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Member You - When Size Doesn't Matter
All the recent talk about earning big money by becoming bankers…has caused a rush by everybody (be it fresh grads, experienced professionals, etc) into the financial services industry. It is true that the money is in this industry now.However, to be earning the top dollars (i.e. to be in the front line) one need to be a certain calibe
Suppose you’re driving t
Employee benefits specialists are people who specialize in employee benefits and are certified by the International Society of Certified Employee Benefits Specialists. They include Pension Analysts from the American society of Pension Actuaries. The employee benefit administrator helps in planning and designing the relevant documents, monito
Is public relations, or PR, just for the big guys? Not really.
PR can work wonders for any company; and, with the advent of Web site PR, the cost to spread your message has never been lower. Among other benefits, PR:
makes people aware of your products and services;
shows the public what you stand for beyond products and services;
showcases the quality of your workplace;
prevents “bad press” from suspicious journalists, and
builds credibility, crucial for attracting investors and strategic partners.
Some companies strictly rely on advertising to promote themselves. PR hits people on a different level. Effective PR not only enhances public perception, it improves recruiting, financing and profits. To illustrate, let’s consider a small business: the proverbial lemonade stand.
Suppose you’re driving t
If the Bill of Rights was written today, it would likely include the right to complain.Americans love to complain, but who can blame us? For the most part, customer service has been heading downhill as companies try to cut costs by outsourcing, off shoring and hiring inexperienced staff. Take the airline industry, a favorite punching
makes people aware of your products and services;
shows the public what you stand for beyond products and services;
showcases the quality of your workplace;
prevents “bad press” from suspicious journalists, and
builds credibility, crucial for attracting investors and strategic partners.
Some companies strictly rely on advertising to promote themselves. PR hits people on a different level. Effective PR not only enhances public perception, it improves recruiting, financing and profits. To illustrate, let’s consider a small business: the proverbial lemonade stand.
Suppose you’re driving t
It’s something most of us do often. We shake hands. We shake hands with long-time friends, with old acquaintances and with brand-new people. Shaking hands here and shaking hands there.I took a class in college where they taught us how to shake hands. I remember thinking at the time – more than 20 years ago - that everyone should
showcases the quality of your workplace;
prevents “bad press” from suspicious journalists, and
builds credibility, crucial for attracting investors and strategic partners.
Some companies strictly rely on advertising to promote themselves. PR hits people on a different level. Effective PR not only enhances public perception, it improves recruiting, financing and profits. To illustrate, let’s consider a small business: the proverbial lemonade stand.
Suppose you’re driving t
Going into an interview without a plan is like committing employment suicide. There are several things that you can do to prepare for an interview that will make a lasting impression in the interviewer and make your skills stand out from the crowd.Once you get a call to go in for an interview, your number one priority becomes PREPARAT
Some companies strictly rely on advertising to promote themselves. PR hits people on a different level. Effective PR not only enhances public perception, it improves recruiting, financing and profits. To illustrate, let’s consider a small business: the proverbial lemonade stand.
Suppose you’re driving t
The latest report from the American Customer Satisfaction Index (Michigan School of Business) reports the following:Customer dissatisfaction with the quality goods and services offered in the marketplace is more than a nuisance. The US economy is heavily dependent on increases in consumer spending. Such increases are hard to come by w
Suppose you’re driving through the neighborhood and see a bunch of kids walking up and down the street with brooms, energetically sweeping the sidewalks. They are wearing bright, neat uniforms. Eventually you come to their lemonade stand and the sign says: WE CARE ABOUT ANYTOWN. Consider your response …
How would you expect their lemonade to taste? Would you look for reasons to like it, or dislike it?
Would you consider paying a 10-cent premium to support their business?
Would you have a positive or negative impression of the personnel?
Would you want your children to work there?
If you were a local reporter, would your story be positive or negative?
Would you be willing to invest in the business?
Adv
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