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Member You - Killing Objections With Sidewinder Precision
8 Steps to Achieve Business Success in 2007
There is a saying that goes something like:"If you want to keep getting what you are getting, keep doing what you are doing?This means you don't make any changes to your business model and therefore can expect the same results as the previous year.If you want to improve your business you need to set doable goals.Here are 8 steps how to achieve your business goals in 2007.1. Write down all the goals you wish to achieve for your business in 2007. Don't bother to evaluate them at this stage. This should take less than ten minutes.2. Number these goals in order of priority, with the most important ones appearing first.3. Under each of your goals list t
en, your mood There is a saying that goes something like:"If you want to keep getting what you are getting, keep doing what you are doing?This means you don't make any changes to your business model and therefore can expect the same results as the previous year.If you want to improve your business you need to set doable goals.Here are 8 steps how to achieve your business goals in 2007.1. Write down all the goals you wish to achieve for your business in 2007. Don't bother to evaluate them at this stage. This should take less than ten minutes.2. Number these goals in order of priority, with the most important ones appearing first.3. Under each of your goals list t
Your Full Value: Do Your Customers Know It?
Do your customers (and potential customers) know the full value you bring to the table? Before you automatically answer, “Of course, they do!”, consider this: I was at a nail appointment recently and my nail technician mentioned that she had just put her father’s house on the market through a local REALTOR and had received an offer within 2 days. She was probably going to accept the offer, since it was very close to asking price. However, she then made the following comment: “In fact, we’re going to go back to our REALTOR and ask her to reduce her commission because it sold so fast, and she doesn’t have to do any more advertising OR MUCH WORK on it, so we think she should reduce her commission.” Yikes! Being a former REALTOR myself, I know that the
It's one of those days. You make a passionate speech. Then, your mood iDo your customers (and potential customers) know the full value you bring to the table? Before you automatically answer, “Of course, they do!”, consider this: I was at a nail appointment recently and my nail technician mentioned that she had just put her father’s house on the market through a local REALTOR and had received an offer within 2 days. She was probably going to accept the offer, since it was very close to asking price. However, she then made the following comment: “In fact, we’re going to go back to our REALTOR and ask her to reduce her commission because it sold so fast, and she doesn’t have to do any more advertising OR MUCH WORK on it, so we think she should reduce her commission.” Yikes! Being a former REALTOR myself, I know that the
Is Your Employee Newsletter Management Propaganda?
It should not be. If it is an effective newsletter, it will serve the needs of readers (employees) as much as it serves the needs of the publisher (management).Let me explain how to ensure it serves employees as well as management, by reviewing four key points I make in A Manager’s Guide to Newsletters: Communicating for Results.Objectives and reader responses:First, state your objectives in terms of reader responses. This forces you to focus on your readers, and what they're likely or not likely to do. Nothing brings objectives down to earth more quickly than the reality of implementation.Now you may have self-serving objectives, such as increasing employee productivity, which is fine. But, once you state that objective in terms of rea
ose days. You make a passionate speech. Then, your mood It should not be. If it is an effective newsletter, it will serve the needs of readers (employees) as much as it serves the needs of the publisher (management).Let me explain how to ensure it serves employees as well as management, by reviewing four key points I make in A Manager’s Guide to Newsletters: Communicating for Results.Objectives and reader responses:First, state your objectives in terms of reader responses. This forces you to focus on your readers, and what they're likely or not likely to do. Nothing brings objectives down to earth more quickly than the reality of implementation.Now you may have self-serving objectives, such as increasing employee productivity, which is fine. But, once you state that objective in terms of rea
Secret Shopper Companies
With the increase in the number of applicants for Secret Shopping Jobs, numerous Companies have come up to provide employment opportunities and resources to Secret Shoppers. These Companies provide information and assistance to people who want to enter or are already a part of the industry, and many of them have extended their service internationally.Service Intelligence, Inc. (www.serviceintelligence.com) is one of the largest Secret Shopper Companies and forerunners of retail industry related to customer care evaluation. It has offices in the United States, Canada and partners around the world. The company’s website features self-assigning of choice shops and submission of reports online.ServiceCheck (Servicecheck.com) offers Secret shopping servic
make a passionate speech. Then, your mood With the increase in the number of applicants for Secret Shopping Jobs, numerous Companies have come up to provide employment opportunities and resources to Secret Shoppers. These Companies provide information and assistance to people who want to enter or are already a part of the industry, and many of them have extended their service internationally.Service Intelligence, Inc. (www.serviceintelligence.com) is one of the largest Secret Shopper Companies and forerunners of retail industry related to customer care evaluation. It has offices in the United States, Canada and partners around the world. The company’s website features self-assigning of choice shops and submission of reports online.ServiceCheck (Servicecheck.com) offers Secret shopping servic
Marketing, Marketing, Marketing
On my mind and the minds of a lot of my clients recently is marketing. Whether you run a small business, are self-employed, work for someone else or are on the job hunt, MARKETING IS KEY.Ultimately, your ability to thrive, to survive no matter what the circumstances, to succeed where others fail, to make bold changes in your life will be in great part due to your ability to market YOU.If you are in the job market, you are marketing yourself, what you can do for a prospective employer and how you fit into their organization.If you are employed and you have career development goals, you better be engaging in effective marketing activities to build your personal brand and expand your network.If you are self-employed, your first product is
ate speech. Then, your mood On my mind and the minds of a lot of my clients recently is marketing. Whether you run a small business, are self-employed, work for someone else or are on the job hunt, MARKETING IS KEY.Ultimately, your ability to thrive, to survive no matter what the circumstances, to succeed where others fail, to make bold changes in your life will be in great part due to your ability to market YOU.If you are in the job market, you are marketing yourself, what you can do for a prospective employer and how you fit into their organization.If you are employed and you have career development goals, you better be engaging in effective marketing activities to build your personal brand and expand your network.If you are self-employed, your first product is
New Ventures on a Shoestring
If you do not have any money and want to start a new venture, do you give up and wait or do you find a way to get it done? If you take the conservative route your answer will be I will wait until I have enough cash to get the idea going. But how long are you willing to wait? How long will the opportunity last? Small questions that deserve long answers. You need to look at the problem from many angles. First Analyze the opportunity. Do not just rely on your passion (although passion is important). Do some research and find out if there is a market and if money can be made from it. Survey potential customers to see if they would buy the product or service and how much they would pay for it. Second Do some more analysis by l
en, your mood is dashed as they lob vile contradiction and venomous ret
If you do not have any money and want to start a new venture, do you give up and wait or do you find a way to get it done? If you take the conservative route your answer will be I will wait until I have enough cash to get the idea going. But how long are you willing to wait? How long will the opportunity last? Small questions that deserve long answers. You need to look at the problem from many angles. First Analyze the opportunity. Do not just rely on your passion (although passion is important). Do some research and find out if there is a market and if money can be made from it. Survey potential customers to see if they would buy the product or service and how much they would pay for it. Second Do some more analysis by l
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