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Member You - PR, Viral Marketing And The Dangers of Spin
Any high-ranking corporate top executive will tell you that negotiating with the unions is no easy matter and if it is not done correctly it causes a rift between management and labor and can disrupt the company for years to come. In this case, it is usually th
No matter what the size of your company, a one-man business or the British or US Government PLC, your word is, or should be your bond.
There is no finer way t
In my sort of business testimonials and referrals are the oxygen that powers the business growth. I try never to miss an opportunity to ask a Client, or a delegate, for a testimonial and similarly I always try to obtain three referrals from every Client I have.
Spin is when you lie to promote a good image.
PR is what you have to do to get you out of the crap left by your lies!
And Viral Marketing is the bad or good things people say about you, all depending on your Spin and/or PR.
There couldn’t be a finer cautionary tale on the dangers of spin than the venereal (my misprint!) British Prime Minister, The Right Honourable Anthony Blair, Our Tone to his friends.
Putting my political bias to one side, Mr Blair seems to have really believed that the public are fools.
He used spin to enhance his image with the public, but to him image was the priority over substance.
There is no point in enumerating the many examples of Downing Street spin, they are already well documented.
But image over content is no way to engage and build on the trust of a not so gullible public.
Remember that any promises you make, every word you utter can, and often does come back to haunt you.
And to try to cover half-truths and maybe downright lies, as in the Iraq war, with spin attempting to make the decision appear correct is a guaranteed recipe for disaster.
No matter what the size of your company, a one-man business or the British or US Government PLC, your word is, or should be your bond.
There is no finer way to
How do you create flourishing™ employees? You empower them to do what they do best. I use the word empower because you can be in control of that action. Empowering flourishing employees is something that successful businesses do in the way that they treat and
There couldn’t be a finer cautionary tale on the dangers of spin than the venereal (my misprint!) British Prime Minister, The Right Honourable Anthony Blair, Our Tone to his friends.
Putting my political bias to one side, Mr Blair seems to have really believed that the public are fools.
He used spin to enhance his image with the public, but to him image was the priority over substance.
There is no point in enumerating the many examples of Downing Street spin, they are already well documented.
But image over content is no way to engage and build on the trust of a not so gullible public.
Remember that any promises you make, every word you utter can, and often does come back to haunt you.
And to try to cover half-truths and maybe downright lies, as in the Iraq war, with spin attempting to make the decision appear correct is a guaranteed recipe for disaster.
No matter what the size of your company, a one-man business or the British or US Government PLC, your word is, or should be your bond.
There is no finer way t
Within the corporate world we now see three different generation cultures working side-by-side. Progressive mangers are expected to understand these differences and make peace with the different mindsets and traits that come along each age group. In order to ret
He used spin to enhance his image with the public, but to him image was the priority over substance.
There is no point in enumerating the many examples of Downing Street spin, they are already well documented.
But image over content is no way to engage and build on the trust of a not so gullible public.
Remember that any promises you make, every word you utter can, and often does come back to haunt you.
And to try to cover half-truths and maybe downright lies, as in the Iraq war, with spin attempting to make the decision appear correct is a guaranteed recipe for disaster.
No matter what the size of your company, a one-man business or the British or US Government PLC, your word is, or should be your bond.
There is no finer way t
I guess that most people know the story of YouTube (www.youtube.com) by now.A story of how a company that was created in February 2005 was sold to Google for $1.64 billion, less than two years after establishment and without ever having turned a single ce
Remember that any promises you make, every word you utter can, and often does come back to haunt you.
And to try to cover half-truths and maybe downright lies, as in the Iraq war, with spin attempting to make the decision appear correct is a guaranteed recipe for disaster.
No matter what the size of your company, a one-man business or the British or US Government PLC, your word is, or should be your bond.
There is no finer way t
Who Needs To Read This Article?You will find this article of considerable reading value, if you belong to at least ONE of the following spreadsheet user categories: Owners of Small Businesses - Restaurants/Bars, Hotels, Hospitals, Factories,
No matter what the size of your company, a one-man business or the British or US Government PLC, your word is, or should be your bond.
There is no finer way to build a business than to have a well-earned and respected image, honestly won and diligently built on.
A good reputation, enhanced by PR and voluntarily passed on to others by Viral Marketing is worth more than any amount of paid for Advertising or Spin.
Mr Al Fayed, who bought the illustrious Harrods store in London, also discovered that a good name must be earned not bought.
Money can’t buy a good name, or the prestige, which goes with it.
And empty words and rhetoric will not maintain it.
PR, Public Relations, is just that, building a relationship with the people you come into contact with.
And Spin is what a car often does when it runs out of control, just before it crashes!
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