According to direct mail consultant Allyn Kramer, there are five “hot spots” in your direct mail packages where readers look first. Here they are, in order:

1. Outside envelope
2. Brochure headline
3. Inside address (who the letter is going to)
4. Signature line (who the letter is from)
5. Postscript

Since the PS is one part of your letter that you can be confident your donors will read, you need to write something there that will motivate your donor to send you a gift or take your desired action. Here are some ideas.

1. Re-phrase your ask in a new way
2. Reiterate the deadline for the member’s gift, if there is one
3. Point the donor to your website to make an online donation
4. Invite donors to refer you to a friend who may support your organization
5. Invite the donor to complete the enclosed reply card and envelope
6. Remind donors that their gifts are tax deductible
7. Invite the donor to join your monthly giving program
8. Repeat your case for support in a fresh way
9. Include a brief and uplifting story that demonstrates that your supporter’s gift will make an immediate difference
10. Invite donors to upgrade their gift
11. Offer a free guide on writing a will or making a bequest to your organization, sent to all who send a gift
12. Draw your reader’s attention to a section in your enclosed brochure that illustrates your current need and encourages a gift
13. Break down the ask into daily amounts (“Your gift of ?15 works out to just 50 pence a day”)
14. Invite readers to visit your website to compl
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    ” in your direct mail packages where readers look first. Here they are, in order:

    1. Outside envelope
    2. Brochure headline
    3. Inside address (who the letter is going to)
    4. Signature line (who the letter is from)
    5. Postscript

    Since the PS is one part of your letter that you can be confident your donors will read, you need to write something there that will motivate your donor to send you a gift or take your desired action. Here are some ideas.

    1. Re-phrase your ask in a new way
    2. Reiterate the deadline for the member’s gift, if there is one
    3. Point the donor to your website to make an online donation
    4. Invite donors to refer you to a friend who may support your organization
    5. Invite the donor to complete the enclosed reply card and envelope
    6. Remind donors that their gifts are tax deductible
    7. Invite the donor to join your monthly giving program
    8. Repeat your case for support in a fresh way
    9. Include a brief and uplifting story that demonstrates that your supporter’s gift will make an immediate difference
    10. Invite donors to upgrade their gift
    11. Offer a free guide on writing a will or making a bequest to your organization, sent to all who send a gift
    12. Draw your reader’s attention to a section in your enclosed brochure that illustrates your current need and encourages a gift
    13. Break down the ask into daily amounts (“Your gift of ?15 works out to just 50 pence a day”)
    14. Invite readers to visit your website to comp
        Small Business Call Center Solutions
        Given the development in technology, especially in communications, small businesses can now have capabilities that only bigger companies could access. New technology has been designed to cater to the requirements of small businesses at very low prices. In addition to this, intense competition among companies that offer various services to businesses have led to a price war meaning tha
        vate your donor to send you a gift or take your desired action. Here are some ideas.
        1. Re-phrase your ask in a new way
        2. Reiterate the deadline for the member’s gift, if there is one
        3. Point the donor to your website to make an online donation
        4. Invite donors to refer you to a friend who may support your organization
        5. Invite the donor to complete the enclosed reply card and envelope
        6. Remind donors that their gifts are tax deductible
        7. Invite the donor to join your monthly giving program
        8. Repeat your case for support in a fresh way
        9. Include a brief and uplifting story that demonstrates that your supporter’s gift will make an immediate difference
        10. Invite donors to upgrade their gift
        11. Offer a free guide on writing a will or making a bequest to your organization, sent to all who send a gift
        12. Draw your reader’s attention to a section in your enclosed brochure that illustrates your current need and encourages a gift
        13. Break down the ask into daily amounts (“Your gift of ?15 works out to just 50 pence a day”)
        14. Invite readers to visit your website to comp
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            he enclosed reply card and envelope
        15. Remind donors that their gifts are tax deductible
        16. Invite the donor to join your monthly giving program
        17. Repeat your case for support in a fresh way
        18. Include a brief and uplifting story that demonstrates that your supporter’s gift will make an immediate difference
        19. Invite donors to upgrade their gift
        20. Offer a free guide on writing a will or making a bequest to your organization, sent to all who send a gift
        21. Draw your reader’s attention to a section in your enclosed brochure that illustrates your current need and encourages a gift
        22. Break down the ask into daily amounts (“Your gift of ?15 works out to just 50 pence a day”)
        23. Invite readers to visit your website to comp
            Elements Of A Successful Newsletter: 8-The Contact Information
            If the main goal of your newsletter is to generate extra business, either from new customers through referrals or from your existing client base, you will want to make it as easy as possible for people to contact you.First, you will already have included an offer in your newsletter -- a reason why they should purchase from you today. When you describe this offer, make sure you i
            fer a free guide on writing a will or making a bequest to your organization, sent to all who send a gift
        24. Draw your reader’s attention to a section in your enclosed brochure that illustrates your current need and encourages a gift
        25. Break down the ask into daily amounts (“Your gift of ?15 works out to just 50 pence a day”)
        26. Invite readers to visit your website to complete a survey (and ask for the gift again there)
        27. Give your phone number or email address and invite the donor to contact you with any questions
        28. Explain what will happen if you do not receive sufficient funding (without spreading fear and without making your donor feel guilty)
        29. Thank your members for their ongoing support
        30. Add a personal note about why you are so passionate about this particular ask--and why you need the donor to send a gift today
        31. Remind the member about the freemium you’ve enclosed (mailing labels, for example)
        32. Re-state the size of gift you are requesting
        33. Explain that supporters can make a donation using their credit cards
        34. Remind donors of your goal for this campaign
        35. If you are well into your campaign, tell donors how close you are to reaching your goal--their gift right now will get you even closer
        36. Tell the donor how much their continued support means to you personally
        37. Name one of the people your donor’s gift will help (“Children like Samantha need your help. And so do we.”)