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Auto recurring billing enables businesses to automatically bill customers for balance due without sending invoices or obtaining payment information each any every time money is collected. With recurring billing programs businesses can utilize any electronic payment process including direct-debit ACH transactions and credit/debit card transactions. In addition, when businesses convert legacy payment systems to auto-recurring systems utilizing exclusively ACH direct-debit transactions, they typically reduce process

edia to your trade show exhibit when a reporter is looking for a case study or a specific story.

According to Trisha Britt, owner of Britt & Associates, an award-winning trade show public relations agency based in Mill Valley, California, there are specific steps to follow when working with trade show media. They are:

Begin by preparing a press release to announce an intriguing aspect of your trade show exhibit. Be sure to include your trade show booth number. Give editors and producers specific reasons why they should visit your trade show booth and interview your company spokesperson.

Do you have

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I am not talking about UPS the shipping company I am talking about positioning your product so that when people come across it they fell they need it right now. Put your prospects in a position that you have the best solution and that shopping around is a waste of their time.People are bombarded with information all day long, when they are in their car, in front of their television, or in front of their computers. What you need to do is be able to break through all of the noise they typically tune o

If your company is planning to exhibit at a trade show and your firm has an intriguing new product or service to showcase, you may be able to generate thousands of dollars in free exposure by hiring a public relations specialist to get national and international media coverage. By hiring a public relations pro, you will be assured of getting releases to the industry trade media about that hot new product you are featuring. The trade show media will also be invited to your trade show booth for an interview with your company executive.

Be sure to keep in mind that a valuable and important publicity task is to create a comprehensive media kit. The kit should include background specifics on your company as well as an outline of your new product features and benefits. You should send this kit out in advance and also have it on hand to give to media trade show booth visitors. The press kit makes it easier for the media to write about the details of your story and learn why your news is meaningful to a broader audience.

Your trade show exhibit publicity campaign must begin with finding the right news hook or news angle. Your publicity team will help you craft and package your trade show news that makes sense for the trade show media to cover. And, in order to obtain trade show exhibit coverage, you need to plan ahead. Your media relations contact needs time to identify the trade show media that will cover your upcoming trade show.

Sending out media invitations to a specified media list with an invitation to visit your trade show exhibit booth with an offer to interview your firm’s spokesperson is critical. Your publicity person also needs to establish advance contact with the trade show media staff to learn what information they are sending out. It is also helpful to obtain the trade show pr staff’s specific media list that covers trade show online, broadcast and print media.

It's critical for your publicity person to learn the story angles that the trade show PR staff might be pitching. This helps your pr agent avoid making a duplicate pitch and gives them the opportunity to piggyback your specific news to the general trade show theme. If one of the trade show pr staff’s angles is compatible with your company, product or service, you can hitchhike on the trade show PR efforts. Distributing your company news to the trade show PR staff is also extremely valuable as they often field media requests. They then will be able to refer the trade show media to your trade show exhibit when a reporter is looking for a case study or a specific story.

Do you have a

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“I was starting to talk faster and faster to this young couple. Unfortunately, I had determined that they were just “tire kicking” and weren’t really ready for a home,” said my client.My home builder continued with his tale;"Without being rude, I was trying to send them on their way because another couple had been wandering through the model for about 10 minutes now and I was stuck with the young couple. After they left, I quickly walked through the model trying to track the other couple down. I abruptly w

a comprehensive media kit. The kit should include background specifics on your company as well as an outline of your new product features and benefits. You should send this kit out in advance and also have it on hand to give to media trade show booth visitors. The press kit makes it easier for the media to write about the details of your story and learn why your news is meaningful to a broader audience.

Do you have

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While you always want your products or services to meet the needs of the customers, this becomes more significant in a sluggish economy because purchases construed as "luxuries" decline. Therefore, if your product is not considered a necessity, you need to market it as important to your customer as possible. You need to solve a problem, satisfy a need or make life easier in a cost-effective manner.You should also build a marketing plan around being there for your customers. "Going the extra mile" is a clic

dia to cover. And, in order to obtain trade show exhibit coverage, you need to plan ahead. Your media relations contact needs time to identify the trade show media that will cover your upcoming trade show.

Do you have

How to Say Sorry and Really Make an Impression
Remember that the majority of customers who have a complaint resolved to their satisfaction are more loyal after the event than they ever were before the problem arose.Now don’t use that as an excuse to make a mess of things for every customer. You’ll soon get caught out. But, when things do go wrong, how can you win the customer round?My first story is about my local Sainsbury supermarket.My wife, Maggie, had bought some fruit. But when she got it home we noticed that the grapes looked a

show online, broadcast and print media.

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Brand Marketing - How Do You Want Your Business Name and Logo Appear?
As a small business grows, there comes a time when it must look at its graphic image if it wants to move to the next level and swim with the big fish. It must define and consistently use the graphic symbols that stand for the business.Every business has an identity. This identity is influenced by the look of all things done by or associated with the business - it’s services, products, print material, advertising, signage, stationery, vehicles, etc. Because of this profusion of elements, it is essential th

edia to your trade show exhibit when a reporter is looking for a case study or a specific story.

Do you have a new product or service to announce, a new member of the management team to introduce or a point of view that you are taking on an industry issue?

Also, suggest setting up a specific time for an interview with an expert from your company. Prepare a list of topics your executive can cover. At the minimum, make your executive give you a two hour window of time to be available at your trade show booth. Try to schedule interviews about 20 minutes in length, and make sure your executive is suitably attired for a photo or video shoot.

Britt has handled a variety of clients in Oakland, San Jose, Fremont, Hayward, Cupertino, Milpitas, Palo Alto, Santa Clara, Sunnyvale, Foster City, San Pablo, Daly City, San Diego, Sacramento and throughout California.

By having the media cover your trade show exhibit, you will expand your trade show exhibit story to a wider audience and develop ongoing contact with the trade show media for continuing news opportunities. It is a win/win situation.

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