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    the lead-generation factor. It's critical that you have some form of lead capture on your website, whether it's an info-req
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    About This Article
    This question comes from a real estate postcard marketing survey I sent to over 3,000 agents and brokers. From hundreds of responses, I compiled a list of the most commonly asked questions about real estate postcards. This is one of those questions.

    Question:
    What are the best postcard techniques to drive readers to your website?

    Answer:
    Before we talk about using postcards to drive traffic to your website, we have to address the lead-generation factor. It's critical that you have some form of lead capture on your website, whether it's an info-requ

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    and brokers. From hundreds of responses, I compiled a list of the most commonly asked questions about real estate postcards. This is one of those questions.

    Question:
    What are the best postcard techniques to drive readers to your website?

    Answer:
    Before we talk about using postcards to drive traffic to your website, we have to address the lead-generation factor. It's critical that you have some form of lead capture on your website, whether it's an info-req

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    This is one of those questions.

    Question:
    What are the best postcard techniques to drive readers to your website?

    Answer:
    Before we talk about using postcards to drive traffic to your website, we have to address the lead-generation factor. It's critical that you have some form of lead capture on your website, whether it's an info-req

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    website?

    Answer:
    Before we talk about using postcards to drive traffic to your website, we have to address the lead-generation factor. It's critical that you have some form of lead capture on your website, whether it's an info-req

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    the lead-generation factor. It's critical that you have some form of lead capture on your website, whether it's an info-request form, signing up for listing information, or what have you. Without lead generation, you have no way to capitalize on your website traffic and connect with visitors.

    With that out of the way...

    One of the best ways to generate website traffic with postcards is to create an outstanding website in the first place. Then it's simply a matter of promoting the website with your postcards to get people to visit (and, ideally, make a connection with them from there).

    It's a gre

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