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Member You - Secrets And Top-Tips Of Mail Order Advertising
Could you use some free mortgage leads? If you’re new to the mortgage business or a veteran loan officer who is a little short on cash, you’ll be happy to know there are several ways to generate free mortgage leads.That’s right. Even if you’re dead broke, you can still generate good, quality, pre-qualified mortgage leads at no cost. Just keep reading and I’ll share 6 powerful steps to generate free mortgage leads.1) Create a powerful unique selling proposition (USP) If you don’t currently have a unique selling proposition – Find one. What makes you different from all the other mortgage lenders out there? What makes you better? Why should a prospect use you over a competitor? Answer these questions and you will have your unique selling proposition.This is an important first step because you will need a strong USP to generate free mortgage leads using the tips below.2) Find joint venture partnersOffer a referral fee of $100 to $1000 for any referral resulting in a funded loan. Offer this opportunity to all friends, family, neighbors, anyone and everyone.Can you call the past clients of a co-worker to generate referrals? If so, you could split the commissions generated from your efforts.3) Give free seminarsArrange to present your USP to others to produce referrals. Here are some ideas:1) Contact the sales manager at real estate offices to present your USP at a realtor sales meeting2) Contact human resource managers. Give a free seminar to employees of a company.3) Present your USP to CPA’s or financial planners to create referral relationships.4) Contact divorce attorneys and offer your services to their clients.5) Contact relocation companiesDo you need some ideas for how to successfully approach these professional? If so, visit the following web page and download three sample approach letters:http://www.Mortgage-Leads-Generator.com/a/refiletter.htm4) Write ArticlesWrite articles about mortgage products, rates, no closing cost loans or no money down financing. Then submit your articles to article directories with your contact information at the end of the article. Here are the article directories I recommend:About: http://sbinformation.about.com/library/blsubmission.htmezinearticles.com goarticles.com articledashboard.com searchwarp.com contentdesk.com isnare.com buzzle.com ideamarketers.com businessknowhow.com articlesphere.com amazines.com web-source.net/syndicator_submit.htmTry to include the following elements in your articles:1) Useful information – a must! 2) A text link to your site. 3) A lead generating offer relating to the subject mater in your article. Provide a link to a web page on your site where the reader can get a complementary special report or something else of value.If you submit just two articles a week to the sites listed above, after one year you would have 100 articles all over the internet. If you publish useful information, these 100 articles could easily generate hundreds if not thousands of free mortgage leads daily.5) Start your direct mail campaignBorrow money from a friend or family member and start a mail campaign. Use a credit card or borrow a credi
that urge the prospect to order. Explain with simple
words JUST WHAT THEY WILL RECEIVE FOR THEIR MONEY! What
the product will do for them. Use believable
testimonials. Appeal to their reason and get their
confidence, then use a powerful close. You can get the
order!
Repetition is one of the secrets of making a lasting
impression on the memory.
Use coupons in some of your ads!
Since Suspense is a strong force in advertising, consider
entering the name of your product toward the end of your
ad!
Most everyone wants prestige, confidence, money, security,
advancement, leisure time, good health, popularity, less
worry, happiness, success, more time, recognition,
improvement,
Recently, I discussed a loyalty card system with a vendor who was selling quite a number of his systems to restaurants. I was shocked to discover the lack of detailed information that this vendor catered for, and the opportunities the system he provided squandered.The way their scheme works is that whenever a restaurant customer is presented with a bill, they provide their loyalty card to the waiter, who swipes it at the till. If the customer has accumulated sufficient points from previously purchased meals, he/she is awarded a rebate on the price of the meal.This is simple price discounting based on repeat purchases. No other marketing activities are carried out - either by the loyalty card company, or by the restaurant - to proactively influence the number of times the card holder frequents the restaurant - they rely solely on the meal discount to attract customers back for more meals.This is a system that is woefully underexploited.I asked about the level of detail that was transmitted to the card site - and was once again disappointed - only the total meal cost was transmitted. The customer profile that was being created was extremely superficial. My view was further confirmed when I asked whether the 'significant other', or other family members' details were collected. Once again, no.The key things wrong with this service offering: Lack of transaction details. These days, with broadband communication and high volume data disks, there is really no excuse not to collect data at transaction level.The simple act of recording the bill at individual meal item level opens up a wealth of information: Number of main meals - if there are children in the family unit (provided during signup), analysis of the bill will provide a clear indication of whether the whole family always eats out, or if on occaision the parents treat themselves to a quiet night on their own - possibly anniversaries, or birthdays, or just a regular night away from the kids.Types of meals - red meat, fish, vegetarian - which could be used for special promotionsBeer, cheap wine, or expensive wine drinker If you had the above information at your finger tips, who would you rather focus your marketing efforts on to get to come back to your restaurant - the family of six that buys budget meals, and drinks beer and soda, or 3 couples ordering starters, high-priced meals, drinking quality wine, and finishing off with expensive liqueurs? Even recording the value of the tip could be useful. A usually-generous tipper who awards a low tip (possibly to a new waiter) is giving a clear indication of a bad experience. This information could be used by the restaurant owner to contact the customer within a few days to establish what was wrong with the meal or service, and to invite the customer back with an offer of a generous discount for the next meal.Not getting the details of the 'significant other' and details of any children prevents marketing to special days. Its pretty pointless merely getting the birthday of the cardholder - it's not that compelling to get an SMS or postcard suggesting that you treat yourself to a special night out. It's far more effective to receive a prompt to take your significant other out for that special meal. Children's birthdays are another opportunity to encourage the family to come out to the resta
consumption, faster turnover and lower sales price per
unit. To a great extent it determines the success or
failure of the mail order operator!
When working up an advertising program remember that what
is genuinely desirable to you may or may not appeal to the
majority of your prospects!
Different types of merchandise or services demand
completely different advertising media. Your ad must be
built around the ADVANTAGES of the product and designed to
APPEAL to the specific customers who will BENEFIT from
your offer!
Since you MUST spend advertising dollars in order to make
money in the mailorder business be sure you spend WISELY
and with CONFIDENCE.
RETAIN all advertising information, brochures, sales
letter, catalog, etc., you receive. USE THE IDEAS from
this information as a guide in formulating your various
advertising programs!
There are thousands of top mail order products to choose
from, more than you can every use so choose the right ones
for your programs!
If the product or service can't stand the Truth do not
advertise it...Don't handle it! Truth in advertising is a
must!
Your FIRM NAME, preferable, should be SHORT, DESCRIPTIVE
AND EASY TO REMEMBER!
When you find the item that is a mail order "HIT", repeat
your ads on the product in a number of magazines and other
productive advertising media in order to PYRAMID YOUR
PROFITS TO THE MAXIMUM!
Advertising cost divided by inquiries = Ad cost per
inquiry!
Advertising cost divided by orders = Ad cost per order!
Orders received divided by readership = percent of
response!
Number of pieces mailed + by orders received = Percent of
return!
Continuously use the simple formulas (above) so you will
know who your advertising dollars are paying off!
Ad to find new Products:
"Calling all manufacturers, importers and suppliers ... We
will feature and sell your new products in our catalog ...
Send your information, sample products and programs
to.....!"
Test the position of your ads in the various Media!
Test one ad against another on the same offer!
Make your sales letters friendly, clear, simple and to the
point!
Your potential customers are more interested in themselves
than in your product, consequently your ads and sales
letter must be directed toward their point of view and
their self-interests! Make them want your product because
it will benefit them or will do the job better for them!
Powerful attention getting words include: Free, Amazing,
Weird, Odd, Strong, Rare, Big, Secret, Latest, Easy,
Fortune, Now, New, How-to!
You must put yourself in the place of your prospects and
know how they feel, think and react to your ads! If "you"
were the customer would your ads persuade "you" to buy?
Your Ad must have a strong headline! It must tell the
prospect what to do, such as: Order Now! Rush $5.00! Use
order form and reply envelope! Act Now! Action words
that urge the prospect to order. Explain with simple
words JUST WHAT THEY WILL RECEIVE FOR THEIR MONEY! What
the product will do for them. Use believable
testimonials. Appeal to their reason and get their
confidence, then use a powerful close. You can get the
order!
Repetition is one of the secrets of making a lasting
impression on the memory.
Use coupons in some of your ads!
Since Suspense is a strong force in advertising, consider
entering the name of your product toward the end of your
ad!
Most everyone wants prestige, confidence, money, security,
advancement, leisure time, good health, popularity, less
worry, happiness, success, more time, recognition,
improvement, b
Sooner or later everyone has dreamed of quitting their job and starting their own business. Unfortunately the main thing that stops or prevents someone from making the dream a reality is usualy what I call the 'two F's', and this is 'friends' and 'funds'. You can probably understand 'funds' as a lack of money needed, but why 'friends' ? Because I have said and I have heard others over the years say 'I am thinking of starting my own business', as soon as you say this to your friends, do they tell you it's a great idea ? No, they tell you 'oh it will fail', or 'there's no money in that' or some other negative comment, friends very rarely tell someone 'hey that is a great idea, you should try it!', the reason why is because it wasn't their idea, or they were not the one who first brought the idea up in conversation. I am telling you right now, when it comes to starting your own business, the only friend I want you to listen to is me, the one who wrote this article.Can you answer 'yes' to these 2 questions ? 1. Can you or someone you trust devote some time to driving a vehicle ? 2. Is the vehicle dependable ?If you can answer 'yes' to them two questions, you can start a ' Courier Service '.What exactly does a courier do ? They pickup and deliver merchandise and sometimes, people and pets to and from various places such as businesses, airports, Hospitals and even peoples homes. These services are in great demand, because there is always someone that needs a package delivered to a nearby airport, or some other location ASAP, and this is where a courier is needed. UPS and the Post Office have set schedules and will only pick up at certain times, where a courier can often deliver or pickup the item at any time of the day or night, when it's needed.You must decide what type of packages or things you will pick up and deliver, and how many miles you will travel. If you live in the country it will be harder due to the distance involved between, Hospitals, airports, and businesses, and if you live in the city you will have to deal with traffic and lots of stop and go driving, so both have their advantages and disavantages.The easiest way to determine your driving area, is to get a state map, find your location and then make a circle with a compass with your town or location as the area in the center where the compass point is. From this point move the compass outward as far as the miles is your willing to drive to a location, ie; 30 miles, 50 miles, etc. Once you find the right area of miles, make your circle with the compass, you now have your area of service for your new Courier Business. I bet your getting excited already and you should be.Next you must carefully sit down and decide what type of items you will courier. Will you do hazardous material, medications, explosives, liquids. If so, you may need a special license and certification, you may need to be bonded or approved by your local or state authorities or public works departments. If I was you I would start out small only hauling safe items. Make sure you have a photo ID card made, clearly showing your image and the name of your Courier service, along with your name and other info. In this day and age it's important for folks to feel safe when dealing with a business especially a newly established one.If possible have a nice magnetic sign made for your vehicle, which clearly shows your service, displaying the name, telephone number and town, thi
letter, catalog, etc., you receive. USE THE IDEAS from
this information as a guide in formulating your various
advertising programs!
There are thousands of top mail order products to choose
from, more than you can every use so choose the right ones
for your programs!
If the product or service can't stand the Truth do not
advertise it...Don't handle it! Truth in advertising is a
must!
Your FIRM NAME, preferable, should be SHORT, DESCRIPTIVE
AND EASY TO REMEMBER!
When you find the item that is a mail order "HIT", repeat
your ads on the product in a number of magazines and other
productive advertising media in order to PYRAMID YOUR
PROFITS TO THE MAXIMUM!
Advertising cost divided by inquiries = Ad cost per
inquiry!
Advertising cost divided by orders = Ad cost per order!
Orders received divided by readership = percent of
response!
Number of pieces mailed + by orders received = Percent of
return!
Continuously use the simple formulas (above) so you will
know who your advertising dollars are paying off!
Ad to find new Products:
"Calling all manufacturers, importers and suppliers ... We
will feature and sell your new products in our catalog ...
Send your information, sample products and programs
to.....!"
Test the position of your ads in the various Media!
Test one ad against another on the same offer!
Make your sales letters friendly, clear, simple and to the
point!
Your potential customers are more interested in themselves
than in your product, consequently your ads and sales
letter must be directed toward their point of view and
their self-interests! Make them want your product because
it will benefit them or will do the job better for them!
Powerful attention getting words include: Free, Amazing,
Weird, Odd, Strong, Rare, Big, Secret, Latest, Easy,
Fortune, Now, New, How-to!
You must put yourself in the place of your prospects and
know how they feel, think and react to your ads! If "you"
were the customer would your ads persuade "you" to buy?
Your Ad must have a strong headline! It must tell the
prospect what to do, such as: Order Now! Rush $5.00! Use
order form and reply envelope! Act Now! Action words
that urge the prospect to order. Explain with simple
words JUST WHAT THEY WILL RECEIVE FOR THEIR MONEY! What
the product will do for them. Use believable
testimonials. Appeal to their reason and get their
confidence, then use a powerful close. You can get the
order!
Repetition is one of the secrets of making a lasting
impression on the memory.
Use coupons in some of your ads!
Since Suspense is a strong force in advertising, consider
entering the name of your product toward the end of your
ad!
Most everyone wants prestige, confidence, money, security,
advancement, leisure time, good health, popularity, less
worry, happiness, success, more time, recognition,
improvement,
The labor recession is over. During the course of the recession, almost 500,000 IT positions were lost according to publicly collected data and anecdotal information suggests even more. According top a recent poll, American business will add over 200000 new IT jobs in 2005. Your staff will probably be scanning job boards to see their value and blocking access is useless; they’ll only do it at home.So now that companies are hiring again, where are they going to find their staff of educated experienced professionals?In most labor recessions, the group most affected by staff reductions is that of older, more experienced workers. These individuals have often accepted managerial positions that are less in demand as firms do fewer new projects and are often maintaining existing systems. Yet, initial demand during a recovery is for staff level professionals who are involved with execution, rather than managing. Thus the most affected group is the one least sought after when the recovery comes—unless they have used this time to revitalize their core technical skills and reposition themselves as staff, rather than management.The other impact of a labor recession is that fewer young people are focusing on technology as their potential profession resulting in fewer people entering the labor force.So your company has funded projects that need skilled staff. Where can you turn to?1. Underutilized internal staff. Are there people on your staff who are high performers in their current role who could be trained for lower level staff positions on the project? These people may have an understanding of your business and industry that will provide subtle value on the project. Training them will help to retain them, keeping them from being picked off by other firms (Oh did I mention, that your staff is going to be poached again by other firms with labor shortages, offered salaries that you may fund shocking).2. Consider hiring people who can be employed through TN visas. TN visas are one year automatically renewable visas that were created under NAFTA. Often, these employees will work for less than US workers. It requires an offer letter crafted in a particular manner and a check for $50.3. Work with search firms again. You don’t have the time to speak with every person who emails a resume to you, especially people who flip resumes to every job posting like burgers at a fast food restaurant. Using search firms or employment agencies to assist with hiring will help with your time management. Interview them like you would a new employee. Once you accept them, provide them with useful screening questions in order to serve you. It is not enough to say, “I want a J2EE developer with two years of experience.” Tell them what the person should have done within those two years. Give them a questionnaire to administer pre-referral.4. Hire people who have H1B visas. You can pay for these people as consultants where you will be charged more or you can pay for them as employees. Hiring someone with an H1B requires their completing a form on their first day of work that allows you to transfer the visa to your firm. Yes, you will help to sponsor them for their green card and that will cost money. They will pay for it with slightly lower wages and hard work. Getting someone who is early in their visa will allow you access to an employee for several years.In 2005 and beyond, as the labor market picks up steam, you will need to
inquiry!
Advertising cost divided by orders = Ad cost per order!
Orders received divided by readership = percent of
response!
Number of pieces mailed + by orders received = Percent of
return!
Continuously use the simple formulas (above) so you will
know who your advertising dollars are paying off!
Ad to find new Products:
"Calling all manufacturers, importers and suppliers ... We
will feature and sell your new products in our catalog ...
Send your information, sample products and programs
to.....!"
Test the position of your ads in the various Media!
Test one ad against another on the same offer!
Make your sales letters friendly, clear, simple and to the
point!
Your potential customers are more interested in themselves
than in your product, consequently your ads and sales
letter must be directed toward their point of view and
their self-interests! Make them want your product because
it will benefit them or will do the job better for them!
Powerful attention getting words include: Free, Amazing,
Weird, Odd, Strong, Rare, Big, Secret, Latest, Easy,
Fortune, Now, New, How-to!
You must put yourself in the place of your prospects and
know how they feel, think and react to your ads! If "you"
were the customer would your ads persuade "you" to buy?
Your Ad must have a strong headline! It must tell the
prospect what to do, such as: Order Now! Rush $5.00! Use
order form and reply envelope! Act Now! Action words
that urge the prospect to order. Explain with simple
words JUST WHAT THEY WILL RECEIVE FOR THEIR MONEY! What
the product will do for them. Use believable
testimonials. Appeal to their reason and get their
confidence, then use a powerful close. You can get the
order!
Repetition is one of the secrets of making a lasting
impression on the memory.
Use coupons in some of your ads!
Since Suspense is a strong force in advertising, consider
entering the name of your product toward the end of your
ad!
Most everyone wants prestige, confidence, money, security,
advancement, leisure time, good health, popularity, less
worry, happiness, success, more time, recognition,
improvement,
Does the idea of program evaluation make your stomach churn? If so, you're not alone. Many nonprofit professionals and volunteers view program evaluation with fear. The idea of outcome measurement often takes these fears to new heights.Program evaluation is about learning and communicating what you've learned. Program evaluation gives you concrete, credible information about what you are doing well and why; it also gives you concrete, credible information about areas where improvements are needed and why.Outcome measurement is a form of program evaluation that answers the "so what" questions. It helps us understand what has changed in the lives of the people we reach because of our activities. It could be a change in attitude, behavior, knowledge or any number of things depending upon the mission of the organization. It helps us understand the difference we make and it helps us communicate that understanding to our donors, constituents and the community. It helps us communicate value.I have found that there are three key issues that raise fears about outcome measurement. Let's examine those issues.1. Outcome measurement takes an enormous amount of agency resources and staff time.Outcome measurement is a different way of looking at what you do.However, measuring outcomes often builds on feedback or information you already collect. You may already ask clients to give you feedback on the services you provide. You may already look at what participants know before they enter a program and their level of knowledge when they complete a program. This kind of feedback and information is frequently used in measuring outcomes.You don't have to start measuring everything at once. You can begin with a pilot program that looks at one program, product or service. Start small and let everyone feel comfortable with the process. Make sure the pilot program is working before expanding to other activities.2. There is only one "right" way to measure outcomes.There is no "right" way to measure outcomes. There is no "one size fits all" approach to measuring outcomes.There are models that can guide you. One of the most common is the model developed by United Way of America. There are other models and approaches that can be used in conjunction with the United Way model or used separately. The models just outline some essential steps you need to take to look at outcomes.What outcomes you develop, what indicators you use, what information you collect and how you collect the information is up to you.Nonprofit organizations have different goals for measuring their success. Common goals are to improve the quality of programs and services, learn and understand the results and impact of activities and guide program planning and implementation. In reality, most organizations have multiple goals.The outcome measurement process should fit your organization and help you meet your goals.3. Funding sources will have unrealistic expectations about outcomes that will hurt our financial support.Most funding sources just want to have some basis for deciding whether investing in your organization will help them meet their philanthropic goals. They are interested in how and why you expect to have an impact on your clients/ and or the community. Outcome measurement is one way for you to help funding sources learn what works and the barriers to success.Overall, the experiences of man
Your potential customers are more interested in themselves
than in your product, consequently your ads and sales
letter must be directed toward their point of view and
their self-interests! Make them want your product because
it will benefit them or will do the job better for them!
Powerful attention getting words include: Free, Amazing,
Weird, Odd, Strong, Rare, Big, Secret, Latest, Easy,
Fortune, Now, New, How-to!
You must put yourself in the place of your prospects and
know how they feel, think and react to your ads! If "you"
were the customer would your ads persuade "you" to buy?
Your Ad must have a strong headline! It must tell the
prospect what to do, such as: Order Now! Rush $5.00! Use
order form and reply envelope! Act Now! Action words
that urge the prospect to order. Explain with simple
words JUST WHAT THEY WILL RECEIVE FOR THEIR MONEY! What
the product will do for them. Use believable
testimonials. Appeal to their reason and get their
confidence, then use a powerful close. You can get the
order!
Repetition is one of the secrets of making a lasting
impression on the memory.
Use coupons in some of your ads!
Since Suspense is a strong force in advertising, consider
entering the name of your product toward the end of your
ad!
Most everyone wants prestige, confidence, money, security,
advancement, leisure time, good health, popularity, less
worry, happiness, success, more time, recognition,
improvement,
Finding work as an aircraft flight coordinator typically involves submitting your resume directly to companies that may be hiring. Still, it can be a laborious process trying to track down and find those companies that are hiring. On the other hand, there are several web sites on the internet that list flight coordinator jobs from time to time. No, there aren’t an abundance of jobs available, but if you know where to look, you can make the process easier on yourself.Aviation Employment Board – A free site, this board lists job opportunities across the spectrum of business and commercial aviation. Registration is free and you can post your resume for free as well. Visit www.aviationemploymentboard.net for more information.Monster – On of the largest job sites on the internet, Monster has over 800,000 opportunities available. Aviation job listings are somewhat limited, but some good opportunities are posted from time to time. Registration is free and you can post your resume for free as well. Visit www.monster.com for more information.Hot Jobs – Owned by Yahoo, Hot Jobs is a job site that lists several hundred thousand opportunities at any given time. Aviation opportunities are limited, however. Registration is free and you can post your resume for free as well. Visit www.hotjobs.com for more information.Career Builder – This is the largest job opportunity site on the internet, with over one million jobs listed. Aviation opportunities are listed; the site compares favorably with Monster as far as the number of aviation opportunities available. Registration is free and you can post your resume for free as well. Visit www.careerbuilder.com for more information.Plane Jobs – One of the largest aviation sites on the internet, Plane Jobs lists a variety of opportunities including flight coordinator positions. Sign up for a ten day free trial and then it’s a $59 annual fee thereafter to peruse their database and to post your resume. Visit www.planejobs.com for more information.AEPS – As one of the oldest aviation industry job sites on the internet, AEPS is well known throughout the industry. Claiming to list over 11,000 jobs many of the positions listed are outdated too. AEPS also has a ten day free trial period and then its $114 for a one year membership for flight operations personnel; $74 annually for everyone else. Visit www.aeps.com for more information.Other sites listing flight coordinator positions include: Avianation, Climb to 350, Avjobs, and Flight International. Many of the paid sites post the same opportunities as other sites, so there is little need to belong to multiple subscription service sites.
that urge the prospect to order. Explain with simple
words JUST WHAT THEY WILL RECEIVE FOR THEIR MONEY! What
the product will do for them. Use believable
testimonials. Appeal to their reason and get their
confidence, then use a powerful close. You can get the
order!
Repetition is one of the secrets of making a lasting
impression on the memory.
Use coupons in some of your ads!
Since Suspense is a strong force in advertising, consider
entering the name of your product toward the end of your
ad!
Most everyone wants prestige, confidence, money, security,
advancement, leisure time, good health, popularity, less
worry, happiness, success, more time, recognition,
improvement, business ownership, independence, more
knowledge, satisfaction, savings ... Appeal to your
prospects... use such appeals in your ads!
Quality, usefulness, reasonable price, up-to-date, and
appealing to the sight are points to stress!
Make no misleading claims about your products.
Review the many ads presented in leading mail order sales
magazines advertisers. Make note of the many attention
getting words and phrases that catch your eye and cause
you to read the rest of the ad! Use these same words in
your own headlines!
With certain type products, consider turning the picture
in your display ad upside down in order to attract
attention from the ordinary ... If handled properly,
curiosity will sell!
Study the operation of other firms to get New Ideas for
sales letters, methods of handling promotion, nature of
offers and any other details which may be helpful!
Some programs require a good deal of literature in order
to present all the facts necessary to sell a product!
With this type of product you should first advertise for
inquiries then send the full ammunition by direct mail.
Write up a list of important reasons why a person should
inquire about your offer. Use the strongest of these
reasons in your ad!
If you usually pay cash for your ads, why not set up your
own advertising agency as a secondary part of your
business? Your registered business name as an advertising
agency may qualify your business for the 15% discount when
advertising in many publications!
Direct Mail, mailing lists, not ads, are used to obtain
business. You determine what type of person would best
buy your product; then compile, rent or buy name lists and
proceed from there.
Lists compiled from business listings in the Yellow Pages
are good for many kinds of mailorder products; however the
names and addresses contained in the white pages seldom
get any reasonable response. Ads in the daily paper are
also generally poor for mail order products. Stay with
the successful operators and advertise in the various
media they use ... stick with quality name lists in the
right category for your products!
Unless your ad is read you will come out in the red! Make
it clean, clear, concise, simple, professional and focused
to the "right market" for the type of product being
offered!
Always test! test! test! before spending large sums to
promote or advertise your product ... Be sure it is a hit
then go all out!
Your ad must name the product, describe it, tell what it
will do for the reader, how he can obtain it, and where to
get it!
The best part of your advertisement is the words that can
be read "between the lines"!
The direct mail packet consists of the sales letter,
catalog, or brochure, order blank and the business reply
envelope.
The ad must attract attention and create interest and
desire before the customer will act!
Know your product well so that you can be specific
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