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  • Member You - Can Having a Unique Product or Service Help You Market Your Business?

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    can say that you are better than the other guys, but you must prove it (usually in less than 7 seconds).

    For example…

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    Of course it can! But do you have unique product or service?

    Or is yours like everyone else within the same category? No, really…

    Most business owners make the same critical mistake when positioning their business in the large ocean of competitors they market with. They fail to define what it is they provide that their competitors don’t. Remember, you are not the only one out there. No matter if you are actually better serving customers than the other guys or gals competing with you, that is not enough. You must develop your USP, or your…

    Unique

    Selling

    Proposition

    There are no two ways about it. Something must differentiate your business from the competitors. In the customer’s eyes, you are all the same. You can say that you are better than the other guys, but you must prove it (usually in less than 7 seconds).

    For example…

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    tioning their business in the large ocean of competitors they market with. They fail to define what it is they provide that their competitors don’t. Remember, you are not the only one out there. No matter if you are actually better serving customers than the other guys or gals competing with you, that is not enough. You must develop your USP, or your…

    Unique

    Selling

    Proposition

    There are no two ways about it. Something must differentiate your business from the competitors. In the customer’s eyes, you are all the same. You can say that you are better than the other guys, but you must prove it (usually in less than 7 seconds).

    For example…

    Two real estate mortgage companies operate in the same market areas, offeri

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    you are actually better serving customers than the other guys or gals competing with you, that is not enough. You must develop your USP, or your…

    Unique

    Selling

    Proposition

    There are no two ways about it. Something must differentiate your business from the competitors. In the customer’s eyes, you are all the same. You can say that you are better than the other guys, but you must prove it (usually in less than 7 seconds).

    For example…

    Two real estate mortgage companies operate in the same market areas, offeri

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    g

    Proposition

    There are no two ways about it. Something must differentiate your business from the competitors. In the customer’s eyes, you are all the same. You can say that you are better than the other guys, but you must prove it (usually in less than 7 seconds).

    For example…

    Two real estate mortgage companies operate in the same market areas, offeri

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    can say that you are better than the other guys, but you must prove it (usually in less than 7 seconds).

    For example…

    Two real estate mortgage companies operate in the same market areas, offering the same low interest rates, and the same great service. For a consumer, what differentiates the two when looking at the same 6?9 direct mailer card from both companies at the same time. Who is the consumer going to choose? The consumer is obviously going to choose whichever company that gives them what they need. For your business you need to tailor your message. Or ask your business this question…

    What is my competitive advantage, and how can I brand that advantage?

    Using our real estate mortgage company example above…

    Make a list of things that can help your customer faster, better, or by saving them money…

    1) Structure difficult deals

    2) Close them or approve them in faster time

    3) Larger network of ways to approve a loan to get lower interest rates.

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