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    As the publisher of a women’s business magazine in Alberta, Canada, I dredge through hundreds of press releases regularly with my eyes glazed over.

    Why are they glazed over? Well everyone pitches their product or service with boring news releases about how successful they are being a mother and running a business. If that is the case then I want to see the proof in the pudding. Give me concrete examples of your success!

    Are you still frustrated because you are only one of the few people who know about your fantastic business? Get exposed! You don’t need a publicist to get publicity, but you do need to communicate what you are doing with the press.

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    they glazed over? Well everyone pitches their product or service with boring news releases about how successful they are being a mother and running a business. If that is the case then I want to see the proof in the pudding. Give me concrete examples of your success!

    Are you still frustrated because you are only one of the few people who know about your fantastic business? Get exposed! You don’t need a publicist to get publicity, but you do need to communicate what you are doing with the press.

    Strip For Me - Please!

    Now when I say strip for me, realize this is a metaphor and not a request! (I am getting too old fo

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    . If that is the case then I want to see the proof in the pudding. Give me concrete examples of your success!

    Are you still frustrated because you are only one of the few people who know about your fantastic business? Get exposed! You don’t need a publicist to get publicity, but you do need to communicate what you are doing with the press.

    Strip For Me - Please!

    Now when I say strip for me, realize this is a metaphor and not a request! (I am getting too old fo

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    y one of the few people who know about your fantastic business? Get exposed! You don’t need a publicist to get publicity, but you do need to communicate what you are doing with the press.

    Strip For Me - Please!

    Now when I say strip for me, realize this is a metaphor and not a request! (I am getting too old fo

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    are doing with the press.

    Strip For Me - Please!

    Now when I say strip for me, realize this is a metaphor and not a request! (I am getting too old for that kind of stuff.)

    What I mean is cut out all that drop dead boring drivel that distracts from the details of what you are trying to tell me and spice it up a bit!

    Get noticed!

    Please realize how many new businesses send out these releases everyday and then try to figure out how to get noticed among this quagmire. Stand out, do something different, make a statement that jumps off the page!

    Here Are 5 Tips On How To Write A Press Release:

    1. Don’t make it about you. Make it about what problem your business solves.
    2. Don’t send it to everyone and their dog. Only choose the media person who works on

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