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    How come you're seeing certain ads over-and-over again?

    Why are they working. and why do some display ads deserve to be nothing more than bird cage lining.

    Since we've been discussing sales copy "voices" lately, I'll let you in on a little secret about display ad voices. The biggest problem with display ad "voices" is that, for the most part -- there really aren't any.

    Most display ads read more like checklists that spit out facts, rather than engaging and conversational "recommendations", which is how they should read.

    I hope you caught what I just said because therein lies the key to nailing down t

    Why Consider a Wash-A-Thon Car Wash Fundraiser?
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    nothing more than bird cage lining.

    Since we've been discussing sales copy "voices" lately, I'll let you in on a little secret about display ad voices. The biggest problem with display ad "voices" is that, for the most part -- there really aren't any.

    Most display ads read more like checklists that spit out facts, rather than engaging and conversational "recommendations", which is how they should read.

    I hope you caught what I just said because therein lies the key to nailing down

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    ecret about display ad voices. The biggest problem with display ad "voices" is that, for the most part -- there really aren't any.

    Most display ads read more like checklists that spit out facts, rather than engaging and conversational "recommendations", which is how they should read.

    I hope you caught what I just said because therein lies the key to nailing down

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    any.

    Most display ads read more like checklists that spit out facts, rather than engaging and conversational "recommendations", which is how they should read.

    I hope you caught what I just said because therein lies the key to nailing down

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    Most businesses have a facility maintenance management system in place that prevents storm water pollution. To protect our water resources, m businesses are required by the EPA to obtain National Pollutant Discharge Elimination System (NPDES) permits and to develop Storm Wate
    ations", which is how they should read.

    I hope you caught what I just said because therein lies the key to nailing down the right "voice" to use for your display ad.

    You want the sales copy voice of your display ads to read like a non-biased third party came in and reviewed your product, and then wrote up a quickie description of it.

    Here's an example of what I'm talking about. It's a small display ad I wrote for a U.K. client some time ago:

    (you can see the ad right here: http://www.kingofcopy.com/tips/display_ad_sales_copy_voices_083005.html

    ***

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