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Member You - Direct Mail Strategies: How To Get a 50% D.M. Response Rate With A Stroke Of The Pen
When’s the last time someone asked you: “What's new?” If you're starting or growing a business, an e-business, or a web site, the answer is: "Everything!” – especially on the inside.Face it, launching a new enterprise – or taking it to the next level – can sometimes feel scary and overwhelming. Where do you begin? How do you begin? And do you have what it takes?Granted. We've heard about the classic stages of starting a suc
So is it worth it to spend the time sitting down to write handwritten notes to your clients and prospects? When was the last time you have had a 6%, 20% or 50% response rate on a mailing?
Here are some tips on how to get a 50% response rate on your next handwritten note mailing:
1. Each piece should begin with your client or prospects name not a generic greeting
Everyone has to attend or lead meetings at some time, but not all meetings are created equal. How many people dread going to any meeting verses a particular meeting? How many people feel the attended meeting was a waste of time? Does anyone think the meetings are really producing the desired results? How can meetings be made more effective and productive?Since everyone has to go to meetings, should those meetings be something pe
So, what can a business do to break through this noise and actually have their messages heard by their targeted customers?
Many businesses have just simply started to advertise more and louder…which simply compounds the overall problem. Some have tried gimmicks and sales. Still others have simply accepted a stagnant business growth model.
However, a few have begun to see huge success with a 2,000 year old tool that has none of the sexiness of a celebrity endorsement or the award winning graphics of a Madison Avenue Advertising firm. That tool is a simple handwritten note.
• A Midwestern restaurant owner sent out a series of handwritten notes to his customers and had a 20% response rate.
• A financial planner in the Northeast sent out just 80 handwritten notes to touch base with prospects and had 6 people call him and 2 set appointments.
• A non-profit was able to get 51 donations by simply sending a handwritten note to warm list of 100 people.
Why?
Handwritten notes are special. Clients cannot throw them away without reading them.
I dare you to try and throw out a handwritten note without reading it the next time you get one. Believe me, I’ve tried. I recently received a handwritten postcard from the hair studio that I had abandoned 6 months earlier for one closer to my home.
I knew it was probably just them asking me to come back as a client, but did I read it even though I knew it was a prospecting piece? Yes. There is a magnetic feeling that handwritten notes create that draws you in every single time.
Would I have read a prospecting form letter or an advertisement from the same studio? No.
So is it worth it to spend the time sitting down to write handwritten notes to your clients and prospects? When was the last time you have had a 6%, 20% or 50% response rate on a mailing?
Here are some tips on how to get a 50% response rate on your next handwritten note mailing:
1. Each piece should begin with your client or prospects name not a generic greeting
There isn’t a better timeHave you defined and written down exactly what you want in your vocational life? Have you talked about it with others? Now is a perfect time to follow your heart and become a magnet for your dreams.Give yourself permission to live the life you chooseThis is harder than you might think. There are many obstacles to cross before doing the work you love. These include financial concerns, relations
However, a few have begun to see huge success with a 2,000 year old tool that has none of the sexiness of a celebrity endorsement or the award winning graphics of a Madison Avenue Advertising firm. That tool is a simple handwritten note.
• A Midwestern restaurant owner sent out a series of handwritten notes to his customers and had a 20% response rate.
• A financial planner in the Northeast sent out just 80 handwritten notes to touch base with prospects and had 6 people call him and 2 set appointments.
• A non-profit was able to get 51 donations by simply sending a handwritten note to warm list of 100 people.
Why?
Handwritten notes are special. Clients cannot throw them away without reading them.
I dare you to try and throw out a handwritten note without reading it the next time you get one. Believe me, I’ve tried. I recently received a handwritten postcard from the hair studio that I had abandoned 6 months earlier for one closer to my home.
I knew it was probably just them asking me to come back as a client, but did I read it even though I knew it was a prospecting piece? Yes. There is a magnetic feeling that handwritten notes create that draws you in every single time.
Would I have read a prospecting form letter or an advertisement from the same studio? No.
So is it worth it to spend the time sitting down to write handwritten notes to your clients and prospects? When was the last time you have had a 6%, 20% or 50% response rate on a mailing?
Here are some tips on how to get a 50% response rate on your next handwritten note mailing:
1. Each piece should begin with your client or prospects name not a generic greeting
Making Your Future Work Better For YouIt’s the commonest concern people have about their careers. Where am I heading? Is this the right direction for me? How can I tell what will suit me best? Making good career decisions doesn't have to be agony if you clear away a few misconceptions.Break Out of Your Limits:Ignore the naysayers. We aren't limited from birth by some trick of inheritance. We make t
• A financial planner in the Northeast sent out just 80 handwritten notes to touch base with prospects and had 6 people call him and 2 set appointments.
• A non-profit was able to get 51 donations by simply sending a handwritten note to warm list of 100 people.
Why?
Handwritten notes are special. Clients cannot throw them away without reading them.
I dare you to try and throw out a handwritten note without reading it the next time you get one. Believe me, I’ve tried. I recently received a handwritten postcard from the hair studio that I had abandoned 6 months earlier for one closer to my home.
I knew it was probably just them asking me to come back as a client, but did I read it even though I knew it was a prospecting piece? Yes. There is a magnetic feeling that handwritten notes create that draws you in every single time.
Would I have read a prospecting form letter or an advertisement from the same studio? No.
So is it worth it to spend the time sitting down to write handwritten notes to your clients and prospects? When was the last time you have had a 6%, 20% or 50% response rate on a mailing?
Here are some tips on how to get a 50% response rate on your next handwritten note mailing:
1. Each piece should begin with your client or prospects name not a generic greeting
Just because your monitor and computer tower are rectangular doesn’t mean your mouse mat has to be. In fact, with optical mouse technology getting better and better, you need less and less room for your mouse to roam. Choosing a round or custom cut mouse mat to promote your business speaks volumes about your company’s willingness to embrace technology and the unordinary.Round is RadicalCircular mouse mats can be used t
I knew it was probably just them asking me to come back as a client, but did I read it even though I knew it was a prospecting piece? Yes. There is a magnetic feeling that handwritten notes create that draws you in every single time.
Would I have read a prospecting form letter or an advertisement from the same studio? No.
So is it worth it to spend the time sitting down to write handwritten notes to your clients and prospects? When was the last time you have had a 6%, 20% or 50% response rate on a mailing?
Here are some tips on how to get a 50% response rate on your next handwritten note mailing:
1. Each piece should begin with your client or prospects name not a generic greeting
A waste paper basket is surrounded by a smattering of scrunched up balls of paper. A hush falls over the studio as the creative director takes aim at the miniature basket ball hoop hanging delicately over the bin. He aims and fires from a distance of 2 metres. After the whooping and high fives have finally died down, the studio resumes back to some normality. A junior designer rummages through the bin to locate the winning paper ball as it
So is it worth it to spend the time sitting down to write handwritten notes to your clients and prospects? When was the last time you have had a 6%, 20% or 50% response rate on a mailing?
Here are some tips on how to get a 50% response rate on your next handwritten note mailing:
1. Each piece should begin with your client or prospects name not a generic greeting
2. You should handwrite the piece yourself or utilize some of the technology now available that will duplicate your handwriting accurately and easily – Computer generated font, while easier, will NOT get you a 50% response rate
3. Give your client or prospect a reason to call you – “I just thought of an idea that might really cut your tax bill, give me a call so we can get together before you do your taxes this year! Talk to you, Mike”
4. Put it on a card that will get their attention – Cute, unusual, beautiful, historic, children, animals…they all work but use a picture that catches their eye
5. Hand address their address, Do NOT use labels – Labels tell them that you sent the same card to hundreds of other people. You have to keep it personal, even if you are sending it to hundreds of other people!
If you follow these few, simple and easy guidelines, you will be surprised at the huge response rate you will receive. It will also be the last time you’ll want to flush good money down the drain sending out generic form letters or invitations. A little elbow grease or a little smarts (using technology) will go a long way when it comes to direct mail response rates.
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