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Member You - Lesson 15 - Meeting the Prince with More Reputation than Power
Do you frequently send out direct mail ads to prospective customers only to meet with little or no response? There are a few simple changes that your can make to your campaign that will more than likely boost your response rate significantly.The first and most basic tip is to personalize each letter with the customer’s name. For shorter mailing lists you might even consider writing the names (as well as your signature) in by hand, in an attempt to add a “personal touch” to the sales copy.If your business has a frequently used mailing list (of previous customers for example), you may want to consider sending your mailings at different times of the month, and in different colors and shapes of envelopes, so as to capture the reader’s interest with eac
In fact, I received no help, no introductions, and my group of three were the only people to attend her cocktail party. I had been mislead and lied too for weeks. I was in di
Over the last month, I have come to hate emails and answerphones; not because I get 100 emails every day but because emails and answerphones are fast becoming the tool of the coward. At Beyond Philosophy we worked with a client a while ago whose account managers and sales teams never used to speak to anyone! They just used to send emails. If the customer called in they were greeted by answerphones which were kept on all day. You see the sales teams were all busy doing “real” work. The customers were just interrupting them. Surely this must be the height of “inside out” behaviour.But why do people do this?Primarily, it is because we all feel we can say things in emails that we would never say face to face. In my experience this never works how peopl
Business has a habit of testing us as individuals and as entrepreneurs. Several years ago I retained my first entertainment agent to represent my business and me. This was at a time when I was coming closer to the threshold of gaining national attention for my speaking and writing business. Retaining a qualified agent had become necessary for representation purposes in particular.
In the weeks following the initial meeting with the new agent, he introduced me to a woman named Sherry who owned a newspaper in Richmond. I contacted Sherry on his recommendation and referral. After weeks of talking and establishing a solid relationship with Sherry, she became impressed with the work that I was doing. As our relationship developed she agreed to make personal introductions to resources that could sponsor my national youth program.
Weeks before the time came for me to host a panel discussion at the University of Virginia, Sherry led me to believe that she could make the introductions I needed for my youth program. Because I was coming into town she told me that she was having a cocktail party at her home where these introductions would be made. Finally, after many years things were beginning to fall into place I had an agent to represent, lead, guide, and refer me to people who could and would help me.
It was a great feeling to know that after years of handling all aspects of my business on my own I no longer had to wear multiple hats in promoting my business, or so I thought.
In fact, I received no help, no introductions, and my group of three were the only people to attend her cocktail party. I had been mislead and lied too for weeks. I was in dis
In most cases, part-time employees present a special challenge when it comes to motivation. They do the "grunt" work, have little career choices, are often focused on other goals outside of your organization (college, hobbies, etc.), and are treated as outsiders by full-time employees. So what’s a manager to do? How do we turn our part-time employees into outstanding employees?The following are eight proven techniques to motivate your part-time employees:1. Orient them properly.Take time to describe job duties and go over what is allowed and not allowed, e.g., personal telephone calls, use of organization property, etc. Avoid confusion by designating one person to orient and give assignments to part-timers. This will eliminate
In the weeks following the initial meeting with the new agent, he introduced me to a woman named Sherry who owned a newspaper in Richmond. I contacted Sherry on his recommendation and referral. After weeks of talking and establishing a solid relationship with Sherry, she became impressed with the work that I was doing. As our relationship developed she agreed to make personal introductions to resources that could sponsor my national youth program.
Weeks before the time came for me to host a panel discussion at the University of Virginia, Sherry led me to believe that she could make the introductions I needed for my youth program. Because I was coming into town she told me that she was having a cocktail party at her home where these introductions would be made. Finally, after many years things were beginning to fall into place I had an agent to represent, lead, guide, and refer me to people who could and would help me.
It was a great feeling to know that after years of handling all aspects of my business on my own I no longer had to wear multiple hats in promoting my business, or so I thought.
In fact, I received no help, no introductions, and my group of three were the only people to attend her cocktail party. I had been mislead and lied too for weeks. I was in di
Drawing people into a specific booth is often the main focus at any exhibition. This can be more easily achieved if you choose a theme for your exhibition table. You don’t have to go over-the-top, but themes allow people to equate your business with certain characteristics and help you embed your company name in their memory. You can use your Exhibition gifts to emulate a theme. Here are just a few great ideas for the next time you need a booth theme and gift ideas for an exhibition. Beach/Luau: A sunny beach theme, complete with Hawaii shirts and leis gives people the idea that you’re fun, laid-back and friend. You can decorate your booth with sand and pool toys, and choose gifts that go with your theme. Instead of pens and pencils, try sunny yel
Weeks before the time came for me to host a panel discussion at the University of Virginia, Sherry led me to believe that she could make the introductions I needed for my youth program. Because I was coming into town she told me that she was having a cocktail party at her home where these introductions would be made. Finally, after many years things were beginning to fall into place I had an agent to represent, lead, guide, and refer me to people who could and would help me.
It was a great feeling to know that after years of handling all aspects of my business on my own I no longer had to wear multiple hats in promoting my business, or so I thought.
In fact, I received no help, no introductions, and my group of three were the only people to attend her cocktail party. I had been mislead and lied too for weeks. I was in di
Growing up in a small town in the early 1980's fundraising was just a part of being involved in elementary school fundraisers, sports teams fundraisers and other fundraising activities. I can remember endless fundraising-a-thons, i.e., walk-a-thon, swim-a-thon, skate-a-thon etc., and of course there was always chocolate candy fundraising sales.I can remember there were always the keener kids who every year blew everyone else in the school out of the water.now I wonder if their parents worked in huge companies or had very large families to buy up their entire stock!I asked my parents recently about their feelings toward fundraising when we were kids and my mom replied, "Oh, it was just another part of being a parent." My mom said her onl
It was a great feeling to know that after years of handling all aspects of my business on my own I no longer had to wear multiple hats in promoting my business, or so I thought.
In fact, I received no help, no introductions, and my group of three were the only people to attend her cocktail party. I had been mislead and lied too for weeks. I was in di
You have this burning desire you want to be on your own. The temptation is so great that you want to quit your job. Enough is enough. You're sick of working for other people for a ridiculous pay.To be your own boss means controlling your own destiny, having your own time and no bosses to report to. Basically, you can do whatever you want.But before you really jump into a new territory of being on your own, you have to make sure that you're ready and well equipped.Below is the checklist that can help you to ensure that you're ready to be on your own.1. Have a crystal clear plan.Do you have a clear idea as to what you want to do next? You must know exactly what your plan is. Is this going to be the same as what you are doing? Or,
In fact, I received no help, no introductions, and my group of three were the only people to attend her cocktail party. I had been mislead and lied too for weeks. I was in disbelief that a person could fabricate such unprofessional lies during a business social activity. Moreover, she trampled on the hopes of others.
Later that year, I was asked to do a book signing at the Congressional Black Caucus Foundation Legislative Weekend’s Annual Convention. Once there, I was standing and greeting people who were stopping by my table to browse through my books. The foundation’s committee had placed me in a centralized and highly traveled traffic pattern in the convention hall. I was fortunate to have met many people that day.
A man walked up to me, handed me his business card, and proceeded to talk about his business. He was well dressed and presented himself professionally. I exchanged business cards with him and he departed. I assumed that I would not hear from him again, but not long afterward he called and requested a meeting with me. He had a business with his wife as event promoters. Before I met with him, I sent my part-time assistant to have a meeting with him and his wife to ascertain whether it would be productive to meet with them, and whether our interests were common.
After checking out his business, my assistant recommended I schedule a meeting with him, so I did. Between eight and ten months of meetings, appearances, and brief presentations that I gave, which only seemed to be for his company’s
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