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    Member You - Boost Direct Mail Response Rates by Mailing Half a Premium Says Dimensional Mailer Company

    How to Increase Your Chance of Promotion at Work
    Job promotions are not something that happens all of a sudden. Getting promoted is not only about your growth but it is equally proportional to the benefits an organization expects you to deliver for them. In short to expect a promotion one has to prove his abilities and capability as an indivi
    inental's two premiums generated spectacular response rates for a number of reasons:

    1. They are attractive and have high perceived value
    2. They are different from most premiums (mouse pad, anyone?)
    3. They arouse curiosity because they are incomplete
    4. They motivate prospects to respond

    Other
    Develop Your Career Exit Strategy
    If you read books on investment or business, you’ll know that all the experts tell you to develop an “exit strategy” for your investments or your business, even while writing the business plan. Without using a bunch of financial jargon, basically it’s setting up a plan to make sure you get the
    What boosts direct mail response rates better than a premium? Half a premium.

    That’s what Canadian catalog printer Transcontinental has learned during the past two years. Transcontinental wanted to generate sales leads among catalog companies across North America. So, in 2005, the company mailed one walkie-talkie to vice presidents of marketing at business-to-business and business-to-consumer catalog companies. Prospects were invited to receive the other walkie-talkie free of charge in exchange for taking an online survey. The campaign generated a 50 percent response rate.

    This year, Transcontinental did even better. They generated a whopping 74 percent response rate by mailing a high-end metallic lockbox to prospects in the same target audience. The lockbox had a combination lock, which was locked. A luggage tag invited prospects to answer a brief online survey so that they could get the combination.

    Those who completed the survey and received the lock combination discovered that the lockbox contained a USB pen drive (the bottom half is an ink pen while the top half contains a USB data storage drive).

    How much more successful is half a premium than a full premium (or no premium at all)? Well, Transcontinental tried mailing just a survey in an envelope but drew a paltry one percent response.

    Transcontinental's two premiums generated spectacular response rates for a number of reasons:

    1. They are attractive and have high perceived value
    2. They are different from most premiums (mouse pad, anyone?)
    3. They arouse curiosity because they are incomplete
    4. They motivate prospects to respond

    Other
    Five Questions You Should Always Ask On An Interview
    These five questions go beyond the obvious ones, such as the title of the job, the job description, to whom it would be reporting, and other such basic questions. In fact, it's unlikely you'll even need to ask those questions, as they're usually outlined for you.With some preparation and
    f marketing at business-to-business and business-to-consumer catalog companies. Prospects were invited to receive the other walkie-talkie free of charge in exchange for taking an online survey. The campaign generated a 50 percent response rate.

    This year, Transcontinental did even better. They generated a whopping 74 percent response rate by mailing a high-end metallic lockbox to prospects in the same target audience. The lockbox had a combination lock, which was locked. A luggage tag invited prospects to answer a brief online survey so that they could get the combination.

    Those who completed the survey and received the lock combination discovered that the lockbox contained a USB pen drive (the bottom half is an ink pen while the top half contains a USB data storage drive).

    How much more successful is half a premium than a full premium (or no premium at all)? Well, Transcontinental tried mailing just a survey in an envelope but drew a paltry one percent response.

    Transcontinental's two premiums generated spectacular response rates for a number of reasons:

    1. They are attractive and have high perceived value
    2. They are different from most premiums (mouse pad, anyone?)
    3. They arouse curiosity because they are incomplete
    4. They motivate prospects to respond

    Other
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    Mortgage marketing to Realtors involves having a crystal clear position that establishes credibility, so that you can develop a consistent dialogue with prospects and guide them at every stage of the relationship building process.Declaring your position begins with creating a
    se rate by mailing a high-end metallic lockbox to prospects in the same target audience. The lockbox had a combination lock, which was locked. A luggage tag invited prospects to answer a brief online survey so that they could get the combination.

    Those who completed the survey and received the lock combination discovered that the lockbox contained a USB pen drive (the bottom half is an ink pen while the top half contains a USB data storage drive).

    How much more successful is half a premium than a full premium (or no premium at all)? Well, Transcontinental tried mailing just a survey in an envelope but drew a paltry one percent response.

    Transcontinental's two premiums generated spectacular response rates for a number of reasons:

    1. They are attractive and have high perceived value
    2. They are different from most premiums (mouse pad, anyone?)
    3. They arouse curiosity because they are incomplete
    4. They motivate prospects to respond

    Other
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    Do you find your employees are avoiding meetings?Are you finding yourself dreading your next meeting?Have you join the legions of people that now believe meetings are a total waste of time?A widening body of research is now showing that employees equate meeting rooms with wasted t
    kbox contained a USB pen drive (the bottom half is an ink pen while the top half contains a USB data storage drive).

    How much more successful is half a premium than a full premium (or no premium at all)? Well, Transcontinental tried mailing just a survey in an envelope but drew a paltry one percent response.

    Transcontinental's two premiums generated spectacular response rates for a number of reasons:

    1. They are attractive and have high perceived value
    2. They are different from most premiums (mouse pad, anyone?)
    3. They arouse curiosity because they are incomplete
    4. They motivate prospects to respond

    Other
    3 Simple Steps of Business Success for Top Entrepreneurs
    All top entrepreneurs know that there are only three ways to grow any business1. Increase your customer baseIdentify the prospective customers in your target market. Review your marketing strategies, are they effective and cost efficient? Do t
    inental's two premiums generated spectacular response rates for a number of reasons:

    1. They are attractive and have high perceived value
    2. They are different from most premiums (mouse pad, anyone?)
    3. They arouse curiosity because they are incomplete
    4. They motivate prospects to respond

    Other companies have enjoyed similar results. One mailed a remote-control dinosaur without the remote. Prospects would receive the remote in exchange for a sales meeting. Another business discovered the shoe size of its prospects and mailed one shoe in that size. Prospects were invited to receive the other shoe during a face-to-face meeting with a salesperson.

    Will this tactic work for your business? Maybe. Remember, mailing half a premium makes sense only when your list is small and the price of your product or service isn't.

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