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Member You - Postcards Versus Catalogues
Come on, don’t deny it; we’ve all said that at one time or another (yes, under your breath still counts). We know that our job is to get things done – not to do them ourselves. So why do we often end up frustrated when we think something hasn’t been done properly?The easy answer is that we have employees who don’t have the initiative, skills or experience to do anything except follow instructions. (OK when we’re s
Who would ever get into any venue (product launching, schools and family reunions, children's birthday parties) without bumping into a full scenario of colorful balloons in various shapes and theme?The balloon rentals have taken center stage in all kinds of meaningful events, highlights of one's achievements, memorable phases in life, and many more. As part of the celebration atmosphere, it had been elevated as one of the most
There is a secret, or so it seems, in the catalogue industry that has not gotten out of the bag yet. Why is it a secret? It is probably not intended to be that way, but it just happens to remain a ‘not-known datum’. So, what’s the secret, you ask!?!?
That successful cataloguers use postcards to market!
Bah, hum bug, you say! Why would they do that? How can they sell their wares?
Simply and easily. Postcards work because they are inexpensive and they get the attention of the prospective buyer who would like to shop in their particular catalogue. Many big catalogue companies do it – JC Penny, Spiegel, Brighton – they all use postcards.
Now for your next objection: “People already know the products of JC Penny, Spiegel and Brighton so of course they will order the catalogue” (am I reading your mind, yet?) or how about your next
There is really no wrong way for you to clean a home. But as with any business, time in your cleaning business is valuable. The more cleaning jobs you can fit into a day, the more potential profit you earn. If you can complete the basics faster, then you have more time to offer specialized services or to move on to cleaning the next home.When you start cleaning it is important to not track dirt into rooms that you have already
That successful cataloguers use postcards to market!
Bah, hum bug, you say! Why would they do that? How can they sell their wares?
Simply and easily. Postcards work because they are inexpensive and they get the attention of the prospective buyer who would like to shop in their particular catalogue. Many big catalogue companies do it – JC Penny, Spiegel, Brighton – they all use postcards.
Now for your next objection: “People already know the products of JC Penny, Spiegel and Brighton so of course they will order the catalogue” (am I reading your mind, yet?) or how about your next
Time is the sparsest of all resources. Use it wisely. It’s not so much about time management as it is about strategic management.Management tends to focus on the issues of the day more often than on strategic application. Each person in an executive team has areas that they are accountable for and these demand attention. Operational issues rise to the top and need attention. The squeaky wheel gets the oil. Strategic issues deve
Bah, hum bug, you say! Why would they do that? How can they sell their wares?
Simply and easily. Postcards work because they are inexpensive and they get the attention of the prospective buyer who would like to shop in their particular catalogue. Many big catalogue companies do it – JC Penny, Spiegel, Brighton – they all use postcards.
Now for your next objection: “People already know the products of JC Penny, Spiegel and Brighton so of course they will order the catalogue” (am I reading your mind, yet?) or how about your next
You already have a particular group of people in mind that you believe God has called you to influence, right? Of course you do. Obviously, in order to gain support for your ministry or business, you must identify your base and then find creative ways to connect to your target market.Now that we’ve established that, let me ask you this. What happens when you appeal to the very people you believe should make up your base, only t
Now for your next objection: “People already know the products of JC Penny, Spiegel and Brighton so of course they will order the catalogue” (am I reading your mind, yet?) or how about your next
Are people actually consuming the nutrients that improve their health? Everyone starts with good intentions. Take a few pills here; drink a glass of juice there. Unfortunately, before long, pills get bothersome and glass bottles are less than portable.Are you tired of choking down pills and capsules and mixing yucky tasting powders that you have to mix with water or juice in order to take your basic nutritional supplementation?
Those are definitely objections, but not necessarily sound ones. Let’s break them down. Just think about it. They get your catalogue (that you spend $4 per piece sending out) and then they throw it away immediately. They do the same with a postcard, but postcards are cheap - .35 cents (that includes postage, design, mailing list, etc.) compared to 4.00 – you could afford to continue to send those postcards out until they finally decide to order your catalogue. You can’t do that with catalogues, it’s too expensive!
The trick with postcards is to advertise o
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