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Promo Black Box - Is This The Right Solution To Your Marketing Needs?
The internet is exploding in terms of growth all over the world yet most businesses are slow to catch on. Nine out of every ten businesses are not proficient in internet marketing. They desperately need help with their internet marketing techniques! Since the inception of the Internet, most small to medium sized companies have ignored the enormous impact a well designed i

ying or selling, and then answer the question thoroughly and helpfully on the reverse side. Then create an offer to the effect of: "If you found this Q&A helpful, you’ll enjoy my free report, 'The Top 25 Home-Buying Questions, Answered' avai

Direct Mail Lead Generation Sales Letters Work Best When You Refund Your Fee
In the termite capital of the US, Tampa, Florida, lives a man by the name of Chet Rowland who generates direct mail sales leads by promoting his poor service.In his direct mail lead generation package he includes a copy of a letter he received from a disgruntled customer. The customer explains that Chet's Termite and Pest Control failed to eradi

Want to know an easy, no-cost way to enhance your real estate marketing program?

Add informative tips to your marketing pieces.

For instance, take a subject you know a lot about (and one that’s relevant to your audience) and divide it into 12 parts. You’ve just created a tip-of-the-month postcard series. Now tie it back to a buyer or seller guide, information kit, or some other free report as a way to prompt that ever-critical first contact from your target base.

The execution of this approach is simple, but you do need to have some kind of follow-up piece that your prospects would actually want -- a free report of some kind. Make sure it’s something with a high perceived value in your prospects’ minds (not something they can just go online and easily find themselves).

The Q&A Version

Here’s another way to add information to your real estate marketing program. Use your mailers to present a commonly asked question about buying or selling, and then answer the question thoroughly and helpfully on the reverse side. Then create an offer to the effect of: "If you found this Q&A helpful, you’ll enjoy my free report, 'The Top 25 Home-Buying Questions, Answered' avai

Are all CEOs and Politicians Borderline Criminals?
Many psychologists and many underachievers have often hypothesized that CEOs, Sports Stars, Famous Generals and CEOs are all very similar to criminals. In fact they all often display very psychopathic tendencies that actual criminals do. Of course much of these traits are shared by all humans but a higher percentage and more often by this group above, which includes crimi

t into 12 parts. You’ve just created a tip-of-the-month postcard series. Now tie it back to a buyer or seller guide, information kit, or some other free report as a way to prompt that ever-critical first contact from your target base.

The Q&A Version

Web Branding Matters -- Part One
There is a new concept in branding: online branding. If you want to know exactly what that means, you only have to take the traditional definitions of branding and adapt them to the Web. Then you’ll get a simple definition: online branding makes your visitors believe that you are the only answer to their problems.Every business has a brand; so don’t go around sayin

The Q&A Version

The Brand or You
If you are going to promote relationships, make sure you understand it is the brand that you are pushing and not you personally, you are only the vehicle. (Unless it is you that is the brand). A brand gives people something to connect with when you attend a networking event. When someone says they work for Clorox, then you immediately know what they produce and sell. On t

(not something they can just go online and easily find themselves).

The Q&A Version

Employee Recognition: 6 Tips for Rewarding Employees Effectively
Many managers struggle with recognition. Most err on the side of not recognizing their team members enough. Very few provide too much recognition. Here are a few tips to help guide you toward recognizing well, and benefiting from the results.1) Just Do It – You need to make the time to recognize. Make a commitment to recognize at least one person per mon

If you follow the Q&A approach, you can make it more believable and "close to home" by including the questioner's name and neighborhood. For instance: "Bob Smith, Mayfield Ranch." Just be sure you get permission before publishing someone’s name. Most people won’t mind, but you have to ask.

Your informative tips don’t have to take the form of Q&A though. As long as they provide helpful information and refer back to a source document.

Best Practices

Make your information unique and hard-to-find, the more so the better. The problem with a free report on plain old "Home Buying Tips" is that anybody can go online and get this information -- without requesting it from you. But if you offered "27 Tips for Buying a Home in the 'Boom Town' of Austin, Texas," you’ve just made your report more exclusive and more current.

Remember -- always tie the information back to your buyer / seller guide (or whatever guide

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Many new business owners find they aren’t prepared for the decisions that have to be made at startup. Are you starting a business with a limited budget? What about your office space? Will you work from home or rent a space somewhere else? What about preparing a business plan and budget?

The myth of working 20-30 years for the same company or even the same career are all but gone. So now what... Where is the future job market going?

In many, if not most, business cultures, we still have pretty much vertical structures of hierarchy. Yet there is value in moving right along from this ancient creaking model...

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