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    Member You - Postcard Direct Mail Marketing: 15 Ways To Grab Attention

    Employee to CEO
    Millions of people make the switch to CEO of their own home based business. Believe me if I can do it, anyone can!By starting your own home business you have made the first step of taking control of your financial and emotional future. I say emotional because I know that when I worked a 9-5 job my stress levels were astronomical!Most new home business
    deadline for ordering on a calendar, and using that as your visual
  • present your offer visually (if it's a discount, show the amount of money saved as a pile of dollar bills; if it is a cruise for two, show two people dining onboard)
  • demonstrate that you understand your prospect's challenge by showing a photo of a prospect facing that challenge

  • dramatize your product with a close up photo of an unusual part
  • design your postcard
    Thirteen Strategic & Cost Effective Ideas to Increase Your Business Revenue and Profits
    Growing your business is a continuous effort and goal. Business owners and managers need to think and plan more strategically to grow their businesses. Here are thirteen (13) simple and strategic ideas that will help increase sale and profits, but will not strain or demolish your budget.1. Focus on benefits, not features, of your products and/or services a
    If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect’s attention. The place to do that is Side A, the side that doesn’t have the stamp and address on it. Here are some creative ways to get the attention of your potential buyers, some of which have worked extremely for well for my clients.

    1. feature a wacky photograph
    2. use a photo of your product in an unusual setting
    3. make an outrageous (but true) claim
    4. state your unique selling promise in an intriguing way
    5. present your prospect's problem (the one that your product or service solves) in a compelling way

    6. ask a provocative question, and put the answer on Side B
    7. feature a short quiz that stimulates interest in what you are selling
    8. just be blunt and put your offer in big letters ("SAVE 20% ON YOUR ORDER!")
    9. quote someone famous saying something profound about your product or service
    10. quote someone famous saying something profound about your prospect's greatest problem (the one your product or service solves). Example: "I've been on a diet for 14 days and so far all that I've lost is 14 days."

    11. show a before and after photograph
    12. show a photo of your product in action
    13. feature a series of photos that demonstrate your product in action
    14. ask a question that includes a blank, like this ___________, which the reader fills in
    15. borrow credibility with a photo of a famous person using your product

    16. show a customer using your product in an unusual setting (a man sitting on a camel and talking on a cell phone, for example)
    17. show a photograph of the postcard sender, and include a personal message from that person, in quotes
    18. create a sense of immediacy by circling the date of your deadline for ordering on a calendar, and using that as your visual
    19. present your offer visually (if it's a discount, show the amount of money saved as a pile of dollar bills; if it is a cruise for two, show two people dining onboard)
    20. demonstrate that you understand your prospect's challenge by showing a photo of a prospect facing that challenge

    21. dramatize your product with a close up photo of an unusual part
    22. design your postcard t
      Improve Your Grant Proposal
      Last Minute Grant Proposal ImprovementsThere comes a point where you never want to look at your grant proposal again. You have spent weeks working on it and the fast-approaching submission deadline that once filled you with fear, now makes you elated. You are ready to send it off and take a long weekend. Not yet! Stay dedicated enough to make the following la
      >
    23. make an outrageous (but true) claim
    24. state your unique selling promise in an intriguing way
    25. present your prospect's problem (the one that your product or service solves) in a compelling way

    26. ask a provocative question, and put the answer on Side B
    27. feature a short quiz that stimulates interest in what you are selling
    28. just be blunt and put your offer in big letters ("SAVE 20% ON YOUR ORDER!")
    29. quote someone famous saying something profound about your product or service
    30. quote someone famous saying something profound about your prospect's greatest problem (the one your product or service solves). Example: "I've been on a diet for 14 days and so far all that I've lost is 14 days."

    31. show a before and after photograph
    32. show a photo of your product in action
    33. feature a series of photos that demonstrate your product in action
    34. ask a question that includes a blank, like this ___________, which the reader fills in
    35. borrow credibility with a photo of a famous person using your product

    36. show a customer using your product in an unusual setting (a man sitting on a camel and talking on a cell phone, for example)
    37. show a photograph of the postcard sender, and include a personal message from that person, in quotes
    38. create a sense of immediacy by circling the date of your deadline for ordering on a calendar, and using that as your visual
    39. present your offer visually (if it's a discount, show the amount of money saved as a pile of dollar bills; if it is a cruise for two, show two people dining onboard)
    40. demonstrate that you understand your prospect's challenge by showing a photo of a prospect facing that challenge

    41. dramatize your product with a close up photo of an unusual part
    42. design your postcard
      Top Consultant Asks: Can A Distributed Workforce Save Fuel?
      The other day I came across an online issue of Foreign Policy magazine, and its author said there are two ways to dramatically reduce oil consumption:(1) Use railways instead of trucking to ship commodities more than 100 miles; and(2) Distribute the workforce by allowing individuals to labor off-site, mostly from home.Telecommuting has been trie
      famous saying something profound about your product or service
    43. quote someone famous saying something profound about your prospect's greatest problem (the one your product or service solves). Example: "I've been on a diet for 14 days and so far all that I've lost is 14 days."

    44. show a before and after photograph
    45. show a photo of your product in action
    46. feature a series of photos that demonstrate your product in action
    47. ask a question that includes a blank, like this ___________, which the reader fills in
    48. borrow credibility with a photo of a famous person using your product

    49. show a customer using your product in an unusual setting (a man sitting on a camel and talking on a cell phone, for example)
    50. show a photograph of the postcard sender, and include a personal message from that person, in quotes
    51. create a sense of immediacy by circling the date of your deadline for ordering on a calendar, and using that as your visual
    52. present your offer visually (if it's a discount, show the amount of money saved as a pile of dollar bills; if it is a cruise for two, show two people dining onboard)
    53. demonstrate that you understand your prospect's challenge by showing a photo of a prospect facing that challenge

    54. dramatize your product with a close up photo of an unusual part
    55. design your postcard
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      question that includes a blank, like this ___________, which the reader fills in
    56. borrow credibility with a photo of a famous person using your product

    57. show a customer using your product in an unusual setting (a man sitting on a camel and talking on a cell phone, for example)
    58. show a photograph of the postcard sender, and include a personal message from that person, in quotes
    59. create a sense of immediacy by circling the date of your deadline for ordering on a calendar, and using that as your visual
    60. present your offer visually (if it's a discount, show the amount of money saved as a pile of dollar bills; if it is a cruise for two, show two people dining onboard)
    61. demonstrate that you understand your prospect's challenge by showing a photo of a prospect facing that challenge

    62. dramatize your product with a close up photo of an unusual part
    63. design your postcard
      The Dripping Faucet in Every Organization
      Each day millions of workers spend 8 hours or more at their respective jobs with many contributing to the dripping faucet within every organization. This faucet much like the leaking kitchen or bathroom faucet’s steadily waste drops of a previous resource – water – every minute of every day until fixed. Yet, the dripping faucet is considered a minor annoyance until
      deadline for ordering on a calendar, and using that as your visual
    64. present your offer visually (if it's a discount, show the amount of money saved as a pile of dollar bills; if it is a cruise for two, show two people dining onboard)
    65. demonstrate that you understand your prospect's challenge by showing a photo of a prospect facing that challenge

    66. dramatize your product with a close up photo of an unusual part
    67. design your postcard to look like a high-end invitation
    68. ask a "true or false" question that is answered on the other side (eventually)
    69. make the postcard interactive by inviting the reader to fold it, hold it up to the light, bend it, or do something else with it that communicates your selling proposition in a compelling (and perhaps funny) way
    70. whatever you do, remember that the goal of Side A of your postcard is to grab attention long enough that you arouse curiosity and motivate your prospect to turn the card over and continue reading

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