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Member You - Meeting in Person Makes a Powerful Impact
Which is more important the technology or the customer?The one thing about the online world you can be sure of is change. It seems like every day there is a new technology being added which will make the internet more accessible. As online marketers, we strive to keep up with all these trends and incorporate them into our marketing arsenals.Going back to when the internet started, it was a bit of a nerdy place to be, with lots of people communicating in text on
The manager drove eight hours to the owner’s office for their appointment. He made a compelling presentation. At the end of the meeting the owner thanked the young man for his ideas and his passion for the business. The manager left the meeting and felt good as he drove eight hours back to his hotel.
About one week later the manager received some interesting news. The owner met with the S
More than four out of ten thirtysomething professionals want to change careers, but feel trapped and don’t believe that they will, a new study shows.More thirtysomethings than ever before are feeling disillusioned with their careers and openly acknowledge that they’d like to move into something more rewarding and fulfilling. They admit to a number of factors that prevent them from doing so – a third of people said that a potential drop in salary going into a new car
Many people take this idea lightly. I often hear people say that in-person meetings are a waste of time and money. While it is true that you can save money by having conference calls and video conferences, the in-person meeting still has a place in business.
Whenever people question the value of a face-to-face meeting I tell them the story of a young hotel manager from Northern New Jersey. This young man was wide-eyed and aggressive. He was tasked with marketing a new hotel that was opening in an industrial area. The young manager spent a significant amount of time researching the market and putting together a marketing plan. He believed that he had thought of every detail.
When the time came to share this plan with the Senior Vice President (SVP) of Marketing in his company, the manager made a compelling case. He cited his facts and figures. He referenced the market segmentation study he had completed. He articulated a simple yet effective plan for his new hotel. Or so he thought…
After the presentation, the SVP berated the young manager and told him that the plan would never work. She said it was too simplistic. She said that she would come up with a better plan and present it to the hotel’s owner.
The SVP of Marketing had always felt threatened by the young manager. She did not want the owner to see the true talent this manager possessed. She also wanted to make sure the owner did not establish a direct relationship with this manager. The SVP feared that the owner would see the young man’s marketing talent and replace her with him.
The manager was furious with this situation. He felt strongly that his plan was solid. He knew in his heart that it would work. He could not stand by and watch as his ideas were summarily dismissed. The manager knew that he would need to speak with the owner directly to make certain that his ideas were given a fair review. The manager felt that it was his job to do what he thought was best for his business. He also felt that this was a meeting that needed to take place in-person. The owner needed to see the passion the manager had for his hotel.
The manager drove eight hours to the owner’s office for their appointment. He made a compelling presentation. At the end of the meeting the owner thanked the young man for his ideas and his passion for the business. The manager left the meeting and felt good as he drove eight hours back to his hotel.
About one week later the manager received some interesting news. The owner met with the SV
Maximize Your Online Advertising Dollars (part 1)How much do you spend advertising your online business? How much money are you making from your online business? The two are directly related. The adage, "You have to spend money to make money..." is an undeniable truth. You can't very well sell products if people don't know about them, and the way to tell people about what you've got, is to advertise. ADVERTISING
Whenever people question the value of a face-to-face meeting I tell them the story of a young hotel manager from Northern New Jersey. This young man was wide-eyed and aggressive. He was tasked with marketing a new hotel that was opening in an industrial area. The young manager spent a significant amount of time researching the market and putting together a marketing plan. He believed that he had thought of every detail.
When the time came to share this plan with the Senior Vice President (SVP) of Marketing in his company, the manager made a compelling case. He cited his facts and figures. He referenced the market segmentation study he had completed. He articulated a simple yet effective plan for his new hotel. Or so he thought…
After the presentation, the SVP berated the young manager and told him that the plan would never work. She said it was too simplistic. She said that she would come up with a better plan and present it to the hotel’s owner.
The SVP of Marketing had always felt threatened by the young manager. She did not want the owner to see the true talent this manager possessed. She also wanted to make sure the owner did not establish a direct relationship with this manager. The SVP feared that the owner would see the young man’s marketing talent and replace her with him.
The manager was furious with this situation. He felt strongly that his plan was solid. He knew in his heart that it would work. He could not stand by and watch as his ideas were summarily dismissed. The manager knew that he would need to speak with the owner directly to make certain that his ideas were given a fair review. The manager felt that it was his job to do what he thought was best for his business. He also felt that this was a meeting that needed to take place in-person. The owner needed to see the passion the manager had for his hotel.
The manager drove eight hours to the owner’s office for their appointment. He made a compelling presentation. At the end of the meeting the owner thanked the young man for his ideas and his passion for the business. The manager left the meeting and felt good as he drove eight hours back to his hotel.
About one week later the manager received some interesting news. The owner met with the S
For good reason, practically every endeavor in life is rated. I've seen ratings on who or what's #1 in business, industry, NFL, NBA, MLB, person of the century, athlete of the century, technology, restaurants, university, neighborhoods, travel destination, best looking, best movie, best book, etc. It doesn't stop. In fact, there are multiple ratings for the same #1 spot because of varying value systems. Of course, each of us has our independent rating to see if it's in agreement
After the presentation, the SVP berated the young manager and told him that the plan would never work. She said it was too simplistic. She said that she would come up with a better plan and present it to the hotel’s owner.
The SVP of Marketing had always felt threatened by the young manager. She did not want the owner to see the true talent this manager possessed. She also wanted to make sure the owner did not establish a direct relationship with this manager. The SVP feared that the owner would see the young man’s marketing talent and replace her with him.
The manager was furious with this situation. He felt strongly that his plan was solid. He knew in his heart that it would work. He could not stand by and watch as his ideas were summarily dismissed. The manager knew that he would need to speak with the owner directly to make certain that his ideas were given a fair review. The manager felt that it was his job to do what he thought was best for his business. He also felt that this was a meeting that needed to take place in-person. The owner needed to see the passion the manager had for his hotel.
The manager drove eight hours to the owner’s office for their appointment. He made a compelling presentation. At the end of the meeting the owner thanked the young man for his ideas and his passion for the business. The manager left the meeting and felt good as he drove eight hours back to his hotel.
About one week later the manager received some interesting news. The owner met with the S
Whenever I write these columns, I share a common predicament with those who create content for digital signs: How do I communicate my message to a mixed audience, some of whom have a detailed knowledge about my subject and others who at best have a passing familiarity?I'll do my best in this column to serve up some information that old hands and newcomers alike can take away that I hope will make the next few moments of your time well spent.If you're brand new to di
The manager was furious with this situation. He felt strongly that his plan was solid. He knew in his heart that it would work. He could not stand by and watch as his ideas were summarily dismissed. The manager knew that he would need to speak with the owner directly to make certain that his ideas were given a fair review. The manager felt that it was his job to do what he thought was best for his business. He also felt that this was a meeting that needed to take place in-person. The owner needed to see the passion the manager had for his hotel.
The manager drove eight hours to the owner’s office for their appointment. He made a compelling presentation. At the end of the meeting the owner thanked the young man for his ideas and his passion for the business. The manager left the meeting and felt good as he drove eight hours back to his hotel.
About one week later the manager received some interesting news. The owner met with the S
The absolute key to writing copy is that it must help you make a connection with your customers. If you are not connecting with your customers and potential customers, your copy writing will not work. You must show, through your copywriting that you understand your customer’s needs and that you can help solve their problems.Whenever you create a marketing message, it should always be written as if you’re speaking to your customer. It should also be customer centered. Write
The manager drove eight hours to the owner’s office for their appointment. He made a compelling presentation. At the end of the meeting the owner thanked the young man for his ideas and his passion for the business. The manager left the meeting and felt good as he drove eight hours back to his hotel.
About one week later the manager received some interesting news. The owner met with the SVP of Marketing (after he met with the manager). It seems that she presented the manager’s plan as her own – down to the last detail. The owner immediately saw what had happened and fired the SVP of Marketing.
In the end, it was not the fact that the SVP of Marketing adopted her subordinates work as her own that prompted the owner to fire her. It was the fact that the manager was passionate about his business and the SVP of Marketing was beating that passion out of him.
Had the manager just met with the owner over the phone, the meeting would have not had the same impact.
Two years later when the hotel manager was promoted the owner used that meeting as an example of his passion and dedication to the firm.
There is no substitute for an in-person meeting to give the other party a sense of your personal brand.
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