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Member You - Jay Abraham Offers Common Sense To The Otherwise Senseless
I am always amazed when I see marketers advertising new products. From products touting various skin creams and anti-aging creams to the latest and greatest weight management program, the campaigns are larger than life. When will they understand that I want to look good for MY age and not the age I was 20 years ago?I am not trying to recapture my youth or be razor thin like a model. Today, most products' packaging simply does not identify with whom I am, how I see myself or embody the person I would like to be. Packages with 30-year-old models try to convince me that if I use their cream the reflection in my mirror will roll back 20 years. Get real, as if this would co
All in all it comes down to personalized service and acknowledgment! We live a hustle and bustle kind of world today and slowing the pace down enough to get to know your clients/customers will only result in repeat business as well as the famous “Referral” base that it involves itself with as well. Focus your attention on your patrons and you will always come out ahead of the pack every time. Lastly if you cannot produce or offer a better price or product refer them to someone else who will.
This may seem crazy but if you emphasize to them that they mean so much to you as a customer that you would rather they get what they are looking for from another person or business vs. being left without –they will know you value them too much personally to not tell them about your competition. They will then know beyond a shadow of a doubt that the relationship the two of you have is real and is rooted in per
I arrived at Logan airport about an hour before my girlfriend’s plane from Atlanta was due in. As I wandered through the airport, I went to look at some books and magazines to kill some time. My eyes started to glaze over, as every magazine cover seemed to only be concerned with Paris Hilton’s latest escapades, or Jennifer Aniston and Brad Pitts break up. Then, a head line on one magazine caught my eye. It said:Hot Business! Pets are a $36 Billion MarketSince I’ve been in the pet business for the past 17 years, I quickly picked up the magazine and purchased it. The article, which appeared in the November 2005 issue of Entrepreneur magazine, stated that “Pet spending ha
Here is where the genius of Mr. Abrahams wisdom and insight can offer the simplest alternatives thereby paving the road to a more functional and rewarding out come –for all interested parties or affiliates as well as a companies potential client or customer base. Because I wanted to get a general idea of what Jay Abraham has done for the various business companies he is said to have assisted in the near 3 decades he has occupied himself in the field of Marketing –I decided to review his insights and come up with a “Best of the Best” of Jay Abrahams system –highlighting techniques he himself has used to turn the tables for his clients who have gone form nearly bottoming out to rising to the top of the heap. All this to offer not only his sound and proven methods but to inspire and provoke hope to those who may be currently struggling in their present business.
Please bear in mind that the simple fact that some –(perhaps the majority) of Jay’s procedures lead to a simple common sense, common courtesy base factor alone tells us the need to get back to basics time and time again. That being said lets examine the very pulse of a business’s value. It really has more than one. Of course there is the value of the business itself for the proprietor but that is not the core or root of its entire purpose! In order for a business to thrive and prosper it must serve a need or desire and in order for it to continue to succeed it must also retain a certain number of repeat business from its clients or customers does it not? So –you have to make those transactions unique and distinctive in the eyes of your buyers.
Here are a few ways to keep them coming back for more. Find out why they have chosen to do business with you in the first place and offer discounts around that reason. If that isn’t an option, try sending a card accentuating their value and worth to you personally as well as professionally. It may not seem like such a big deal to you but the person receiving the card will be quite appreciative of the gesture alone. That very same idea works even better if sent acknowledging their birthday. If they have children find out there names and ages and “slip” a little something in the bag –Key chains are great for teenagers and coloring books and a small box of crayons will bring joy to younger children.
If they suddenly stop purchasing from you –find out why!! Did you do something wrong? Did one of your employees rub them the wrong way –whatever the problem is find out and correct it if at all possible as quickly as you are able. Tell them how invaluable they are to you –NOT because of their business but because of their importance as a person to you. If you make your business personal on a positive level you will win the retention game over and over again.
Also, be creative if you have a great product and the money for marketing the product has somehow evaporated –offer the initial product or service for free and ask only for their name and address as well as email info –if they are open to giving it and you will be amazed at the numbers of individuals who will often return. Then send an email offering a discount for their next purchase. Also when they fill out the form as soon as they are done flip it over and write something about them you noticed. Did they have children –what are their names and ages? Wearing a nice outfit comment on the color or ask where they bought it and pay a complement to them about it. Did they drive a certain type of vehicle? Or how about an interesting sense of humor? Did you notice their distinct personality –mention that and you will be amazed at the immediate rapport you will begin to build with them
All in all it comes down to personalized service and acknowledgment! We live a hustle and bustle kind of world today and slowing the pace down enough to get to know your clients/customers will only result in repeat business as well as the famous “Referral” base that it involves itself with as well. Focus your attention on your patrons and you will always come out ahead of the pack every time. Lastly if you cannot produce or offer a better price or product refer them to someone else who will.
This may seem crazy but if you emphasize to them that they mean so much to you as a customer that you would rather they get what they are looking for from another person or business vs. being left without –they will know you value them too much personally to not tell them about your competition. They will then know beyond a shadow of a doubt that the relationship the two of you have is real and is rooted in per
Benefits of OutsourcingOutsourcing is using outside firms to handle work normally performed in the company. This practice of hiring contractors can apply to just about any type of work. However, small businesses don’t take full advantage of multiple outsourcing opportunities like larger companies do. Outsourcing should be regarded as a strategy in business planning. The one thing small businesses tend to outsource without hesitation is payroll. They know they are not qualified to do that job and therefore see the wisdom and benefits of outsourcing it. That’s also why company outsource managers look outside their organizations for expertise.In addition to that,for the various business companies he is said to have assisted in the near 3 decades he has occupied himself in the field of Marketing –I decided to review his insights and come up with a “Best of the Best” of Jay Abrahams system –highlighting techniques he himself has used to turn the tables for his clients who have gone form nearly bottoming out to rising to the top of the heap. All this to offer not only his sound and proven methods but to inspire and provoke hope to those who may be currently struggling in their present business.
Please bear in mind that the simple fact that some –(perhaps the majority) of Jay’s procedures lead to a simple common sense, common courtesy base factor alone tells us the need to get back to basics time and time again. That being said lets examine the very pulse of a business’s value. It really has more than one. Of course there is the value of the business itself for the proprietor but that is not the core or root of its entire purpose! In order for a business to thrive and prosper it must serve a need or desire and in order for it to continue to succeed it must also retain a certain number of repeat business from its clients or customers does it not? So –you have to make those transactions unique and distinctive in the eyes of your buyers.
Here are a few ways to keep them coming back for more. Find out why they have chosen to do business with you in the first place and offer discounts around that reason. If that isn’t an option, try sending a card accentuating their value and worth to you personally as well as professionally. It may not seem like such a big deal to you but the person receiving the card will be quite appreciative of the gesture alone. That very same idea works even better if sent acknowledging their birthday. If they have children find out there names and ages and “slip” a little something in the bag –Key chains are great for teenagers and coloring books and a small box of crayons will bring joy to younger children.
If they suddenly stop purchasing from you –find out why!! Did you do something wrong? Did one of your employees rub them the wrong way –whatever the problem is find out and correct it if at all possible as quickly as you are able. Tell them how invaluable they are to you –NOT because of their business but because of their importance as a person to you. If you make your business personal on a positive level you will win the retention game over and over again.
Also, be creative if you have a great product and the money for marketing the product has somehow evaporated –offer the initial product or service for free and ask only for their name and address as well as email info –if they are open to giving it and you will be amazed at the numbers of individuals who will often return. Then send an email offering a discount for their next purchase. Also when they fill out the form as soon as they are done flip it over and write something about them you noticed. Did they have children –what are their names and ages? Wearing a nice outfit comment on the color or ask where they bought it and pay a complement to them about it. Did they drive a certain type of vehicle? Or how about an interesting sense of humor? Did you notice their distinct personality –mention that and you will be amazed at the immediate rapport you will begin to build with them
All in all it comes down to personalized service and acknowledgment! We live a hustle and bustle kind of world today and slowing the pace down enough to get to know your clients/customers will only result in repeat business as well as the famous “Referral” base that it involves itself with as well. Focus your attention on your patrons and you will always come out ahead of the pack every time. Lastly if you cannot produce or offer a better price or product refer them to someone else who will.
This may seem crazy but if you emphasize to them that they mean so much to you as a customer that you would rather they get what they are looking for from another person or business vs. being left without –they will know you value them too much personally to not tell them about your competition. They will then know beyond a shadow of a doubt that the relationship the two of you have is real and is rooted in per
If you understand that your "product line" may change, but your character, reputation and self-awareness will be with you your whole life, then the journey becomes a test of your faith based on your belief system, rather than a hunt for something to sell.Confidence not Stuff Self-Branding is about having confidence to do the best you can with what you have at the time, not about having what you think you need before having the confidence to do something. It's about being at peace that you have done what you can do to create momentum while letting your destiny materialize, AND still trusting that the bills will get paid.1) A 30 Second Sound-BiteT
Here are a few ways to keep them coming back for more. Find out why they have chosen to do business with you in the first place and offer discounts around that reason. If that isn’t an option, try sending a card accentuating their value and worth to you personally as well as professionally. It may not seem like such a big deal to you but the person receiving the card will be quite appreciative of the gesture alone. That very same idea works even better if sent acknowledging their birthday. If they have children find out there names and ages and “slip” a little something in the bag –Key chains are great for teenagers and coloring books and a small box of crayons will bring joy to younger children.
If they suddenly stop purchasing from you –find out why!! Did you do something wrong? Did one of your employees rub them the wrong way –whatever the problem is find out and correct it if at all possible as quickly as you are able. Tell them how invaluable they are to you –NOT because of their business but because of their importance as a person to you. If you make your business personal on a positive level you will win the retention game over and over again.
Also, be creative if you have a great product and the money for marketing the product has somehow evaporated –offer the initial product or service for free and ask only for their name and address as well as email info –if they are open to giving it and you will be amazed at the numbers of individuals who will often return. Then send an email offering a discount for their next purchase. Also when they fill out the form as soon as they are done flip it over and write something about them you noticed. Did they have children –what are their names and ages? Wearing a nice outfit comment on the color or ask where they bought it and pay a complement to them about it. Did they drive a certain type of vehicle? Or how about an interesting sense of humor? Did you notice their distinct personality –mention that and you will be amazed at the immediate rapport you will begin to build with them
All in all it comes down to personalized service and acknowledgment! We live a hustle and bustle kind of world today and slowing the pace down enough to get to know your clients/customers will only result in repeat business as well as the famous “Referral” base that it involves itself with as well. Focus your attention on your patrons and you will always come out ahead of the pack every time. Lastly if you cannot produce or offer a better price or product refer them to someone else who will.
This may seem crazy but if you emphasize to them that they mean so much to you as a customer that you would rather they get what they are looking for from another person or business vs. being left without –they will know you value them too much personally to not tell them about your competition. They will then know beyond a shadow of a doubt that the relationship the two of you have is real and is rooted in per
As you all know, breaking into E-Business is not always that simple. It takes patience, compassion, and outrageous amounts of Dedication. I don't really want to bore you with my story, but I feel it is crucial to get the point across.My identical Twin Brother Sean and I started off small no more than 1 month ago. We were on a popular website called MySpace attempting to market our products that way. Over the weeks, we began getting an immediate response from people about our products. To our amazement, the very next week, we received a call from the local newspaper interested in doing a story on us. They featured us on the front page of the paper!A little secret that I ha
Also, be creative if you have a great product and the money for marketing the product has somehow evaporated –offer the initial product or service for free and ask only for their name and address as well as email info –if they are open to giving it and you will be amazed at the numbers of individuals who will often return. Then send an email offering a discount for their next purchase. Also when they fill out the form as soon as they are done flip it over and write something about them you noticed. Did they have children –what are their names and ages? Wearing a nice outfit comment on the color or ask where they bought it and pay a complement to them about it. Did they drive a certain type of vehicle? Or how about an interesting sense of humor? Did you notice their distinct personality –mention that and you will be amazed at the immediate rapport you will begin to build with them
All in all it comes down to personalized service and acknowledgment! We live a hustle and bustle kind of world today and slowing the pace down enough to get to know your clients/customers will only result in repeat business as well as the famous “Referral” base that it involves itself with as well. Focus your attention on your patrons and you will always come out ahead of the pack every time. Lastly if you cannot produce or offer a better price or product refer them to someone else who will.
This may seem crazy but if you emphasize to them that they mean so much to you as a customer that you would rather they get what they are looking for from another person or business vs. being left without –they will know you value them too much personally to not tell them about your competition. They will then know beyond a shadow of a doubt that the relationship the two of you have is real and is rooted in per
It’s not unusual for entrepreneurs to find the whole idea of marketing intimidating. Even seasoned business owners often feel their marketing efforts aren’t working.Don’t let marketing intimidate you. At its core, it’s really not much more than common sense – the key elements that form your plan. Add some creativity. This is what you’ll use to implement your plan and make it work. That’s the basis of marketing. Pretty simple once you break it down.Let’s do a quick overview. There are a few key questions you need to answer upfront.1. Is there a market for your product/service?If the answer is no, go back to the drawing board. Start over.
All in all it comes down to personalized service and acknowledgment! We live a hustle and bustle kind of world today and slowing the pace down enough to get to know your clients/customers will only result in repeat business as well as the famous “Referral” base that it involves itself with as well. Focus your attention on your patrons and you will always come out ahead of the pack every time. Lastly if you cannot produce or offer a better price or product refer them to someone else who will.
This may seem crazy but if you emphasize to them that they mean so much to you as a customer that you would rather they get what they are looking for from another person or business vs. being left without –they will know you value them too much personally to not tell them about your competition. They will then know beyond a shadow of a doubt that the relationship the two of you have is real and is rooted in personal appreciation and devotion. You can never put a price tag on that and they will know they can’t ever replace your sense of loyalty to them and they in turn will do the same for you!
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