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Member You - PR Campaigns - How To Get To Grips With The Media
Wondering if your marketing message is dancing in the spotlight right in front of your target market or is busy cowering by the punch table nowhere near your customer base? Take this quiz and find out.1. Overall, you would describe your marketing as:A. Going strong. You consistently get lots of good leads and sales from your marketing efforts. B. Getting better. You're seeing some positive results, but you're always looking for ways to improve. C. Flat. Your sales are neither growing nor shrinking. D. Don't ask. E. You don't do much marketing. Or any marketing for that matter. Customer
2. Different publications, even in the same niche, require a different approach. Both Woman and Good Housekeeping appeal to women in roughly the same age group but the language they use, and the subjects co
The corporation is probably the mother of all limited liability entities. The case law is vast and the complexities are many. However, a corporation can be a great business form if you know the differences between the various types of corporations.Corporations are subject to double taxation. A dollar earned by the corporation is taxed once as a corporate earning and then taxed again upon distribution to shareholders. However, this is not true for all types of corporations. An S-corporation (named after sub-chapter S in the relevant IRS code) is a pass-through entity. This means that the corporation is taxed as a partnersh
I wonder how many of us are also guilty of falling into media comfort zones. And what can we do about it?
But before, I spill the beans; I thought I’d remind you about the importance of knowing The Sun from The Daily Mail, or Arena from Loaded. There are 4 main reasons why being media savvy will help your PR.
1. You will be aware of what publications are out there and therefore aware of all the opportunities open to you.
2. Different publications, even in the same niche, require a different approach. Both Woman and Good Housekeeping appeal to women in roughly the same age group but the language they use, and the subjects cov
What exactly does Internet marketing mean and how does it apply to attorneys? Generally, Internet marketing involves information management, public relations, sales and customer service. Attorneys can use the Internet to sell their services to business and private clients as well as provide a platform for client service management.Sales to individuals For attorneys who focus on individual clients, the Internet and search engines can be used to drive traffic to a law firm‘s website. This can be done in a variety of ways, however the most common business models now used include search engine optimization, pay per cl
I wonder how many of us are also guilty of falling into media comfort zones. And what can we do about it?
But before, I spill the beans; I thought I’d remind you about the importance of knowing The Sun from The Daily Mail, or Arena from Loaded. There are 4 main reasons why being media savvy will help your PR.
1. You will be aware of what publications are out there and therefore aware of all the opportunities open to you.
2. Different publications, even in the same niche, require a different approach. Both Woman and Good Housekeeping appeal to women in roughly the same age group but the language they use, and the subjects co
A tagline is a succinct phrase that communicates some of the basics of your brand. Ideally, your tagline is also memorable and helps your target audience relate to your business.If used correctly, a tagline can be a powerful part of your marketing strategy. Creating a phrase of a few words to uniquely identify you (or your business) in all of your marketing materials helps you to cover two of the major ways that a prospect can immediately gather information in your business communications - the prospect sees both the images of your logo and Visual Vocabulary and the text in your tagline to learn more about your brand.The
I wonder how many of us are also guilty of falling into media comfort zones. And what can we do about it?
But before, I spill the beans; I thought I’d remind you about the importance of knowing The Sun from The Daily Mail, or Arena from Loaded. There are 4 main reasons why being media savvy will help your PR.
1. You will be aware of what publications are out there and therefore aware of all the opportunities open to you.
2. Different publications, even in the same niche, require a different approach. Both Woman and Good Housekeeping appeal to women in roughly the same age group but the language they use, and the subjects co
If you want to have any success with your business, you already know you need to advertise. While there are many methods available in today’s marketplace, the one best suited for any small business with a limited budget is without a doubt, a well written direct mail sales letter.While a well written sales letter definitely has the most potential for generating a flood of new business, it also has the potential to be a huge failure if not done correctly. You see, consumers today are absolutely bombarded with marketing materials and advertisements. So much so that if your piece doesn’t stand out from the crowd, it could easily
1. You will be aware of what publications are out there and therefore aware of all the opportunities open to you.
2. Different publications, even in the same niche, require a different approach. Both Woman and Good Housekeeping appeal to women in roughly the same age group but the language they use, and the subjects co
I went to lunch with a friend the other day to ask him about his company's marketing journey.You see, I knew that he and his partner had hired a marketing coach a couple of years back. I wanted to find out what their experience was like and where they had challenges and successes along the way.This particular company is very typical of the small, service-based businesses that I focus on in my own marketing practice. They would tell you that they're a couple of accountants who are really good at what they do and enjoy the clients they work with. They would also tell you that they weren't marketing people who knew how to a
2. Different publications, even in the same niche, require a different approach. Both Woman and Good Housekeeping appeal to women in roughly the same age group but the language they use, and the subjects covered, in each of them, is so different that they may even need a different press release to reflect both the differing reader concerns and language.
3. As you read more widely you’ll come to spot more and more opportunities that you weren’t aware of, perhaps even before your competitors.
4. You may spot publications that you could write for and, hey, even earn a second income!
So, how do you get to grips with all the possibilities that are out there?
1. Let’s start by making a list of all that you usually read (and you can do this as a team if there is more than one of you). Include things that you read for fun as well as business, things that you regularly read whilst sitting outside your client’s/MD’s office, and websites that you usually visit.
2. Now go through that list and cross out anything that you wouldn’t want your business to be seen in, or wou
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