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Member You - Notes for Newbies - Part Three - Your List
Close your eyes. Imagine crisp, cool breezes and red leaves dancing along the side of the streets and in the trees. Imagine hot apple cider and the smell of spicy pumpkin bread baking. Imagine bright orange promotional magnets and your company logo branded on pennants floating through the football stands. Now, open your eyes. It’s the Fall which means it’s time to start your promotional product campaign.Industry trends show that many companies start their promotional product campaigns during the Fall due
Think back to Part One where we talked about your market. We said people in your market are people you think will be interested in buying your products. Now that people
What is the best way to advertise a mobile oil change business if you want to get 80 percent of your customers to come from corporate parking lots and fleets of vehicles and only 20 percent of your customers to come from residential services.Sure, direct mail will work for the residential part of your business but if it is only 20 percent of your market mix then how will you advertise to get to do oil changes on all the fleets in your community and how will you reach all of the corporations in the area so
Today we want to talk about your list. This is the third crucial part of your business if you want to make big money as a direct marketer. If you get this right, you will earn piles of money. :-) If you don’t get it right, you may earn a bit, but not enough to support this lifestyle you have dreamed about.
Your list
You need to spend a great deal of time and effort building your list. This is the key to growing your business.
Your list is simply the names and addresses of people who have bought from you. People on your list are people from your target market who are now your best friends.
Why? Why is your list so important?
Think back to Part One where we talked about your market. We said people in your market are people you think will be interested in buying your products. Now that people f
If you want to enhance your chances for success as an entrepreneur, you should go for the franchising companies rather than starting your new business. However, sometimes, when you do not do proper research and analysis and go for the franchise system, even that is not successful and around for the long term. Therefore, in order to assure success and stability for your franchising business, make sure that you do a thorough research and analysis of all the aspects associated with the franchising companies.
Your list
You need to spend a great deal of time and effort building your list. This is the key to growing your business.
Your list is simply the names and addresses of people who have bought from you. People on your list are people from your target market who are now your best friends.
Why? Why is your list so important?
Think back to Part One where we talked about your market. We said people in your market are people you think will be interested in buying your products. Now that people
We all succumb to the annual ritual of making a bunch of resolutions about how we will change our lives with the start of the New Year: eat better and healthier foods, exercise more, reorganize our rather hectic and stressful lives in order to live longer, and learn to enjoy what we have. In most instances, regardless of how dedicated we are to these resolutions, most of our good intentions give way to the realities and pressures of everyday living, and before we know it, we are pretty much back to where we we
You need to spend a great deal of time and effort building your list. This is the key to growing your business.
Your list is simply the names and addresses of people who have bought from you. People on your list are people from your target market who are now your best friends.
Why? Why is your list so important?
Think back to Part One where we talked about your market. We said people in your market are people you think will be interested in buying your products. Now that people
When was the last time you communicated with your customers?Communicating with your customers keeps your business top of mind with them. And, it doesn't have to cost you a thing! Communicating with your customers can be as simple as sending an email individually to each customer or as a newsletter sent to all your customers. And there's no stamps to buy or lick! But, whatever the form, be sure there is value in the communication - information about a new product or new uses of your current product
Why? Why is your list so important?
Think back to Part One where we talked about your market. We said people in your market are people you think will be interested in buying your products. Now that people
Most of us can divide the people in our organizations into three categories: Star performers, moderate performers and substandard performers.Suppose you have 100 employees. In a typical work force, that would probably mean 15 star performers, 83 moderate performers and two substandard performers.Now suppose you could convert five of your moderate performers into star performers. Would it make a significant difference in productivity?You might be surprised. A study of computer programmers at
Think back to Part One where we talked about your market. We said people in your market are people you think will be interested in buying your products. Now that people from your market have bought the first product you offered them, they go onto your list.
Here’s a little bit of technical jargon: The first product somebody buys from you is called a ‘front-end product’. When they buy something else from you, this is called a ‘back-end product'.
Here is why this business of direct marketing works so well (Drum Roll!): People who have bought a front-end product from you are now even more highly-targeted – people who have bought a front-end product from you are likely to buy a back-end product from you, then another back-end product, then another, and yet another.
Let’s look at some numbers. A good friend of mine has a list of about 3
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