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Member You - How NOT to be a Networking Numskull
In the previous topic I suggested that six to eight appointments is likely enough for a week. This is true if you are meeting your clients face-to-face. Sometimes this is not possible and your meetings may be scheduled over the phone. I still like face-to-face meetings but if my client is in another city across the continent, then I am willing to work by telephone. When you schedule your meetings, you should look at only six face-to-face as the maximum and use telecommunications for the others. Phone calls definitely take a lot less time out of your day.The first time you meet with a potential customer, it should be face-to-face (if they are within a reasonable distance). This t
Phase 3: I know the other person
This is when someone asks you about another person and you can say “Yes, I know him/her.” And, you can tell a little about their background and expertise. But, you wouldn’t put your reputation on the line for this person.
Phase 4: I recommend this person highly
This is when you can honestly recommend this person to another and put your reputation on the line. This is when you are selling this person to another because you have taken the time to really know th
In Parts 1 and 2 of Avoiding the common mistakes when starting up in the Nursery World we looked the importance of market research and sorting out your finances by using experts like accountants, financial advisors and nursery insurance brokers. We also looked at nursery business plans and importance of knowing your customers.In this final article we will provide you with some top tips to make sure the opening and long term prospects for your new nursery go to plan:Rules and regulations – with nurseries being regulated by OFSTED and with any breach of rules likely to be frowned upon by them and your potential customers make sure you know your stuff in relation to child ra
If they go, they introduce themselves and hand out their business cards and collect cards from others. Most of these cards are soon lost or tossed, by both parties!
Everyone knows they should network, but have you? Between making your goals for the company, family and other important things in your life there just doesn’t seem to be any time left for networking. I hear this statement from people every day.
Would you make networking a hire priority if it meant an additional $700,000 in income?
It has been shown that by not maintaining and building your network you will be leaving a significant amount of money on the table. More than 80% of all jobs come from networking.
Statistics show that the average person will have twelve or more jobs in their career with an average three year tenure in each. In addition, establishing a network when you are in transition typically takes at least 4-6 months. If you make an average of $100,000 a year and have to re-build your network for each new opportunity, you will be walking away from 48-72 months of income. That adds up to as much as $700,000 of lost income, not including the potential investment income that could have been yielded.
Instead, let’s build a Career Networking Strategy to maximize the benefits for all.
Phase 1: the Introduction or Contact
What most people do not understand is that this is NOT networking, these are introductions or contacts. They are no more valuable than that person you met for the first time at the company Christmas party.
Phase 2: Get to Know the other person
So, what to do? Take the first, real networking step and start contacting those people who gave you their business cards. You know, the ones you don’t remember! Set up a coffee or lunch meeting and start to “get to know” one another, the first step in networking.
Once you get to know this person you can make a judgment if you should get to know them better. If you decide it would be mutually beneficial to go forward, then start building a relationship. Relationships are what make networking a valuable and rewarding process. We do business with those we have relationships with!
Phase 3: I know the other person
This is when someone asks you about another person and you can say “Yes, I know him/her.” And, you can tell a little about their background and expertise. But, you wouldn’t put your reputation on the line for this person.
Phase 4: I recommend this person highly
This is when you can honestly recommend this person to another and put your reputation on the line. This is when you are selling this person to another because you have taken the time to really know the
Most of the organizations spend colossal amount on getting business. Specialist marketers, professional spokesperson, excessive campaigning are just few of the ingredients deployed to earn those difficult clients. However what is ignored in the present stiff times of competition is the effort required to sustain them over a period of time.Marketing departments more than tend to underrate the importance of holding on to the existing client base. What is not understood here is the fact that service providers are many, products are endless – it is the quality of product and the manner of providing the same that makes the difference.Perhaps this is a reason behind the presenc
Would you make networking a hire priority if it meant an additional $700,000 in income?
It has been shown that by not maintaining and building your network you will be leaving a significant amount of money on the table. More than 80% of all jobs come from networking.
Statistics show that the average person will have twelve or more jobs in their career with an average three year tenure in each. In addition, establishing a network when you are in transition typically takes at least 4-6 months. If you make an average of $100,000 a year and have to re-build your network for each new opportunity, you will be walking away from 48-72 months of income. That adds up to as much as $700,000 of lost income, not including the potential investment income that could have been yielded.
Instead, let’s build a Career Networking Strategy to maximize the benefits for all.
Phase 1: the Introduction or Contact
What most people do not understand is that this is NOT networking, these are introductions or contacts. They are no more valuable than that person you met for the first time at the company Christmas party.
Phase 2: Get to Know the other person
So, what to do? Take the first, real networking step and start contacting those people who gave you their business cards. You know, the ones you don’t remember! Set up a coffee or lunch meeting and start to “get to know” one another, the first step in networking.
Once you get to know this person you can make a judgment if you should get to know them better. If you decide it would be mutually beneficial to go forward, then start building a relationship. Relationships are what make networking a valuable and rewarding process. We do business with those we have relationships with!
Phase 3: I know the other person
This is when someone asks you about another person and you can say “Yes, I know him/her.” And, you can tell a little about their background and expertise. But, you wouldn’t put your reputation on the line for this person.
Phase 4: I recommend this person highly
This is when you can honestly recommend this person to another and put your reputation on the line. This is when you are selling this person to another because you have taken the time to really know th
In marketing communications, it is almost always better to write in simple English than in what some people perceive to be ‘grander’ or ‘more sophisticated’ language. This short article illustrates what can happen, using a real example.Here we have a simple sentence in English: “ Inspired by her visit to London, Mary redecorated her house.”The subject of the sentence (Mary) is followed at once by a concrete verb in active voice (redecorated), followed by the object (her house). The phrase describing the subject is placed as close to it as possible: it is also logical that this comes right at the beginning, since the inspiration clearly came before the redecorating.<
Instead, let’s build a Career Networking Strategy to maximize the benefits for all.
Phase 1: the Introduction or Contact
What most people do not understand is that this is NOT networking, these are introductions or contacts. They are no more valuable than that person you met for the first time at the company Christmas party.
Phase 2: Get to Know the other person
So, what to do? Take the first, real networking step and start contacting those people who gave you their business cards. You know, the ones you don’t remember! Set up a coffee or lunch meeting and start to “get to know” one another, the first step in networking.
Once you get to know this person you can make a judgment if you should get to know them better. If you decide it would be mutually beneficial to go forward, then start building a relationship. Relationships are what make networking a valuable and rewarding process. We do business with those we have relationships with!
Phase 3: I know the other person
This is when someone asks you about another person and you can say “Yes, I know him/her.” And, you can tell a little about their background and expertise. But, you wouldn’t put your reputation on the line for this person.
Phase 4: I recommend this person highly
This is when you can honestly recommend this person to another and put your reputation on the line. This is when you are selling this person to another because you have taken the time to really know th
Market Plan is Not a Complex Thing to Understand:Before we start thinking about the essentials of a good marketing plan, let’s remove the misconception from our brains that a marketing plan is a very complex thing to understand. You don’t have to read a lot of thick books to know about the essentials of a good marketing plan. There are literally millions of small business owners who have never read a marketing book in their lives and still run their businesses successfully. The secret of marketing for these business owners all over the world is that they are very clear about their goals and they know how to achieve them.Understand the Situation:The basics of a good
Phase 2: Get to Know the other person
So, what to do? Take the first, real networking step and start contacting those people who gave you their business cards. You know, the ones you don’t remember! Set up a coffee or lunch meeting and start to “get to know” one another, the first step in networking.
Once you get to know this person you can make a judgment if you should get to know them better. If you decide it would be mutually beneficial to go forward, then start building a relationship. Relationships are what make networking a valuable and rewarding process. We do business with those we have relationships with!
Phase 3: I know the other person
This is when someone asks you about another person and you can say “Yes, I know him/her.” And, you can tell a little about their background and expertise. But, you wouldn’t put your reputation on the line for this person.
Phase 4: I recommend this person highly
This is when you can honestly recommend this person to another and put your reputation on the line. This is when you are selling this person to another because you have taken the time to really know th
Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so common practice, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out.How do your clients feel about your business card? Put yourself in their shoes.Is it valuable to them?Does it solve a problem?Take advantage of the extra real estate on the other sideMost business owners don't utilize the backside of their business cards. It's prime space to include important facts, offers, and information that help sell your company to the holder. Including valuable offers on your bu
Phase 3: I know the other person
This is when someone asks you about another person and you can say “Yes, I know him/her.” And, you can tell a little about their background and expertise. But, you wouldn’t put your reputation on the line for this person.
Phase 4: I recommend this person highly
This is when you can honestly recommend this person to another and put your reputation on the line. This is when you are selling this person to another because you have taken the time to really know them, and they you. Now you are both comfortable in providing the most powerful referral, a personal one.
The more people you get to Phases 2 - 4 then the more powerful your network will become!
And don’t forget a couple of other simple rules when networking. First, always ask how you might be able to help the other person. If you give, then you will receive. And, surprise, it is not as hard or time consuming as you may think.
Second, create interest in yourself when you first meet someone. How? Start by having a very short statement or ‘hook’ phrase that creates interest for the listener. You know, the answer to the question ‘what do you do’? Why? You only have 10-15 seconds to capture their interest.
For example, a Vice President of Engineering could just say “I am a Vice President of Engineering”. This is possibly impressive to some but amongst a group of executives, ho-hum, not at all interesting. But a friend of mine who is VP Engineering says, “I am a de-engineering expert”. Instantly he gets the question “what is that”? Now a conversation ensues and the other party will more likely remember this person over most they have met.
Since most people can not come up with a ‘hook’ phrase, try creating a ‘value’ phrase. Determine what it is you really do, what value you bring to a given situation or problem.
Instead of that standard ‘title’ statement, use a statement about the value you bring to an organization or group. For example, “I establish engineering processes that are more efficient, easier to implement, and bring more profit to an organization”.
Isn’t that better? Someone said, “It is not who you know, but who remembers YOU”.
What is an “elevator” speech? I used to think it was something you said while riding an elevator. It is really an expanded ‘value statement’!
Even if you think you never need or want to meet an engineering executive, you would still remember this person over most you meet.
If you want to establish business alliances and personal alliances…,
Get past introductions and start building relationships. You don’t have a network until you have relationships. Shaking hands at an event does not mean you have built a network. Take time to build relationships that will add meaning to both your personal and professional life. Do not wait until it’s too late or you could be walking aw
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