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    Why a Written Business Plan
    Many people starting a new business have the idea that putting their business plan on paper plan is an unnecessary exercise in mental gymnastics. The typical attitude seems to be: OK, I may have to write one, but after it’s finished I’ll get on with the real business of starting my business. That’s not true. Never was. Never will be.The reason you owe it to yourself to prepare a written business plan is similar to why blueprints are used to build a house. Always on paper, blueprints spell out where every stick of lumber is to go, including details on their dimensions. Every electrical outlet appears on the blueprint. So does every window, every door, even every cubic yard of concrete.In short, everything anyone needs to know about building that house
    eader can’t communicate in a clear, compelling way, then the team will not follow them as a leader. In some larger organizations, the only time employees are exposed to a leader is when they hear them speak at a meeting. So which is it, brilliant or boring? Dull or dynamic? Articulate or anesthetic?

    Here are five tips any leader can use today to get better at presenting and speaking.

    1.Get an idea as to where you are- have a colleague that you trust observe you while you are speaking or presenting. Have them

    Advertising On Talk Radio May Be Better Than Ads On Music Radio
    Recently, I have noticed some of my radio habits when driving in my car. When I'm listening to music I tend to switch radio stations whenever a commercial comes on. When I’m listening to talk radio I tend to leave the dial as is whether I’m listening to a talk show or whether a commercial is playing.I've been thinking about why this is the case and if other radio listeners have the same tendencies as I do. Here is what I think: When I’m in the mood for music, I want to hear music; I don't want to listen to radio advertisements. When I listen to talk radio, I get immersed in the topic being discussed and my concentration is on that topic. A commercial break does not cause me to change the dial. So I end up hearing the ads.Not only do I hear the ads on talk r
    I am attending one of my client’s company meetings. There are 200 employees in the room. You can feel the buzz and excitement in the room. Upbeat music is playing, and a slick Power Point presentation is spinning, doing action packed transitions on a big screen. The music slowly fades down, and the group leader confidently strides to the lectern. In a few short minutes, the energy and enthusiasm in the room is dead, the unfortunate victim of a horrible presentation. The speaker stumbles over her words, stares at the audience uncomfortably, and grips the lectern with white knuckles. Meanwhile, everyone’s interest flatlines. This speaker is a leader, but she (obviously) doesn’t present like one. This should never happen. As I travel around the country, I see leaders at all levels who are absolutely disastrous speakers. If you’re in a leadership role, you’ve got to be able to speak and present well.

    Leaders in any organization have to be strong presenters and public speakers. They are required to speak in prepared speeches, Q&A sessions and extemporaneous speaking. If you are in a leadership role and you aren’t great at public speaking, you need help immediately. If you can’t speak and present well, you may be killing your career as a leader. You need help, stat. Here are two compelling reasons why you should take your presentation abilities seriously:

    ●Perception, perception, perception- a critical aspect of leadership (like it or not) is perception. When people present and speak, the audience forms immediate perceptions about them. Is this person competent, confident, clear, thoughtful, and articulate? Whether it’s fair or not, groups will make judgments about your competency as a leader based on how well you speak.

    ●Communication- speaking and presenting helps to provide effective communication in a leadership role. It is one tool that can make it easier for leaders to make a connection with the group. Presenting can get them to be enthusiastic about the team, goals, objectives, and organization. It is a way to inspire and motivate. If a leader can’t communicate in a clear, compelling way, then the team will not follow them as a leader. In some larger organizations, the only time employees are exposed to a leader is when they hear them speak at a meeting. So which is it, brilliant or boring? Dull or dynamic? Articulate or anesthetic?

    Here are five tips any leader can use today to get better at presenting and speaking.

    1.Get an idea as to where you are- have a colleague that you trust observe you while you are speaking or presenting. Have them

    How To Share Your Success Story Without Sounding Like You Are Bragging
    A great way to celebrate your achievements and capitalize on your successes is to share them with your clients, members, community leaders, and other influential decisionmakers. But how can you do that without sounding like you are bragging?Tell the story of your success using one of these five approaches, which will work for newsletter articles, website content, and press releases.Profile a Person Involved Personal profiles are a great way to share good news. Instead of talking about your accomplishments directly, profile the people who worked on them or the people who benefit from them. If the profile is of a staff member, have them explain the challenges associated with the project and why the success is so meaningful to them. If you profile s
    ence uncomfortably, and grips the lectern with white knuckles. Meanwhile, everyone’s interest flatlines. This speaker is a leader, but she (obviously) doesn’t present like one. This should never happen. As I travel around the country, I see leaders at all levels who are absolutely disastrous speakers. If you’re in a leadership role, you’ve got to be able to speak and present well.

    Leaders in any organization have to be strong presenters and public speakers. They are required to speak in prepared speeches, Q&A sessions and extemporaneous speaking. If you are in a leadership role and you aren’t great at public speaking, you need help immediately. If you can’t speak and present well, you may be killing your career as a leader. You need help, stat. Here are two compelling reasons why you should take your presentation abilities seriously:

    ●Perception, perception, perception- a critical aspect of leadership (like it or not) is perception. When people present and speak, the audience forms immediate perceptions about them. Is this person competent, confident, clear, thoughtful, and articulate? Whether it’s fair or not, groups will make judgments about your competency as a leader based on how well you speak.

    ●Communication- speaking and presenting helps to provide effective communication in a leadership role. It is one tool that can make it easier for leaders to make a connection with the group. Presenting can get them to be enthusiastic about the team, goals, objectives, and organization. It is a way to inspire and motivate. If a leader can’t communicate in a clear, compelling way, then the team will not follow them as a leader. In some larger organizations, the only time employees are exposed to a leader is when they hear them speak at a meeting. So which is it, brilliant or boring? Dull or dynamic? Articulate or anesthetic?

    Here are five tips any leader can use today to get better at presenting and speaking.

    1.Get an idea as to where you are- have a colleague that you trust observe you while you are speaking or presenting. Have them

    Surviving The Technical Interview
    Ah, the technical interview. Nothing like it. Not only does it cause anxiety, but it causes anxiety for several different reasons.How many people will be asking questions? From experience I can tell you there's nothing like walking into a room and seeing nine people on the other side of the table.Second, what will you be asked? You'll sometimes hear people say the questions they were asked in a technical interview were 'easy', which translated means 'they asked me stuff I happened to know'. Sometimes you'll hear people say the questions were 'hard', which translated means 'they asked me stuff I didn't know', or 'they asked me about stuff I've never even heard of'.Having been on both sides of the technical interview table, I'd like to share some
    ons and extemporaneous speaking. If you are in a leadership role and you aren’t great at public speaking, you need help immediately. If you can’t speak and present well, you may be killing your career as a leader. You need help, stat. Here are two compelling reasons why you should take your presentation abilities seriously:

    ●Perception, perception, perception- a critical aspect of leadership (like it or not) is perception. When people present and speak, the audience forms immediate perceptions about them. Is this person competent, confident, clear, thoughtful, and articulate? Whether it’s fair or not, groups will make judgments about your competency as a leader based on how well you speak.

    ●Communication- speaking and presenting helps to provide effective communication in a leadership role. It is one tool that can make it easier for leaders to make a connection with the group. Presenting can get them to be enthusiastic about the team, goals, objectives, and organization. It is a way to inspire and motivate. If a leader can’t communicate in a clear, compelling way, then the team will not follow them as a leader. In some larger organizations, the only time employees are exposed to a leader is when they hear them speak at a meeting. So which is it, brilliant or boring? Dull or dynamic? Articulate or anesthetic?

    Here are five tips any leader can use today to get better at presenting and speaking.

    1.Get an idea as to where you are- have a colleague that you trust observe you while you are speaking or presenting. Have them

    5 Steps To Effective Customer Loyalty Programs
    Increasingly organizations are becoming dissatisfied with their customer satisfaction surveys and turning instead to designing and implementing customer loyalty programs. The reason is simple, after 10 years of running national customer satisfaction surveys the American Customer Satisfaction Index has, basically, not moved at all. This is despite industry reportedly investing USD800,000,000 each year on improving customer satisfaction.So what to do? Organizations are beginning to understand that it’s not just about satisfaction. In order to improve their businesses they have to implement customer loyalty programs. Customer loyalty programs are different to normal customer satisfaction surveys because the later use outcome as an indicator of past success. The real
    his person competent, confident, clear, thoughtful, and articulate? Whether it’s fair or not, groups will make judgments about your competency as a leader based on how well you speak.

    ●Communication- speaking and presenting helps to provide effective communication in a leadership role. It is one tool that can make it easier for leaders to make a connection with the group. Presenting can get them to be enthusiastic about the team, goals, objectives, and organization. It is a way to inspire and motivate. If a leader can’t communicate in a clear, compelling way, then the team will not follow them as a leader. In some larger organizations, the only time employees are exposed to a leader is when they hear them speak at a meeting. So which is it, brilliant or boring? Dull or dynamic? Articulate or anesthetic?

    Here are five tips any leader can use today to get better at presenting and speaking.

    1.Get an idea as to where you are- have a colleague that you trust observe you while you are speaking or presenting. Have them

    Persuasive Negotiation Tips To Get What You Want
    Negotiation skills are another form of persuasion, which, when used carefully will ensure you get what you want. What you need to be sure about, though, is what you do actually want; so you must have in mind a really clear idea of your intention before you engage in this persuasion exercise.When you think about who you want to persuade, what benefits will they gain from your persuasion?Your proposition will be received much more receptively if you have in mind what benefits they expect to gain.If you can step into their shoes and empathise with their situation, what benefits can you perceive from their viewpoint?When you have a good idea of what the other person wants and you keep that positive intention in your mind you will automatical
    eader can’t communicate in a clear, compelling way, then the team will not follow them as a leader. In some larger organizations, the only time employees are exposed to a leader is when they hear them speak at a meeting. So which is it, brilliant or boring? Dull or dynamic? Articulate or anesthetic?

    Here are five tips any leader can use today to get better at presenting and speaking.

    1.Get an idea as to where you are- have a colleague that you trust observe you while you are speaking or presenting. Have them agree to give you honest, unvarnished feedback on what you are doing well and on what you could improve. Someone else needs to observe you, because you can’t be objective. You can’t see yourself when you’re presenting, and may not have an awareness of habits and idiosyncrasies. You may use certain hand motions repeatedly. You may say “okay” twenty times in five minutes. Having an objective observer help you to identify both your strengths and areas for improvement.

    2.Study and read- when was the last time you worked on your own development? If you have to stop and think about it, it’s been too long. Get some books or audio programs on public speaking. A quick search of Amazon.com revealed that there were 1,929 books listed on public speaking alone! Start studying the art and science of speaking and presenting. Write down specific ideas and techniques you want to incorporate and try the next time you speak.

    3.Watch other speakers- Every time you see other speakers, notice the techniques they’re using, what they are doing well, and, in your opinion, what doesn’t work. Notice what they are doing vocally. Notice their body language. Take note of any visuals that they may use. Observe how they organize their content. Notice how the audience is reacting. Try to determine if some of the techniques they are using would work for you. Great speakers always study other great speakers and emulate them.

    4.Videotape yourself- as the old saying goes, the camera doesn’t lie. Set up a camera and film your next presentation. When you record yourself giving a speech or a presentation, you get a picture of what the audience is seeing and hearing. No editing or polishing, you see it all. Take some quiet, uninterrupted time and watch the video. Set aside your ego and your pride. Write down what went well. It is important to know your strengths because, obviously, you want to keep dong them and build on them. What do you see on the video that makes you unique and compelling? Write down areas for improvement, and, more importantly, what you can do to change them. (If you’ve

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