Member You - Business

Building Customer Loyalty Through Promotional Products
When most exhibitors think of promotional products and trade shows, they think of using them for one reason - Using them to drive booth traffic. But I must let you in on a secret; most are overlooking one of the most powerful uses of promotional items, building customer loyalty and appre

but unfortunately, it’s for all the wrong reasons. Your prospect tore it open thinking it could be a letter from Dear Aunt Susie. Or perhaps an old Sweetheart – who knew? Instead, he’s hit between the eyes with a sleazy sales message! He’s immediately disappointed and a bit miffed, and the letter winds up in the round file

The Top Ten Reasons Stand Up Pouches Can Make Your Profits Stand At Attention
While stand up pouches may not be completely new to the packaging market, they have revolutionized the packaging industry in such a way as to warrant quite a bit of attention. Yet despite their success, there are still those manufacturers who are using old packaging methods to market their product

It’s estimated that your prospect is inundated with 17 different solicitations in his mailbox every week. So, like most of us, he checks his mail with his sales-defense shields on high. He sorts his mail standing over a trash can, giving each piece about 3 seconds consideration before deciding its fate.

Your job is to get past those defenses and get your letter opened. And your envelope has a lot to do with your chances for success.

There are two common tactics in sales letter envelopes. Tactic #1 is to try getting in under the radar: Leave the envelope blank, hand write the address if possible, and leave the return address blank (or include only the actual address, with no company name). Hopefully, your prospect will mistake you for an actual personal letter, and you’ll at least get opened.

Tactic #2 is to come out with phasers on kill: Not only does your envelope admit to carrying a sales message inside, it actually launches into that message before it’s even opened – with a headline printed right on the outside.

So which one works better? Well, Tactic #1 may be opened more often. But Tactic #2 will usually have a better response (with one important caveat, which we’ll talk about in a minute). Why?

Because Tactic # 1 gets your envelope opened, but unfortunately, it’s for all the wrong reasons. Your prospect tore it open thinking it could be a letter from Dear Aunt Susie. Or perhaps an old Sweetheart – who knew? Instead, he’s hit between the eyes with a sleazy sales message! He’s immediately disappointed and a bit miffed, and the letter winds up in the round file

Top 5 Ways Newsletters Help Tech Companies
Tech companies, it’s true: your customers care. They care about how you treat them and about what you’re doing to help them. They care about working smarter with you. They even care how other customers are using your products and services. But especially, they care about you, because they depend o

o get past those defenses and get your letter opened. And your envelope has a lot to do with your chances for success.

So which one works better? Well, Tactic #1 may be opened more often. But Tactic #2 will usually have a better response (with one important caveat, which we’ll talk about in a minute). Why?

Women Entrepreneurs: How To Make Your Business A Success
With entrepreneurship holding out the promise of a lucrative future, together with the freedom to be your own boss, many women are choosing to walk the road to free enterprise rather than stay in dead end jobs. Research has shown that twice as many women as men opt out of corporate jobs to start t

(or include only the actual address, with no company name). Hopefully, your prospect will mistake you for an actual personal letter, and you’ll at least get opened.

So which one works better? Well, Tactic #1 may be opened more often. But Tactic #2 will usually have a better response (with one important caveat, which we’ll talk about in a minute). Why?

Problem Solving / Corrective Action
IntroductionThis article introduces the problem-solving model as a technique for managing performance issues that are more controversial, or that are not effectively addressed through coaching or feedback. Issues such as tardiness, being out of uniform, continual poor performance, and othe

sage before it’s even opened – with a headline printed right on the outside.

So which one works better? Well, Tactic #1 may be opened more often. But Tactic #2 will usually have a better response (with one important caveat, which we’ll talk about in a minute). Why?

Funding Your Start-Up Without Selling Equity
If you sought near term investment returns that were lucrative and dividend paying, would you select a poorly performing stock, like that of GM? On the other hand, if you could experience a return on investment based on GM's sale of vehicles paying a little piece of revenue to you every ti

Tactic #2 works better because it’s honest. When well done, it connects with the prospect’s core buying emotion and sets him up for the sale. It draws him in, tickling his desire from the get-go.

Notice I said, “When well done.” (That’s the important caveat). Teaser copy on an envelope is just like a headline: It’s got to be good to work. Boring, irrelevant teasers get tossed. “Me-based” teasers get tossed.

But great teasers, the ones that look at the package from the prospects point of view, and speak directly to his core desires and emotions, get opened. And, if the letter inside continues to tap into those emotions, and fulfills the promises made in the teaser, a great teaser can deliver on the promise of a great response.

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.memberyou.net/article/30918/memberyou-Sales-Letters-Teasing-Your-Way-To-Higher-Response.html">Sales Letters: Teasing Your Way To Higher Response</a>

BB link (for phorums):
[url=http://www.memberyou.net/article/30918/memberyou-Sales-Letters-Teasing-Your-Way-To-Higher-Response.html]Sales Letters: Teasing Your Way To Higher Response[/url]

You want your testimonials to be results-based so as to do the selling for you. This article will show you how.

Small Town Entrepreneurship can be profitable -- but you have to follow the written and unwritten rules.

When you receive your brochure printing quote, go over it thoroughly and make sure all items or services that you need and their prices have been included. The price per hour for corrections made to your files is often a hidden cost within your brochure-printing job and should not be overlooked. Most brochure price quotes include processing one set of uploaded files and creating a single digital proof.

Tags

Links

Member You - Sales Letters: Teasing Your Way To Higher Response

Related Articles: