Tags |
|
|
Links |
|
|
Member You - 12 Tips to Get Your Products Included in Gift Guides All Year Long
As the Grants Committee Chair on the Board of an Educational Foundation that gives small grants to teachers, I have participated in two grant review sessions. There, I learned more than I could have in two years of simply writing grants. Reading grants was like interviewing candidates to invest the money we spent all year fundraising and taught me the no grant will be funded if it appears financially risky. Here are some tips on creating a budget that will attract funders, rather than scare them off.1. Ask For a Definite Amount of MoneyRequesting “as much as you can give” does not make you more favorable to a Board because you are saving them by unburdening them from an excessive grant. Instead, it leaves
6. Send in your most colorful products. Most media outlets are visual, and color looks better in the pages of a magazine or on TV than drab colors do. If you flip through magazines with Holiday Gift Guides, you’ll notice that most of the items are bright colors. So, make sure that either your product or your packaging has eye-catching color to capture their attention.
7. Donate a portion of your product’s sales or profits to charity. Some media outlets ONLY cover products that donate to charity. Not only is it the right thing to do, but it also increases your chances of getting publicity. Be sure to mention this in all of your pitches.
8. Offer something that is brand new to the marketplace. Remember, Gift Guide Editors are just like other media people -- they want somethin
While it is true the interview is designed both for the recruiter to ask you questions and for you to get answers to your questions, there are 7 things you should never ask or say during an interview.#1 “So what kind of business do you do?”Arrive for the interview fully equipped with information about the company.. Look online and read news articles about the company so you are aware of the most recent happenings. Review the annual report if it is posted on the company's website. Be prepared to ask questions that prove you have done your homework and can be seen as a viable candidate that is interested in the company.#2 “My long-term goal is to be a beach bum.”The question may have been “where
For many product companies, sales opportunities increase during the Christmas holiday season, as well as other gift-giving times -- Valentine’s Day, Easter, Mother’s Day, Father’s Day, Graduation, Back to School, Halloween, Thanksgiving and others, depending on your product.
That’s why many businesses rely on a strategic Public Relations effort to boost sales during these peak seasons. And one of the most effective ways to kick up your sales is to get your product listed in a magazine, newspaper, or TV Holiday Gift Guide. Why is this so important? Because these holidays are when readers or viewers are READY TO BUY and eager to see what a media outlet recommends.
Another good reason to get your product featured in Holiday Gift Guides is because media outlets almost ALWAYS list the ways for readers to order the product (usually a Web site, telephone number and/or retail store location), while in many standard publicity articles, contact information is not included.
As you might imagine, getting into a Holiday Gift Guide is not all that easy. There’s lots of competition from hundreds, sometimes thousands, of other companies that are also pitching their products. Here are a dozen tips to help you get your products covered in Holiday Gift Guides:
1. Send your pitches at the right time. Timing is critical. Know the deadline for each Holiday Gift Guide. Magazines, for instance, have long lead times, and newspaper and TV have shorter lead times (more specific information about deadlines is covered later in this Special Report). And remember, while sending product samples out too late is obviously a wasted effort, sending them out too early is also not a good idea, because the products can get misplaced.
2. Determine the category of gifts that each media outlet covers. For example, Southwest Airlines’ in-flight magazine covered only technology gifts in their Christmas Holiday Gift Guide this year, while Alaska Airlines' in-flight magazine covered upscale items.
3. Pay attention to your packaging and shipping. I’ve been told many times by media people that products often arrive broken, or with unappealing packaging, and the media people often won't even consider those products for coverage in the Holiday Gift Guide.
4. Submit Gadgets/Technology if you have those products. Most business magazines, men’s magazines, and in-flight publications cover gadgets (technology) in their Holiday Gift Guides, as do many consumer magazines. Family Circle, for instance, covered Family Technology in their 2005 Christmas Holiday Gift Guide. Family Circle will also cover tech gifts for Moms, Dads, and Grads in their Spring/Summer 2006 issues. U.S. News & World Report is another publication looking for tech gifts for Mother’s Day and Father’s Day.
5. Offer inexpensive products. Many media outlets cover gifts under $50, $25 or even lower cost stocking stuffers. Good Housekeeping’s 2005 Christmas Holiday Gift Guide, for example, was titled “Great buys under $50.” Redbook’s 2005 Christmas Holiday Gift Guide was titled “40 gifts under $40.”
6. Send in your most colorful products. Most media outlets are visual, and color looks better in the pages of a magazine or on TV than drab colors do. If you flip through magazines with Holiday Gift Guides, you’ll notice that most of the items are bright colors. So, make sure that either your product or your packaging has eye-catching color to capture their attention.
7. Donate a portion of your product’s sales or profits to charity. Some media outlets ONLY cover products that donate to charity. Not only is it the right thing to do, but it also increases your chances of getting publicity. Be sure to mention this in all of your pitches.
8. Offer something that is brand new to the marketplace. Remember, Gift Guide Editors are just like other media people -- they want something
See here a template of a sample press release template. You can use it as an outline in your writing for press releasePress release template sampleContact: Contact’s name (your name) Contact’s phone number (your phone number) Contact’s email address (your email address)FOR IMMIDIATE RELEASEPut Here The Title Of Your Press Release In Bold TypeCity, State - Date – Put the first paragraph of the body of your press release here. This paragraph is very essential. It should briefly answer the following questions: Who?, What?, When?, Why?, and Where?Notice that the second paragraph of the should elaborate on your news, and give further details.It will be good to include a br
As you might imagine, getting into a Holiday Gift Guide is not all that easy. There’s lots of competition from hundreds, sometimes thousands, of other companies that are also pitching their products. Here are a dozen tips to help you get your products covered in Holiday Gift Guides:
1. Send your pitches at the right time. Timing is critical. Know the deadline for each Holiday Gift Guide. Magazines, for instance, have long lead times, and newspaper and TV have shorter lead times (more specific information about deadlines is covered later in this Special Report). And remember, while sending product samples out too late is obviously a wasted effort, sending them out too early is also not a good idea, because the products can get misplaced.
2. Determine the category of gifts that each media outlet covers. For example, Southwest Airlines’ in-flight magazine covered only technology gifts in their Christmas Holiday Gift Guide this year, while Alaska Airlines' in-flight magazine covered upscale items.
3. Pay attention to your packaging and shipping. I’ve been told many times by media people that products often arrive broken, or with unappealing packaging, and the media people often won't even consider those products for coverage in the Holiday Gift Guide.
4. Submit Gadgets/Technology if you have those products. Most business magazines, men’s magazines, and in-flight publications cover gadgets (technology) in their Holiday Gift Guides, as do many consumer magazines. Family Circle, for instance, covered Family Technology in their 2005 Christmas Holiday Gift Guide. Family Circle will also cover tech gifts for Moms, Dads, and Grads in their Spring/Summer 2006 issues. U.S. News & World Report is another publication looking for tech gifts for Mother’s Day and Father’s Day.
5. Offer inexpensive products. Many media outlets cover gifts under $50, $25 or even lower cost stocking stuffers. Good Housekeeping’s 2005 Christmas Holiday Gift Guide, for example, was titled “Great buys under $50.” Redbook’s 2005 Christmas Holiday Gift Guide was titled “40 gifts under $40.”
6. Send in your most colorful products. Most media outlets are visual, and color looks better in the pages of a magazine or on TV than drab colors do. If you flip through magazines with Holiday Gift Guides, you’ll notice that most of the items are bright colors. So, make sure that either your product or your packaging has eye-catching color to capture their attention.
7. Donate a portion of your product’s sales or profits to charity. Some media outlets ONLY cover products that donate to charity. Not only is it the right thing to do, but it also increases your chances of getting publicity. Be sure to mention this in all of your pitches.
8. Offer something that is brand new to the marketplace. Remember, Gift Guide Editors are just like other media people -- they want somethin
We are all aware of some of the nasty spills the Cruise Ship lines have taken with negative public relations and much of it is undeserved. Nevertheless crisis management is a part of Cruise Ship line Public Relations, just as much as positive public relations and travel industry goodwill.Perhaps you'll recall two years ago the outbreak of a virus on a cruise ship line and another cruise ship, which had bacteria in the water. Neither of these were the actual cruise ships fault. But rather they had picked up water and a port, which was not good.The same thing happens on airliners when they fill up with water and foreign airports. There was another problem recently where a newlywed husband got into a fight and e
2. Determine the category of gifts that each media outlet covers. For example, Southwest Airlines’ in-flight magazine covered only technology gifts in their Christmas Holiday Gift Guide this year, while Alaska Airlines' in-flight magazine covered upscale items.
3. Pay attention to your packaging and shipping. I’ve been told many times by media people that products often arrive broken, or with unappealing packaging, and the media people often won't even consider those products for coverage in the Holiday Gift Guide.
4. Submit Gadgets/Technology if you have those products. Most business magazines, men’s magazines, and in-flight publications cover gadgets (technology) in their Holiday Gift Guides, as do many consumer magazines. Family Circle, for instance, covered Family Technology in their 2005 Christmas Holiday Gift Guide. Family Circle will also cover tech gifts for Moms, Dads, and Grads in their Spring/Summer 2006 issues. U.S. News & World Report is another publication looking for tech gifts for Mother’s Day and Father’s Day.
5. Offer inexpensive products. Many media outlets cover gifts under $50, $25 or even lower cost stocking stuffers. Good Housekeeping’s 2005 Christmas Holiday Gift Guide, for example, was titled “Great buys under $50.” Redbook’s 2005 Christmas Holiday Gift Guide was titled “40 gifts under $40.”
6. Send in your most colorful products. Most media outlets are visual, and color looks better in the pages of a magazine or on TV than drab colors do. If you flip through magazines with Holiday Gift Guides, you’ll notice that most of the items are bright colors. So, make sure that either your product or your packaging has eye-catching color to capture their attention.
7. Donate a portion of your product’s sales or profits to charity. Some media outlets ONLY cover products that donate to charity. Not only is it the right thing to do, but it also increases your chances of getting publicity. Be sure to mention this in all of your pitches.
8. Offer something that is brand new to the marketplace. Remember, Gift Guide Editors are just like other media people -- they want somethin
Don’t think of these methods as too simple or mundane. They are very effective when done right and combined with other techniques in this report.Circulars – Again, high school students can also help you hand out circulars, post them on community bulletin boards, on telephone poles, wherever. You can make a donation to your local church and ask them if you can leave a stack at their next bake sale or bingo event. And certainly you can arrange to have your circular included in your local newspaper or community paper. For your money, circulars are very inexpensive to print and distribute.Card Decks – These stacks of index cards are mailed to targeted audiences. Each deck can contain anywhere from 50 to 200 cards or
5. Offer inexpensive products. Many media outlets cover gifts under $50, $25 or even lower cost stocking stuffers. Good Housekeeping’s 2005 Christmas Holiday Gift Guide, for example, was titled “Great buys under $50.” Redbook’s 2005 Christmas Holiday Gift Guide was titled “40 gifts under $40.”
6. Send in your most colorful products. Most media outlets are visual, and color looks better in the pages of a magazine or on TV than drab colors do. If you flip through magazines with Holiday Gift Guides, you’ll notice that most of the items are bright colors. So, make sure that either your product or your packaging has eye-catching color to capture their attention.
7. Donate a portion of your product’s sales or profits to charity. Some media outlets ONLY cover products that donate to charity. Not only is it the right thing to do, but it also increases your chances of getting publicity. Be sure to mention this in all of your pitches.
8. Offer something that is brand new to the marketplace. Remember, Gift Guide Editors are just like other media people -- they want somethin
The internet became one of the famous communication medium that aided to make things lighter and easier. Through the internet companies were able to extend their services online and had created website that will be easily accessed by their customers and clients.Online services became famous to provide our needs from our basic to necessities - we can all find them with just a click of the mouse. The print industry in particular had accessed a better work environment. In which advertisers were able to easily render their printing jobs. One of the famous printing jobs offered online is online postcard printing jobs.When talking about postcard printing jobs clients always want the best for their cards. With this, th
6. Send in your most colorful products. Most media outlets are visual, and color looks better in the pages of a magazine or on TV than drab colors do. If you flip through magazines with Holiday Gift Guides, you’ll notice that most of the items are bright colors. So, make sure that either your product or your packaging has eye-catching color to capture their attention.
7. Donate a portion of your product’s sales or profits to charity. Some media outlets ONLY cover products that donate to charity. Not only is it the right thing to do, but it also increases your chances of getting publicity. Be sure to mention this in all of your pitches.
8. Offer something that is brand new to the marketplace. Remember, Gift Guide Editors are just like other media people -- they want something new. If you create a new product, you’ll get the media’s attention.
9. Don’t forget products for pets. While Prevention Magazine’s December, 2005 issue didn’t have a Gift Guide for people -- it did have a “Pet Gift Guide”. Many other Gift Guides, especially in women’s magazines, include gifts for pets. Remember, there are millions of pet lovers out there who consider pets their “family” and want to buy holiday presents for them. If you have a unique gift for a pet, you may very well get coverage.
10. Mention any celebrity tie-ins. Some entertainment media outlets will only cover your products if celebrities use them. Other media outlets like to know that celebrities use the product, because readers and viewers are fascinated with celebrities, and want to use the same products. So, if your brother-in-law’s cousin knows someone famous who’s willing to tout your product, go for it.
11. Manufacture the product yourself. It is much easier to get coverage if you make the product (unless, of course, you’re an exclusive seller of a product). For example, Real Simple Magazine’s Beauty and Grooming Department will do a three-page Gift Guide for Dads in June. They are looking for men's beauty and grooming products. If you make anything in this category (shaving creams, hair and skin care products, etc.), this would be a great opportunity for you (Real Simple Holiday Gift Guide products often get hundreds, even thousands of sales).
12. If you can get a major retailer to sell your products, include that information in your pitch. Gift Guide Editors feel more comfortable recommending products sold by major retailers.
Remember . . . throughout the year the media is working on Gift Guides. Use these tips to help obtain great public relations coverage leading to sales for your product.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.memberyou.net/article/33829/memberyou-12-Tips-to-Get-Your-Products-Included-in-Gift-Guides-All-Year-Long.html">12 Tips to Get Your Products Included in Gift Guides All Year Long</a>
BB link (for phorums):
[url=http://www.memberyou.net/article/33829/memberyou-12-Tips-to-Get-Your-Products-Included-in-Gift-Guides-All-Year-Long.html]12 Tips to Get Your Products Included in Gift Guides All Year Long[/url]
Related Articles:
Using Excel Payroll Sheet to Make Payroll System Easier
Search Engine Optimization: Understanding Miami
Bookmark it:
|