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Member You - 3 Tips for Introducing Yourself and Your Business
It is quite common for managers to have anxieties affecting their hiring decisions. If you want to quickly earn the interest and trust of every hiring manager you interview with, you must soften his or her fears. Best of all, you’ll increase the number of job offers once you learn to become sensitive to these fears and lead the manager to the conclusion that you are the best candidate for the job.1. Fear of new hire remorseYou’ve probably felt buyer’s remorse bef
2. Make sure you can describe what you do in the language of your listener. Recently I was on a call with a solo-entrepreneur who had a fascinating niche consulting service. U
Finding The Right FranchiseWhether it’s hamburgers, pizza, telecom, coffee, Internet, muffler parts, or seniors’ services, there are Franchise opportunities available to evaluate. There are great Franchise systems, good Franchise systems, and bad Franchise systems. The challenge is to ask the right questions to find the right system that will fit your goals and dreams. The key is to ask the questions – and listen closely to the responses. Only then can you determine if
1. Develop a killer “elevator speech”. You may have heard this phrase before; it’s a standard response of one or two sentences that quickly summarizes the essence of your business or service, identifies your target audience, and the benefits customers might expect. Let’s say for example you train real estate agents to successfully get new clients and property listings. You might say something like “I teach residential real estate agents to increase their new client base and property listings by 20% within 30 days.” Or if you were a life-coach specializing in balancing work and home life you might say “I teach busy professionals how to balance work and home life to make them 10% more productive on the job and 100% happier at home.” There are several important factors in your elevator speech.
First you need to be able to describe what you do in a few words, not an entire paragraph. Second you need to communicate exactly who your target market is. In the first example we targeted residential real estate agents, ruling out commercial agents. Third you need to deal with what I call the “so what” factor. The so what factor highlights the impact of your services. In the case of the real estate agent listings increased 20% within 30 days. Make sure that your elevator speech is quick, informative, and definitely has a “so what” factor.
2. Make sure you can describe what you do in the language of your listener. Recently I was on a call with a solo-entrepreneur who had a fascinating niche consulting service. Un
Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away. Getting it right can determine whether your phone is ringing off the hook or you are twiddling your thumbs hoping someone will call.Just by changing a word or two or combining a couple of phrases, you can increase your response rate dramatically. Book publishers know that a book's ti
First you need to be able to describe what you do in a few words, not an entire paragraph. Second you need to communicate exactly who your target market is. In the first example we targeted residential real estate agents, ruling out commercial agents. Third you need to deal with what I call the “so what” factor. The so what factor highlights the impact of your services. In the case of the real estate agent listings increased 20% within 30 days. Make sure that your elevator speech is quick, informative, and definitely has a “so what” factor.
2. Make sure you can describe what you do in the language of your listener. Recently I was on a call with a solo-entrepreneur who had a fascinating niche consulting service. U
No one really knows how many television stations there are in China. Best estimates put the number at 5,000. Yet, just over ten years ago there were no more than 40. The number of newspapers has increased from around 200 to more than 2,500, radio stations have blossomed from a 100 to 1,200 and TV and radio penetration is now over 85 percent.In just, 10 years, the media in has exploded. But it is still heavily regulated and owned and controlled by the state run Communist
First you need to be able to describe what you do in a few words, not an entire paragraph. Second you need to communicate exactly who your target market is. In the first example we targeted residential real estate agents, ruling out commercial agents. Third you need to deal with what I call the “so what” factor. The so what factor highlights the impact of your services. In the case of the real estate agent listings increased 20% within 30 days. Make sure that your elevator speech is quick, informative, and definitely has a “so what” factor.
2. Make sure you can describe what you do in the language of your listener. Recently I was on a call with a solo-entrepreneur who had a fascinating niche consulting service. U
Are you frustrated with your employees and wonder what you can do to improve their efficiency and reduce your stress? Would you like to be more successful as a boss, manager, etc.?Are you an employee and you want to enjoy working with your superiors, reduce your stress, and be more effective? If you answered yes to any of the above, then read on and learn some important insights and solutions to assist you to reach your goal.As a Marriage, Family Therapist for 2
2. Make sure you can describe what you do in the language of your listener. Recently I was on a call with a solo-entrepreneur who had a fascinating niche consulting service. U
Behold! He with the light cometh!He shall light thy darkest night, illuminate thy muddled confusion, and he shall uncover all that hides from thou. He who holds the knowledge of the ancients comes quickly to you. Be not afraid, for he brings hope. Tremble not, for he will calm you. You shall see as a blind man cured. Riding close behind comes with him the mysteries of wealth, knowledge, and power.OK, so do I have your attention? I called you to read the ad and ta
2. Make sure you can describe what you do in the language of your listener. Recently I was on a call with a solo-entrepreneur who had a fascinating niche consulting service. Unfortunately when asked what services her business provided her answer was so full of politically correct words and generally vague statements that I actually have no idea what she said. When asked a second time she spouted another sentence full of fluff and puff and I was just as confused as before. I had no idea what her services actually were, who her target client was, and what the benefit of her services might be. She went on to develop a quick sentence that described “in laymen’s terms” what her business was all about, who would want to hire her, and what benefit they could expect to their business. Once she got rid of the fluff and puff, stopped using jargon only used by those in her field, and started using words that her potential customers would use to describe their needs, she was off and running.
It’s so tempting to use words that you think sound impressive, but your target client won’t be impressed if they can’t understand what you’re saying. Make certain that you’re using the language your customer would use in order to better communicate your business and services.
3.Remember to listen, listen, respond. An important aspect of interviewing communications is the ability to really listen to what’s being said, to listen to what’s being communicated without being said, and only then respond. All too often people do not really listen at all, or listen to just part of the m
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