Member You - Business

Musings on the Restaurant Business
Did you know restaurant services in the US is a $430 Billion per year industry? I didn’t.Common sense would suggest that good restaurants be placed in high-income areas such as Silicon Valley. Why then does PaloAlto - Menlo Park - Los Altos have so little to offer? After all, the population here eats out a lot, and

we are not sure who is opening them. The solution: Postcards. Why postcards? Yes, they are less expensive to produce and mail, but that's not what makes them so good. Their strength lies in the fact that they don't need to be opened. Even if the recipient decides to throw the card away we still have a few seconds to reach them with our message between the t

Loyalty And Rewards Card Programs Will Keep Your Clients Coming Back
Most small business owners don't realize that bringing a new client in the doors can cost up to twenty times what it does to keep an existing client coming back. Small businesses spend freely on yellow pages, radio, television, mailers, and other advertising. While these ways of promoting ones business can be successful

With tight economic times at hand there is increasing pressure on marketers to sure up the marketing mix while cutting costs. Tradition has it that under these circumstances we migrate a good portion of our advertising budget into direct marketing. This is still a sound practice, but there are some issues we need to consider.

The first thing that comes to mind is telemarketing. Telemarketing, which has historically been a good tool, has been over used and in many cases abused, causing public outrage, and regulatory attention while rendering it less and less effective and more costly.

Online marketing is something that springs right to mind, but we have to admit that this is a marketing tool that is still evolving. Privacy and SPAM issues will continue to loom over us, and we will always be missing potential customers who are "un-plugged" or just disinterested in the Internet. Now, we do continue to recommend online marketing, but only where it has its place. Specifically, for existing customers and contacts, especially those with whom you transact with online or via email already. Double opt-in lists are becoming increasingly more attractive as well.

That leaves us with the old workhorse, direct mail. Yes, direct mail has its challenges. Particularly troubling is the sea of unsolicited mail that arrives on all of our desks daily. To compound that we are uncertain if our envelopes are getting open, and if they are we are not sure who is opening them. The solution: Postcards. Why postcards? Yes, they are less expensive to produce and mail, but that's not what makes them so good. Their strength lies in the fact that they don't need to be opened. Even if the recipient decides to throw the card away we still have a few seconds to reach them with our message between the th

Postcard Marketing Ideas for Landscaping Companies
Direct mail postcards allow marketers to pinpoint specific neighborhoods with their message. And many landscapers focus heavily on neighborhoods in their marketing efforts. This makes postcard marketing the perfect promotional tool for landscaping companies.Better still, the number of ways landscapers can use postca

ind is telemarketing. Telemarketing, which has historically been a good tool, has been over used and in many cases abused, causing public outrage, and regulatory attention while rendering it less and less effective and more costly.

Death of an Automobile Dealership
Closing a store requires considerable effort and attention and the items listed below, in no particular order, are minimal considerations when terminating a franchise and closing a dealership operation.THIS CHECKLIST IS NOT "ALL INCLUSIVE". YOU SHOULD CONSULT WITH YOUR ATTORNEY AND ACCOUNTANT AND THIS LIS

ving. Privacy and SPAM issues will continue to loom over us, and we will always be missing potential customers who are "un-plugged" or just disinterested in the Internet. Now, we do continue to recommend online marketing, but only where it has its place. Specifically, for existing customers and contacts, especially those with whom you transact with online or via email already. Double opt-in lists are becoming increasingly more attractive as well.

Venture Capital Funding: Finding Funds For Your Business
For many medium and large sized businesses, venture capital financing is one of the best options for funding their business. While small businesses and startup companies rely more on equity funding and loans, venture capital funding is also a good funding option for them.Venture Capitalists: Venture capitalists are

a email already. Double opt-in lists are becoming increasingly more attractive as well.

Freelancers and Entrepreneurs -- Let's Examine Our Present and Recently Past Influences
What are the influences that are either helping or hindering you in your business and personal life? By making ourselves aware of them, we are more likely to work toward positive changes. In this article, my goal is to get you to examine your present and recently past influences.The people we know, work an

To really get a bang for our buck out of postcards we have to take it one step further and get creative - playful actually. First off, postcards of unusual size, shape and texture stand out in the mail stack and do not easily get shuffled into a stack of papers. In fact, they often fall on the floor and give us an added touch point. Beyond tactile design of the card we can strive make the card so inventive that the message not only reaches the recipient, but it actually gets passed around the office. This is the Holy Grail of direct mail marketing and with a little forethought and creativity it is achievable. We've seen it happen, and talk about low cost per contact and high return on investment - wow!

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Recruiters are in business to help companies find people, which means they do not work for you. In spite of this, recruiter relationships can be invaluable to you in your search efforts and must therefore be established. This article explores the strategies that can be used to take advantage of this valuable resource.

Ten tips on what makes good customer service and what your customers really want from you. Find out what happens when you place your self-esteem between you and a customer.

Many small businesses buy into the myth that it takes a big budget marketing strategy to generate more business. This is simply not true. The focus needs to be on the quality of the advertising instead of the cost of it. If you have a limited marketing budget you can still form a marketing plan that will work for your company.

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