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Member You - How to Generate Free Publicity for Your Product, Service, or Cause
There is always a debate when folks consider starting their own business. Indeed there are so many options of types of businesses to start. Then there is franchise business option. Should you buy a franchise or start from scratch. If you start from scratch you will have to learn some things the hard way, where as if you buy a franchised business then that business model is already considered and thought out for you.If you buy a franchise there will be many restrictive clauses in the franchise agreement and you also agree to run the business their way, as per the Confidential Operations Manual. A true entrepreneur who has run businesses or started businesses before may not appreciate being told how to do every little thing. Although they may as they are not required to think as much. Nevertheless, there will be times when they will wish they had not bought the franchised outlet and will want to revert to their entrepreneurial genes.When and if disputes arise during the operation of a franchised outlet generally the franchisor who wrote the franchise agreement
It's important, however, to differentiate a legitimate news story from what should be paid advertising.
To acomplish this, editors typically ask themselves two questions when reading your press release:
* Who cares?
* Who already knows?
If the answer to the first question is "a large number of my readers or listeners", and the answer to the second question is "very few", then your release stands an excellent chance of publication.
Remembering the old axiom of "Nothing is older
For many mid-career professionals, a Second (or third or fourth) Career turns out to be a business. If your industry disappears, you’re leaving a high-profile job, or you’ve risen through the ranks, self-employment can be your most realistic option.While you’re working for an organization, it’s never too early to start asking, "What will I if my job goes away – or I decide to run away from my career?" Once you begin moving in this direction – even in a small way – you’ll most likely develop momentum and become really creative.But – what can you do? That’s the Number 1 Challenge, my clients say.1. Find a need. As you move through your day, listen for comments like, "I wish I had…." Or, "I wish I could find…"Many business writers believe your first step should be finding a need -- not listing your own skills. Often you recognize your own needs first. Many businesses have begun when someone said, "I wish I could find someone to…" And a service was created soon afterward.2. Look for opportunities when a marketplace changes.In Si
Every business, no matter how large or small, can effectively use free publicity to enhance its image, increase sales and profits, generate sales leads, expand distribution, and promote customer goodwill. All of these benefits can be gained for nothing more than a small investment ot time, paper, envelopes, and postage. And...with the addition of new e-mail based media release services...even the paper, envelopes and postage can be eliminated.
Most new businesses start out on the proverbial shoestring budget. There never seems to be enough money available to do needed advertising.
Professional marketing assistance seems like an unaffordable dream, and there is always "one more piece of equipment" that needs to be purchased.
Add-in other concerns, and it's no surprise that marketing and promotion end up last on the long list of perceived needs. They should be among the first!
A well-executed and on-going publicity program can dramatically improve your chances of success in the marketplace. Whatever you want to achieve promotionally...you'll accomplish it faster and less expensively with a knowledge of the publicity game. You can generate high volumes of traffic to your web site, increase direct sales, generate qualified sales leads, shorten your selling cycle, enhance your image, and boost your cash flow, with free publicity!
Free publicty is the perfect promotional tool for start-up companies. Why? Because it's:
==> cheap...
==> & available.
While I can't make an expert publicist out of you in one short article, I will give you the basic tools you need to get started with your own publicity program and a resource list to enable you to expand your success and build your knowledge base. Let's get started...
WHAT IS PUBLICITY?
Publicity is NEWS. News about your company, its products or services, its personnel, etc. Anything that has a legitimate news angle will probably find a number of editors eager to publish it for you...free.
Why are editors willing to do this? It's their job! Editors are charged with the responsibility of filling up page after page of space or, (in the case of radio or television, minutes of time) with information that is timely and useful to their readers or listening/viewing audience. Theirs is a formidable task, performed under the constant pressure of deadlines. Your news release helps editors do their job.
It's important, however, to differentiate a legitimate news story from what should be paid advertising.
To acomplish this, editors typically ask themselves two questions when reading your press release:
* Who cares?
* Who already knows?
If the answer to the first question is "a large number of my readers or listeners", and the answer to the second question is "very few", then your release stands an excellent chance of publication.
Remembering the old axiom of "Nothing is older
One of the founding fathers of modern advertising and branding has said, "A product is something made in a factory; a brand is something that is bought by the customer." Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better. Branding is of high priority for companies of all sizes in today's hyper-competitive market. Even though the concept of branding exists and has been in practice since the 18th century, it still remains a hot topic in the business community. Many facets of the branding process are not well understood by most in the corporate world. A carefully managed and well-implemented brand identity program bears the image of an organization to be communicated to the world.Branding is a demanding and complex process that requires disciplined attention over an extended period of time. Undoubtedly, the logo is a strategically important part of the branding program. The company logo is the most visible and recognizable element of the corporate brand identity. A logo is a primary symbol that identifies organiz
Professional marketing assistance seems like an unaffordable dream, and there is always "one more piece of equipment" that needs to be purchased.
Add-in other concerns, and it's no surprise that marketing and promotion end up last on the long list of perceived needs. They should be among the first!
A well-executed and on-going publicity program can dramatically improve your chances of success in the marketplace. Whatever you want to achieve promotionally...you'll accomplish it faster and less expensively with a knowledge of the publicity game. You can generate high volumes of traffic to your web site, increase direct sales, generate qualified sales leads, shorten your selling cycle, enhance your image, and boost your cash flow, with free publicity!
Free publicty is the perfect promotional tool for start-up companies. Why? Because it's:
==> cheap...
==> & available.
While I can't make an expert publicist out of you in one short article, I will give you the basic tools you need to get started with your own publicity program and a resource list to enable you to expand your success and build your knowledge base. Let's get started...
WHAT IS PUBLICITY?
Publicity is NEWS. News about your company, its products or services, its personnel, etc. Anything that has a legitimate news angle will probably find a number of editors eager to publish it for you...free.
Why are editors willing to do this? It's their job! Editors are charged with the responsibility of filling up page after page of space or, (in the case of radio or television, minutes of time) with information that is timely and useful to their readers or listening/viewing audience. Theirs is a formidable task, performed under the constant pressure of deadlines. Your news release helps editors do their job.
It's important, however, to differentiate a legitimate news story from what should be paid advertising.
To acomplish this, editors typically ask themselves two questions when reading your press release:
* Who cares?
* Who already knows?
If the answer to the first question is "a large number of my readers or listeners", and the answer to the second question is "very few", then your release stands an excellent chance of publication.
Remembering the old axiom of "Nothing is older
Anyone who is involved in any type of business should have business cards. It doesn’t matter if you sell things at craft shows or you are the CEO of a large company, you will need business cards. Custom business cards can be expensive and you often need to buy them in bulk. However, it is quite easy to make your own business cards. It can be an inexpensive way to produce professional business cards that you can be proud of.There are three main ways to make your own business cards. The first is to use a word processing program. They are included on most desktop and laptop computers. Some of the programs have business card templates built in, or you can create the cards in a word processing screen. You would need to purchase business card stock, and then print out the cards right from your home computer. Although this option is generally easy and you will only need to pay for the paper, you will find that your options for designing your card is limited. You will typically have no say in the colors that are used or the style of the card.If you want a card that h
Free publicty is the perfect promotional tool for start-up companies. Why? Because it's:
==> cheap...
==> & available.
While I can't make an expert publicist out of you in one short article, I will give you the basic tools you need to get started with your own publicity program and a resource list to enable you to expand your success and build your knowledge base. Let's get started...
WHAT IS PUBLICITY?
Publicity is NEWS. News about your company, its products or services, its personnel, etc. Anything that has a legitimate news angle will probably find a number of editors eager to publish it for you...free.
Why are editors willing to do this? It's their job! Editors are charged with the responsibility of filling up page after page of space or, (in the case of radio or television, minutes of time) with information that is timely and useful to their readers or listening/viewing audience. Theirs is a formidable task, performed under the constant pressure of deadlines. Your news release helps editors do their job.
It's important, however, to differentiate a legitimate news story from what should be paid advertising.
To acomplish this, editors typically ask themselves two questions when reading your press release:
* Who cares?
* Who already knows?
If the answer to the first question is "a large number of my readers or listeners", and the answer to the second question is "very few", then your release stands an excellent chance of publication.
Remembering the old axiom of "Nothing is older
When a client asks me if I think he or she is a good candidate for starting a new business, I ask several questions (see our free assessment, “Are You an Entrepreneur?”). But the truth of the matter is that these questions are similar to ones that I’d ask someone who wants to move up in an organization or find a new position elsewhere. When people call an executive coach after deciding to make a change or being laid off, those who have treated their career like their own business will have a much easier time.Having an entrepreneur mindset is a necessary asset for being recognized and rewarded in your organization. The employees who are primarily reactive will not reach the top. Sure, they’ll be rewarded to a point for their faithful and accurate adherence to the established goals of the organization—but these are not going to be the people calling the shots for the big games. An entrepreneur mindset means thinking of the gestalt, or whole, of the organization and recognizing where you fit into the scheme of things; recognizing the impact of your actions on the syste
WHAT IS PUBLICITY?
Publicity is NEWS. News about your company, its products or services, its personnel, etc. Anything that has a legitimate news angle will probably find a number of editors eager to publish it for you...free.
Why are editors willing to do this? It's their job! Editors are charged with the responsibility of filling up page after page of space or, (in the case of radio or television, minutes of time) with information that is timely and useful to their readers or listening/viewing audience. Theirs is a formidable task, performed under the constant pressure of deadlines. Your news release helps editors do their job.
It's important, however, to differentiate a legitimate news story from what should be paid advertising.
To acomplish this, editors typically ask themselves two questions when reading your press release:
* Who cares?
* Who already knows?
If the answer to the first question is "a large number of my readers or listeners", and the answer to the second question is "very few", then your release stands an excellent chance of publication.
Remembering the old axiom of "Nothing is older
The major reason of employee privacy becoming a divisive question in Human Resource Management in digital era of the 21st century is largely because of simplicity and convenience of various monitoring methods tracking email, telephone, voice mail communication of employees. Presently there are more than 25 million of employees that are being monitored at work and accomplishments of 10 million of workers are evaluated not in favor of the data collected. As computer software systems and electronic monitoring become more accessible, the last number is predicted to multiply.There are numerous methods of watching in place. Software programs and computer monitoring are used to make sure that employee performs accurately. Another method used by employers is a video surveillance. At the same time as some cameras are placed visibly, others might be settled secretly. Employers hire groups of investigators who pretend to be employee’s friends. A special personnel that have information about employee private lives can as well be hired to trace their work performance. Phone tap
It's important, however, to differentiate a legitimate news story from what should be paid advertising.
To acomplish this, editors typically ask themselves two questions when reading your press release:
* Who cares?
* Who already knows?
If the answer to the first question is "a large number of my readers or listeners", and the answer to the second question is "very few", then your release stands an excellent chance of publication.
Remembering the old axiom of "Nothing is older than yesterdays news", it also becomes obvious that your news release must be timely. In other words, the news must, in fact, be new.
THE TOOLS OF PUBLICITY...
The principle tools of publicity are:
* News Release
* Press Kit
* Press Conference
* Feature Story
* Letters to the Editor
* Media Lists/Selection
The news release is the most useful (and most used) form of communicating news to the media. When coupled with a well-selected media list, the simple news release is a very powerful tool that you can start using today.
THE NEWS RELEASE...
Your release (news story) should typed, double-spaced, with wide margins on one side of 81/2" x 11" plain white paper (or letterhead). Never hand-write a news release.
Keep it simple. Follow the standard news story format of Who, What, Where, When, Why, and How, and you can't go wrong. Use simple sentences (seven words or less). Use short paragraphs (seven sentences or less).
Use as many simple single-syllable words as possible. Remember, you're trying to convey news...not impress William F. Buckley. Omit the superlatives. Words such as best, greatest, finest, unique, one-of-a-kind, and highest quality don't belong in news releases.
Don't say anything you can't back up with facts.
Your news release will generally fit on one sheet of paper...rarely more than two. If you have more than 400 to 500 words (roughly two pages of double-spaced copy), you should probably rewrite the release.
If necessary, editors will cut your release to fit available space. Your story will be cut from the bottom up, so make sure you tell the most important details in the first paragraph or two.
The editor has no obligation to run your news release. Your release will be judged on it's own merits. If it meets the standards of publication...(Who Cares?--Who Knows?), and space is available, your release will probably be published.
You should keep in mind that one of your long-term goals is good media relations. Accordingly, you should never complain to an editor if he or she does not use a particular release. Keep submitting good releases, and you'll get your share of free space.
FORMAT IS IMPORTANT...
Savvy publicity seekers make sure that their news releases look professional. The following layout formula will serve you well: Make a special form with the heading "NEWS RELEASE" prominently printed at the top,
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BB link (for phorums):
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