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Member You - Real Estate Postcards: How to Differentiate Yourself
An impending redundancy from his well paid corporate job in the banking industry left Geoff Alexander pondering his career direction. Rather than apply for other corporate roles, he used the experience as a catylst to follow his entrepreneurial aspirations.In October 2004 he established his own marketing company. Out of that he spawned the idea for a separate online c
Maybe you could get local media coverage? Free donuts? Business cards by the door? Take-home infor
Do you suspect that you have black mold in your Los Angeles home? Black mold is most commonly a greenish black color. In most cases, you can tell right away whether or not the mold in your home is black mold or not. While it is always advised that you get mold removed and taken care of, there are some types of mold that you should have removed right away. One of those typ
The following question comes from a real estate postcard questionnaire I sent to more than 3,000 real estate agents and brokers. I compiled hundreds of responses to create a list of the most commonly asked questions. This is one of those questions.
Question:
How do I differentiate my real estate postcards from what all of the other agents are mailing in my area?
Answer:
You're wise not to imitate other agents in your area. The only time you should duplicate a marketing strategy that's already used in your market is when you can do it better -- like ten times better. But as a new agent, it would be difficult to compete by stacking up recent sales.
So why not go where they're not going? Why not come up with a great idea that nobody else is doing in your market, and then build a postcard campaign around it.
Let's brainstorm...
What's going on in your area? Is it a buyer's market or seller's market? What's happening in the news? What are people in your town talking about? How can you capitalize on that? Are you comfortable speaking in front of groups? If so, you could build a seminar program and promote it with postcards.
Do you know any mortgage people in the area? Why not ask them to partner up with you for mutual gain? What if you made the seminar a regular thing, like "First Friday." What if you built a website just for the seminar ... really giving it a life of its own, with testimonials, photos of previous sessions, maps to the location, the works.
Maybe you could get local media coverage? Free donuts? Business cards by the door? Take-home inform
With the property market beginning to show signs of slowing, many investors are on the lookout for other investment opportunities. The stock market has tremendous potential for those who understand it, but some people still feel more comfortable putting their money into more tangible things. A concrete curbing business is one such alternative for those who are looking for a
Answer:
You're wise not to imitate other agents in your area. The only time you should duplicate a marketing strategy that's already used in your market is when you can do it better -- like ten times better. But as a new agent, it would be difficult to compete by stacking up recent sales.
So why not go where they're not going? Why not come up with a great idea that nobody else is doing in your market, and then build a postcard campaign around it.
Let's brainstorm...
What's going on in your area? Is it a buyer's market or seller's market? What's happening in the news? What are people in your town talking about? How can you capitalize on that? Are you comfortable speaking in front of groups? If so, you could build a seminar program and promote it with postcards.
Do you know any mortgage people in the area? Why not ask them to partner up with you for mutual gain? What if you made the seminar a regular thing, like "First Friday." What if you built a website just for the seminar ... really giving it a life of its own, with testimonials, photos of previous sessions, maps to the location, the works.
Maybe you could get local media coverage? Free donuts? Business cards by the door? Take-home infor
If you think brands are only for Starbucks and Oreos, think again. Every single organization - including your nonprofit - has its own personality, its own identity, its own set of characteristics.As the nonprofit landscape gets increasingly competitive, it's more important than ever to brand yourself by clearly conveying your organization's focus, credibility, and uni
So why not go where they're not going? Why not come up with a great idea that nobody else is doing in your market, and then build a postcard campaign around it.
Let's brainstorm...
What's going on in your area? Is it a buyer's market or seller's market? What's happening in the news? What are people in your town talking about? How can you capitalize on that? Are you comfortable speaking in front of groups? If so, you could build a seminar program and promote it with postcards.
Do you know any mortgage people in the area? Why not ask them to partner up with you for mutual gain? What if you made the seminar a regular thing, like "First Friday." What if you built a website just for the seminar ... really giving it a life of its own, with testimonials, photos of previous sessions, maps to the location, the works.
Maybe you could get local media coverage? Free donuts? Business cards by the door? Take-home infor
Starting a home business is a huge step. Maybe you want to earn an extra income, extra spending money, or begin supporting your entire family with a home business. Either way, there are many home business solutions to choose from, and also many different ways to make money online. Earning a Residual Income with Home Business Solutions One way to build w
Do you know any mortgage people in the area? Why not ask them to partner up with you for mutual gain? What if you made the seminar a regular thing, like "First Friday." What if you built a website just for the seminar ... really giving it a life of its own, with testimonials, photos of previous sessions, maps to the location, the works.
Maybe you could get local media coverage? Free donuts? Business cards by the door? Take-home infor
Most customer interaction studies have a couple of core issues that we'd like to measure. Among the top are: satisfaction, importance, and loyalty.Satisfaction is how satisfied are your customers with respects to the various services and attributes of your engagement with theirs:a. over-all product/service satisfaction b. pre-sales support
Maybe you could get local media coverage? Free donuts? Business cards by the door? Take-home information kits with your bio as the last page? A sign-up form with email address so you can send them market updates?
Keep brainstorming! This is how great ideas are born. And when you've got a great idea, you can turn it into a great postcard message. And when you make a great offer like that, your postcard response rates will increase dramatically.
Turn off your internal critic. Get out a sheet of paper and start brainstorming. Scribble madly. Don't worry if your ideas seem outlandish, just keep going. If you come up with five ideas, there's bound to be a gem in there somewhere -- something other agents in your area aren't doing, or something you could do better than anyone else.
Then start filling in the details. Now that you've got your idea, how do you add value? How do you make it remarkable? How do you convey the most important points on a postcard? Sketch it out. Get creative and have fun. That's how the top-performing real estate postcards are born.
The key is to do it before everyone else is doing it. You've got to do it first, or do it better. Otherwise, you're just "another one of those postcards."
Good luck with your real estate postcard marketing!
* Copyright 2007, Brandon Cornett. You may republish this article online if you retain the author's byline and the active hy
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