Member You - Business

The Hidden Secret on Logo Colors, and How They Affect Your Customers
Could you imagine if the "Golden Arches" were purple, or if IBM's colors were red and green? You may have wondered who, how and why they came up with the colors that they did. Why is it that so many restaurants like McDonald's, Burger King, Taco Bell, Pizza Hut, Subway all use red, orange, yellow or green, but you don't see a lot of blue or purple. Chances are there's a

or postcard marketing advice, let me explain.<

Integration of Spirituality in Business
Almost undetected and very silently, a transformation in business is taking place with the potential to become as big as did the transition into the information age, about a decade ago. We are still at the very beginning of what will profoundly change the way business is done in America and the World. Spirituality in Business is going to be the new paradigm and the impact on society at large w

This real estate postcard idea is brought to you by Brandon Cornett, the Texas Department of Transportation, and the City of Cedar Park, Texas.

If that seems like an unusual trio for postcard marketing advice, let me explain. You Know You Need an Advertising Expert When...
…You don’t even know whether your program is working or not. Sure, you think it’s fine, but you also don’t call the doctor when you have a severe cough or cold. It’s the same thing. Of course, you have to recognize you actually have a problem to begin with. Your miserable promotions won’t hack and sneeze to alert you. But they still may be ill just the same. So how can you tell?You coul

If that seems like an unusual trio for postcard marketing advice, let me explain.<

Nigerian Corporation Transcorp Explains Relationship With British Telecom
Transnational Corporation, on Tuesday, said that British Telecom had not pulled out of the technical services agreement between the two companies for the management of NITEL and its mobile subsidiary, Mtel.Transcorp acquired a 51 per cent stake in NITEL last year under the privatisation exercise handled by the Bureau of Public Enterprises.However, there were reports that BT had p

If that seems like an unusual trio for postcard marketing advice, let me explain.<

How Do You Communicate With Your Customers?
Andy Weekes emailed me with this story:I thought you would like to see the following, received by a friend from an online CD retailer in the US, after his order was dispatched.It made me laugh out loud, and shows that in so many cases creating an impression costs little more than a few choice words (quite a few in this case).Enjoy!—-------------------Your C

If that seems like an unusual trio for postcard marketing advice, let me explain.<

After The Fall – Suspension Trauma-Orthostatic Intolerance - The Need To Plan For Rescue
Working at heightAfter the fall – Suspension Trauma/Orthostatic intolerance - the need to plan for rescueRoger H Smith of Leading Edge emphasises the importance of thorough rescue planningPlanning for rescue and emergencies when employees work at height is a legal and moral responsibility for all employers. Regulation 4(1) of the Work at Height Regulations

I made an office visit to a client recently. Her office sat at "Ground Zero" of a massive highway-improvement project, one of the largest projects of its kind in Central Texas histo

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Learn the three keys to raising money for your charitable cause with celebrities!

Hiring a graphic artist means more than employing someone to publish a web site or create a logo and business card for your company. A talented designer should ideally help you achieve your marketing goals by developing an overall concept or identity for your business. This involves the personality for your company, and the associations and feelings customers attach to it. It relates to the way the public perceives your creation and the overall feeling that you want to promote with your sales, advertising, and design.

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