribe and make 2,430 copies of the Ten Commandments convinced me I was on the wrong career path! OK, maybe I'm not quite THAT old. But I did start out as a secretary. While I didn't mind the work, eventually I decided it wasn't very satisfying. I often felt like a "tool" that helped others contribute to the organization's success. I wanted to make my own contributions, to find creative ways to make a difference. It took me about 12 year to come to that conclusion, decide to do something about it, and change my life. If you are not happy in your current job, perhaps it's time t

s are the “show me” people. They will listen more intently and remember what you are saying if they can see what you’re talking about. Otherwise you need to speak in descriptive words so they visualize what you are saying. It will appear like they aren’t listening if you don’t give them enough details because their faces are blank. When they finally “get it,” their faces light up with comprehension.

When communicating with Feelers, if y

Public Relations for Hydro-Electric Power Plants
Hydroelectric power plants often do not get the credit they deserve. Hydroelectric power is some of the cheapest energy around. Hydroelectric power is so cheap that if we only had more water and more dams we could lower our nation's energy costs by 50%. It is important for hydroelectric power companies to explain to the public how they are so vitally important to our nation's power infrastructure.All too often we hear of complaints from environmentalists who say mean spirited things about hydro-electric power and complain that the intakes of hydroelectric power plants such in fish and they get killed. This is not true in all ca

aking, maintaining eye contact is essential. If you look away, they will stop in the middle of the sentence. For them it has the same effect as if you interrupted them. Visuals receive their inspiration and ideas as a picture in their mind’s eye. They may become frustrated if the listener can’t seem to “see” what they see. Often Visuals will whip out a piece of paper so they can sketch or diagram what they are talking about.

When communicating with Feelers, if y

Using a Contact List Profitably- Part Two
Besides a survey, your contact list can be used to generate sales directly. Some of the following ideas must be done one-on-one and others can be done to large quantities of prospects at a time. They all have varying levels of effectiveness. A general rule of thumb is:The more personal the contact, the greater the chances of a sale. That means that an in-person interview has a better success rate than a mass mailing.1. The in-person interview. As the name suggests, this is something that is done in-person where you have the advantages of eye contact, voice inflection and body language. Although, very time consuming, it is ex

When communicating with Feelers, if you want them to listen, speak gently. A loud angry voice intimidates them and may cause them to withdraw within themselves. If you are asking them to do something, actions speak louder than words. Give them the opportunity to try what it is you want them to do so they feel secure that they understand. Otherwise they might say, “You mean …” and repeat back what you just asked to make sure they heard you correctly. This might exasperate the Audio who doesn’t like to have to provide all the details Feelers need to understand. He may snap, “Is there an echo in the room?” Feelers may become flustered, which makes it even more difficult for them to listen attentively. They would rather flee and come back later when they aren’t so rattled.

Wholistics hear, see, and feel what you are saying simultaneously so they quickly grasp the whole picture or the gist of what is being said. Then they want to leap into action. This eagerness may cause them to interrupt the speaker and finish the sentence because they think they know what the person is going to say. However, sometimes they might be wrong. When speaking to Wholistics, you may have to ask them to let you finish what you’re saying, to not interrupt.

Wholistics will listen more intently if you first give them the essence of what you’re going to talk about so they can respond to the idea or thought. After they have expressed what they perceive is the direction you are going, you can clarify or agree. Wholistics might become antsy if they have to wait a long time before they can speak. But not interrupting and listening attentively is a quality they can learn.

So how can we get people to listen to us and remember what we say? As the

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No competition?! Is this naive? Wishful thinking? A load of bunk? Not at all. As a coach who has consistently defied conventional wisdom as to what makes a successful coaching practice (NOT built on coaching other coaches!), let me share with you what I have learned along the way and what saves me EVERY SINGLE TIME I start to get overwhelmed or lose my business focus.

Finding a job can be a full-time job. Especially if you're determined to get a job you love and at which you want to stay. So why do job seekers post their resumes on job boards and wait for things to come them or just answer intermittently look at employment ads? For so many, this seems to be enough. But time passes, nothing happens, they become frustrated with unskilled recruiters that contact them and still they do nothing differently, under the impression that they are actually getting themselves out there. Nothing could be further from the truth.

The need for extra income is becoming higher and higher due to the present days financial positioning. How to get this extra income can prove difficult as most of us have families or partners so we don't want to have to spend more time away from them doing a second job.

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