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Member You - How to Overcome the Top Ten Negotiating Tactics
What Your Customers Want
Your customers don't know what they want. And to assume otherwise is folly. When you begin relying totally on customers to be your product development department, you are asking for serious trouble.I am not saying that you should discount customer input. However, asking customers what they want is a marketing question and requires experienced marketers to answer.Marketers have the objectivity to look at the marketplace, see through the consumer's self-deception and discern the answer to a tough question that requires some serious analysis.It is behavior that you need to be learning about from your consumers. Ask them questions that will get to the heart of how they use your products and services. This is where their experience is crucial.Let's take an example to illustrate the difference between a "what do you want" and "what do you do" question. Krispy Kreme, the world's best donut-maker, did some customer research in the 1980s to learn more about the customer experience.They didn't ask, "what do you want in a donut?" They asked questions like, "what do you like about Krispy Kreme?" and "when do you bu
h a future employer. Most of the time, whYour customers don't know what they want. And to assume otherwise is folly. When you begin relying totally on customers to be your product development department, you are asking for serious trouble.I am not saying that you should discount customer input. However, asking customers what they want is a marketing question and requires experienced marketers to answer.Marketers have the objectivity to look at the marketplace, see through the consumer's self-deception and discern the answer to a tough question that requires some serious analysis.It is behavior that you need to be learning about from your consumers. Ask them questions that will get to the heart of how they use your products and services. This is where their experience is crucial.Let's take an example to illustrate the difference between a "what do you want" and "what do you do" question. Krispy Kreme, the world's best donut-maker, did some customer research in the 1980s to learn more about the customer experience.They didn't ask, "what do you want in a donut?" They asked questions like, "what do you like about Krispy Kreme?" and "when do you bu
New Year Resolutions For Your Career
New Years resolutions are a popular way to plan for the upcoming year and to make improvements in our lives.Whether or not we actually follow through on them is another story of course.Here are several New Years Resolutions for your career that should ensure you get the year started on the right track.Dust off your resume. I always suggest keeping your resume up to date in case you need to make quick use of it by applying for a job that suddenly arises that you are interested in. Ideally you want to have an updated resume ready to go that simply requires tweaking for the specific job rather than having to do a complete rewrite and still meet the job application deadline.Think of one skill that you’d like to improve in the New Year and figure out your plan to achieve it.Perhaps you want to improve your presentation skills by taking a presentation skills training course. Maybe you want to improve your networking skills and meet new people who can positively influence your career. You might want to learn a second language for personal or business reasons. Think of a skill that you’d li
Everyone uses negotiation tactics to get what they want, whether they’re haggling over the price of an item in a garage sale or discussing potential salary with a future employer. Most of the time, wheNew Years resolutions are a popular way to plan for the upcoming year and to make improvements in our lives.Whether or not we actually follow through on them is another story of course.Here are several New Years Resolutions for your career that should ensure you get the year started on the right track.Dust off your resume. I always suggest keeping your resume up to date in case you need to make quick use of it by applying for a job that suddenly arises that you are interested in. Ideally you want to have an updated resume ready to go that simply requires tweaking for the specific job rather than having to do a complete rewrite and still meet the job application deadline.Think of one skill that you’d like to improve in the New Year and figure out your plan to achieve it.Perhaps you want to improve your presentation skills by taking a presentation skills training course. Maybe you want to improve your networking skills and meet new people who can positively influence your career. You might want to learn a second language for personal or business reasons. Think of a skill that you’d li
Asset Protection in the USA
When we surf through the web we see many entities selling American corporations and other structures that they consider to be called asset protection strategies. These run the gamut of corporations in the states of Wyoming, Delaware or Nevada, trusts of various types and other structures all based in the USA.What is wrong here is that nothing in the USA can protect you from an over zealous judge who feels your assets should be forfeited to satisfy some sort of debt or perceived debt. You are subject to the mercy of some Judge. Now if the Judge over steps his bounds you are faced with paying massive legal bills to correct the situation in the appeals court. Ask some of these law firms that do these asset protection structures what their rate per hour is going to be to try and recover your assets on appeal. Figure on rates starting at $325.00 and going up to $650.00 for a partner in a top drawer law firm in the USA. Ouch. Litigation in the USA is too prevalent and expensive to allow one to comfortably use this jurisdiction for preservation of assets. The legal expenses of defending the asset protection structure can wipe out the ass
what they want, whether they’re haggling over the price of an item in a garage sale or discussing potential salary with a future employer. Most of the time, whWhen we surf through the web we see many entities selling American corporations and other structures that they consider to be called asset protection strategies. These run the gamut of corporations in the states of Wyoming, Delaware or Nevada, trusts of various types and other structures all based in the USA.What is wrong here is that nothing in the USA can protect you from an over zealous judge who feels your assets should be forfeited to satisfy some sort of debt or perceived debt. You are subject to the mercy of some Judge. Now if the Judge over steps his bounds you are faced with paying massive legal bills to correct the situation in the appeals court. Ask some of these law firms that do these asset protection structures what their rate per hour is going to be to try and recover your assets on appeal. Figure on rates starting at $325.00 and going up to $650.00 for a partner in a top drawer law firm in the USA. Ouch. Litigation in the USA is too prevalent and expensive to allow one to comfortably use this jurisdiction for preservation of assets. The legal expenses of defending the asset protection structure can wipe out the ass
Initial Training Clauses in Franchising Agreements
Nearly all franchising companies require initial training to teach the new franchises how to run their franchised outlets. Some of the modern-day franchise companies have extensive training in teach people every single aspect to the business and some of these companies are not very simple and therefore neither is the training.In our franchising company we had a simple concept, which was easy to train. Each franchise or is required to disclose in the disclosure documents and franchise agreement the amount of training which will be given in required to pass. This allows the franchise buyer a chance to understand what all is involved with the time commitment for the training program. Below is a clause in our franchise agreements, which will help you better understand this concept;3.6 Training3.6.1 Initial TrainingA forty (40) hour initial training course is provided with the Franchised Business. Franchisee will be allowed to have up to three people including themselves take this course. This initial training course is required and anyone who will be operating Franchisee’s initial car wash truck/unit unsupervi
gling over the price of an item in a garage sale or discussing potential salary with a future employer. Most of the time, whNearly all franchising companies require initial training to teach the new franchises how to run their franchised outlets. Some of the modern-day franchise companies have extensive training in teach people every single aspect to the business and some of these companies are not very simple and therefore neither is the training.In our franchising company we had a simple concept, which was easy to train. Each franchise or is required to disclose in the disclosure documents and franchise agreement the amount of training which will be given in required to pass. This allows the franchise buyer a chance to understand what all is involved with the time commitment for the training program. Below is a clause in our franchise agreements, which will help you better understand this concept;3.6 Training3.6.1 Initial TrainingA forty (40) hour initial training course is provided with the Franchised Business. Franchisee will be allowed to have up to three people including themselves take this course. This initial training course is required and anyone who will be operating Franchisee’s initial car wash truck/unit unsupervi
I Was A Victim Of Intellectual Properties Theft
Don’t you hate it when you share an absolutely brilliant idea with your colleague and she runs to your boss and presented your idea as hers? It’s totally dishonorable, absolutely despicable and utterly disgusting when such scumbags are bathed in the light of your glory while you languish in the back-waters of obscurity. That idea of yours is an intellectual property. Don’t assume that only books, music, lyrics and the likes are intellectual property. Your concepts, your ideas, your sketches, drafts, charts and tables are YOUR intellectual properties which you should protect.Trust me, us folks in the creative industry has lots of horror stories on intellectual property theft to tell. My latest peeve is with this guy from some mid-eastern bloc country who stole my articles, "How Much to Pay your Advertising Agency?" and "Does Pay by Performance works with a Marketing Agency?" and placed them in his blog. I was totally unaware until the editor at ezinearticles alerted me that my account with the renowned 2-million traffic website was suspended. She graciously directed me to view that scumbag’s blog. Ezinearticle’s policy requires tha
e sale or discussing potential salary with a future employer. Most of the time, whDon’t you hate it when you share an absolutely brilliant idea with your colleague and she runs to your boss and presented your idea as hers? It’s totally dishonorable, absolutely despicable and utterly disgusting when such scumbags are bathed in the light of your glory while you languish in the back-waters of obscurity. That idea of yours is an intellectual property. Don’t assume that only books, music, lyrics and the likes are intellectual property. Your concepts, your ideas, your sketches, drafts, charts and tables are YOUR intellectual properties which you should protect.Trust me, us folks in the creative industry has lots of horror stories on intellectual property theft to tell. My latest peeve is with this guy from some mid-eastern bloc country who stole my articles, "How Much to Pay your Advertising Agency?" and "Does Pay by Performance works with a Marketing Agency?" and placed them in his blog. I was totally unaware until the editor at ezinearticles alerted me that my account with the renowned 2-million traffic website was suspended. She graciously directed me to view that scumbag’s blog. Ezinearticle’s policy requires tha
You, Your Family & The Company You Might Buy
In order to assist you in choosing a business that suits your character traits and your current lifestyle I have created a very simple questionnaire. If you expect family involvement in the business then the questionnaire applies to each and every member of your family that you expect to be an integral part of and involved in the business.Some of the questions may seem to be very obvious, patronizing or even foolish, but you would be surprised at how many people have not considered each and every item. You may find it difficult to answer yes or no to a question, but it is important that you give it your best try. It is also important that you are honest with yourself and remember that there are no right or wrong answers.If you desire to make the best use of the questionnaire, I recommend that you and each member of your family answer the questions now (if you wait until you have identified a potential business it is much harder to answer the questions impartially and honestly).Once you have identified a business that is a potential acquisition, compare the character traits and lifestyle that you will need and must ha
h a future employer. Most of the time, when you enter a negotiating situation you can expect the other party to use certain maneuvers to tip the scales in their favor. For example, you can expect a potential
In order to assist you in choosing a business that suits your character traits and your current lifestyle I have created a very simple questionnaire. If you expect family involvement in the business then the questionnaire applies to each and every member of your family that you expect to be an integral part of and involved in the business.Some of the questions may seem to be very obvious, patronizing or even foolish, but you would be surprised at how many people have not considered each and every item. You may find it difficult to answer yes or no to a question, but it is important that you give it your best try. It is also important that you are honest with yourself and remember that there are no right or wrong answers.If you desire to make the best use of the questionnaire, I recommend that you and each member of your family answer the questions now (if you wait until you have identified a potential business it is much harder to answer the questions impartially and honestly).Once you have identified a business that is a potential acquisition, compare the character traits and lifestyle that you will need and must ha
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