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Member You - Notes for Newbies - Part Six - Taking Action
Marketing refers to everything a business does to promote itself in the marketplace, and to create or strengthen its reputation in the minds of consumers.Advertising is just one method or strategy in an integrated marketing plan. While it’s important to communicate a consistent message to consumers through the various pieces of your integrated marketing plan, advertising typically is very time sensitive and very specific in
They never took the action.
They never wrote a sales letter and sent it out to their target market. They never, in fact, took the very
Late last year I was presenting a workshop for the senior managers of a major organisation. Whilst doing a pre-workshop survey to assess the challenges these managers were experiencing it became very apparent to me that many of them were showing the signs of business burn-out. And it was no wonder why. They were suffering from 'Priority Problems'. Quite simply they were making the mistake of doing the urgent rather than the import
Taking action
Taking action – actually getting started – to launch your business is probably the hardest action you will take. This is where most people who set out to become financially independent lose the plot.
Think back to the last seminar you attended. When you were talking with others during coffee breaks, at lunch or in the evening, most said something like this, ‘Well, I bought So-and-So’s package but it doesn’t seem to work.’
When you discussed this further with them, you discovered they never really took any action. Some never truly identified their markets. Others never chose specific products. Most never designed a cogent model and used this to launch their business (I heard recently that 92% of people who attend a seminar and buy a package never even take the cellophane wrappers off the DVDs).
They never took the action.
They never wrote a sales letter and sent it out to their target market. They never, in fact, took the very
Do you frequently send out direct mail ads to prospective customers only to meet with little or no response? There are a few simple changes that your can make to your campaign that will more than likely boost your response rate significantly.The first and most basic tip is to personalize each letter with the customer’s name. For shorter mailing lists you might even consider writing the names (as well as your signature) in b
Think back to the last seminar you attended. When you were talking with others during coffee breaks, at lunch or in the evening, most said something like this, ‘Well, I bought So-and-So’s package but it doesn’t seem to work.’
When you discussed this further with them, you discovered they never really took any action. Some never truly identified their markets. Others never chose specific products. Most never designed a cogent model and used this to launch their business (I heard recently that 92% of people who attend a seminar and buy a package never even take the cellophane wrappers off the DVDs).
They never took the action.
They never wrote a sales letter and sent it out to their target market. They never, in fact, took the very
We all know America has a deep, almost problematic, obsession with reality television shows these days. I don’t know about you, but I know I spend a good part of my day discussing how trashy and just straight out dumb all reality television is, but at the end of the conversation I always say, “Well, I can’t lie though, I’m a huge sucker for reality shows.” My favorite might have to be the makeover shows, whether they make over a p
When you discussed this further with them, you discovered they never really took any action. Some never truly identified their markets. Others never chose specific products. Most never designed a cogent model and used this to launch their business (I heard recently that 92% of people who attend a seminar and buy a package never even take the cellophane wrappers off the DVDs).
They never took the action.
They never wrote a sales letter and sent it out to their target market. They never, in fact, took the very
The “Unique Selling Proposition” advertising campaign was developed by Reeves in 1961. Reeves proposed that marketers offer products different from their competitor’ offerings by developing products that have a special formula, design, or feature. The product or service being marketed must be unique and important to the prospect. Finally, the USP can be an overt statement or implied through different marketing mechanisms.
They never took the action.
They never wrote a sales letter and sent it out to their target market. They never, in fact, took the very
Approach any person in the street and ask them to describe home loans for people in a bad credit or bankruptcy situation. I can say with almost full certainty that the majority of these people you speak to will say that a bad credit mortgage will incur huge interest rates that will render them impossible to pay off. That’s because this has been the main message churned out by the media, and the big players in the world of mortga
They never took the action.
They never wrote a sales letter and sent it out to their target market. They never, in fact, took the very big step of sending out a sales letter to prospective customers and asking for their business. Somebody told me along the way that 85% of sales that are lost are because the sales person simply never asked for the order.
I have no idea why this is so. My guess is because this step is scary.
The pundits will all tell you the first order is the hardest – after that it gets much easier. Never be afraid to take the action.
So, if you have been to a few seminars, bought a few packages and subscribed to a few newsletters, and yet you haven’t made any money, ask yourself these questions:
- Have I identified my market? Have I sat down with my A4 pad in a quiet corner as we discussed in Part One and decided what hungry crowd I am going to fall down in front of?
- Have I identified my product (or products)? Have I been very clear about what products I want to sell as we discusse
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