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Member You - Marketing on a Budget
Earn More by Working Less- 7 Simple Steps To A Better LifeHave you ever wished there were more hours in your day, so you could get it all done? Why not manage those hours you do have better?A few years back, there was a trend among women to try to do it all, have it all, and be all to everyone. It didn’t work. Women soon realized that they couldn’t accomplish everything in life, alone. They needed help.As they learned this, they began to streamline their lives, focus on one thing at a time, and actually began to achieve more. Why? Because when you try to juggle too many balls, you drop them.They key is - you can have it all, but you can’t do it all.Here are 7 simple steps to getting everything you want from life:#1 - Time ManagementStop wasting time on frivolous needs of others. Phone calls, folks stopping by randomly, random emails, and other time eaters cut into the time you have to accomplish your goals and dreams. Stop pacifying others by wasting your time.Learn to establish the point of the visit and either respond or defer.#2 - Plan your Work: Work your PlanTake time to schedule your work for the next 90 days, set goals, determine projects, and put your plan on paper. Schedule weekly activities and break down your weekly goals. Each week, schedule out your days and then each day, take 5 minutes to schedule the next day.Keep a ‘To Do List’ one that is running - a spiral notebook works great for this, as you complete an item mark it off. If an item no longer matters, mark it off.Keep a daily ‘To Do List’ and schedule each activity into your day.#3 - Take a Day onsultant & freelance writer. Her two newest booklets, “The One Page Marketing Plan” and "13 Household Items You Can Use To Market Your Business" tips for marketing on a shoestring budget that can make the difference between success and failure. Check It Out is a customer-driven marketing firm providing design, writing, editing, desktop publishing services, and hands-on marketing workshops for independent professionals and small businesses. For more information, contact Ann Marie Rubertone, Check It Out (772) 335-0073, Por Are You Being Bullied?According to the results of a study presented at the annual conference of the British Psychological Society in April 2005, more than one in eight people admit to being bullied at work, and ganging up against the boss - often a middle manager - is on the increase. But what are ‘bullying behaviours’, and how can you tell if you yourself are being bullied?According to the trade union AMICUS in their publication ’Bullying at work: How to tackle it’, the type of workplaces where bullying is more prevalent are those where one or more of the following factors exist:• An extremely competitive environment• Fear of redundancy or downsizing• Fear for one’s position of employment• A culture of promoting oneself by putting colleagues down• Envy among colleagues• An authoritarian style of management and supervision• Frequent organisational change and uncertainty• Little or no participation in issues affecting the workplace• Lack of training• De-skilling• No respect for others and/or appreciation of their views• Poor working relationships in general• No clear published and accepted codes of conduct• Excessive workloads and demands on people• Impossible targets or deadlines• No procedures or policies for resolving problemsBeing bullied is an isolating experience. It tends not to be openly discussed in case this increases the risk of further ill-treatment, and because the ‘target’ often feels ashamed to discuss it with colleagues in case their professional credibility is called into A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective.
Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas gathered from marketing experts to help you make the most of a slim marketing budget:
Use Press Release Power
You might not realize it, but reporters sometimes need you as much as you need them. The key to getting their attention is coming up with a newsworthy item that is concisely written.
* Peg your release to real events, such as fundraising drives or a new service your business offers. Don't be witty to amuse yourself the idea must have a concrete purpose.
* If you can't figure out why your company might be newsworthy, ask your friends what they find interesting about your company.
* You can also utilize your built-in research tool your customers. If you have an offbeat idea, bounce it off them or have them fill out a short questionnaire. Ask them why they use your business.
Think Differently
Concoct an event to draw media coverage. For instance, a Japanese restaurant could create the world's largest sushi roll and advertise its record-breaking "sushi queue."
Put A Face On It
Placing your photograph on your business card creates a personal relationship, even if they don't know you. Not only will people remember your name, they'll remember your face.
Print The Praise
If someone says, "You do a great job," say, "Thanks, very much, that means an awful lot to me. I would appreciate it if you would write a testimonial letter." Then make the testimonial part of your promotional package.
Borrow A Message
When you see an article on a subject that might interest your clients, send them a photocopy with a note that says, "I thought you might be interested in this." You're making a personal connection with a client and associating yourself with the authority quoted in the article in the process.
Think Outside The Box
You don't have to outspend your competition, you just have to outthink them. Some examples: Buy a billboard ad every other month for a year. Chances are, the billboard won't be replaced on the off months, so you'll get more exposure at no extra cost.
This concept also relates to how you run your business: Always try to figure out how to give your customers something they can't find elsewhere, such as a children's play area at a restaurant.
Try The Old Faithfuls
Don't dismiss time-honored solutions that increase your company's community profile, such as sponsoring a charity event or outfitting a local little league team. You'll get your name out there, and that's what counts.
Copyright 2003 Ann Marie Rubertone Ann Marie Rubertone is a marketing consultant & freelance writer. Her two newest booklets, “The One Page Marketing Plan” and "13 Household Items You Can Use To Market Your Business" tips for marketing on a shoestring budget that can make the difference between success and failure. Check It Out is a customer-driven marketing firm providing design, writing, editing, desktop publishing services, and hands-on marketing workshops for independent professionals and small businesses. For more information, contact Ann Marie Rubertone, Check It Out (772) 335-0073, Port 8 Secrets to Marketing SuccessThe profits of a business are totally dependent on
marketing. Otherwise few, if any, sales will be generated.
But what is marketing anyway?Marketing is doing what it takes to convince enough
customers to pay the necessary price for your products
and/or services to produce the desired profits for the
business.Let's discuss the 8 Secrets business owners can use to
greatly improve their marketing success.Secret #1: Give marketing top priority. The primary reason
any customer chooses to buy your products or services is
because of effective marketing. The marketing process
starts at the very beginning and continues forever!
Marketing consists of four separate functions, known as the
four P's:1. Product - Develop your products and/or services to
ensure they fill the needs of your potential customers, so
they will want to buy from your business. You have full
control over this marketing function.2. Pricing - Set your price structure to ensure that the
business will achieve the desired profits and that
customers will perceive the value of the benefits they receive
to be greater than the prices they pay. You have full control
over this marketing function.3. Positioning - Position your products and/or services to
allow potential customers easy interaction with the
business to evaluate and purchase your products or
services. You have full control over this marketing function.4. Promotion - The final step is promotion, where you
communicate with your potential customers (normally
through a communicati urpose.
* If you can't figure out why your company might be newsworthy, ask your friends what they find interesting about your company.
* You can also utilize your built-in research tool your customers. If you have an offbeat idea, bounce it off them or have them fill out a short questionnaire. Ask them why they use your business.
Think Differently
Concoct an event to draw media coverage. For instance, a Japanese restaurant could create the world's largest sushi roll and advertise its record-breaking "sushi queue."
Put A Face On It
Placing your photograph on your business card creates a personal relationship, even if they don't know you. Not only will people remember your name, they'll remember your face.
Print The Praise
If someone says, "You do a great job," say, "Thanks, very much, that means an awful lot to me. I would appreciate it if you would write a testimonial letter." Then make the testimonial part of your promotional package.
Borrow A Message
When you see an article on a subject that might interest your clients, send them a photocopy with a note that says, "I thought you might be interested in this." You're making a personal connection with a client and associating yourself with the authority quoted in the article in the process.
Think Outside The Box
You don't have to outspend your competition, you just have to outthink them. Some examples: Buy a billboard ad every other month for a year. Chances are, the billboard won't be replaced on the off months, so you'll get more exposure at no extra cost.
This concept also relates to how you run your business: Always try to figure out how to give your customers something they can't find elsewhere, such as a children's play area at a restaurant.
Try The Old Faithfuls
Don't dismiss time-honored solutions that increase your company's community profile, such as sponsoring a charity event or outfitting a local little league team. You'll get your name out there, and that's what counts.
Copyright 2003 Ann Marie Rubertone Ann Marie Rubertone is a marketing consultant & freelance writer. Her two newest booklets, “The One Page Marketing Plan” and "13 Household Items You Can Use To Market Your Business" tips for marketing on a shoestring budget that can make the difference between success and failure. Check It Out is a customer-driven marketing firm providing design, writing, editing, desktop publishing services, and hands-on marketing workshops for independent professionals and small businesses. For more information, contact Ann Marie Rubertone, Check It Out (772) 335-0073, Por Can Adding Features Cost You Sales?It seems everywhere I turn someone is trying to upgrade me, or sell me something in addition to what I want, or get me to do more work to use their services - all in the name of providing me with more value. The heating and air conditioning service guy now wants to clean my ducts and my fireplace chimney. The dentist tells me that I need to have the area between my two molars and my gums cleaned (flossing doesn’t get there) at a cost of two hours and over $400. And every business now seems to have a telephone answering system that replaces their receptionist with way too many numeric presses by MY finger … only to be disconnected or routed back through the same choices again.Without realizing it (my wife pointed it out) I have moved away from many tried and true service and product suppliers to those who are sticking to the basics - or at least to the ones that reflect my basics. Even my old friend American Express received a nasty rejection of a service I had used for a long time - auto rental coverage. I recently opened a letter from the company advising me that changes had been made to this coverage as detailed in a brochure that was enclosed. The brochure was four pages (front and back), in 8 or 9 typeface, with no margins top, bottom or on either side.My letter canceling this coverage stated that I was not inclined or equipped to read that enclosure to find the changes - which I was confident were not made with my best interest at heart.In another example I watched a TV ad with fascination about a new feature on a certain automobile that would parallel park the ca TRONG>If someone says, "You do a great job," say, "Thanks, very much, that means an awful lot to me. I would appreciate it if you would write a testimonial letter." Then make the testimonial part of your promotional package.
Borrow A Message
When you see an article on a subject that might interest your clients, send them a photocopy with a note that says, "I thought you might be interested in this." You're making a personal connection with a client and associating yourself with the authority quoted in the article in the process.
Think Outside The Box
You don't have to outspend your competition, you just have to outthink them. Some examples: Buy a billboard ad every other month for a year. Chances are, the billboard won't be replaced on the off months, so you'll get more exposure at no extra cost.
This concept also relates to how you run your business: Always try to figure out how to give your customers something they can't find elsewhere, such as a children's play area at a restaurant.
Try The Old Faithfuls
Don't dismiss time-honored solutions that increase your company's community profile, such as sponsoring a charity event or outfitting a local little league team. You'll get your name out there, and that's what counts.
Copyright 2003 Ann Marie Rubertone Ann Marie Rubertone is a marketing consultant & freelance writer. Her two newest booklets, “The One Page Marketing Plan” and "13 Household Items You Can Use To Market Your Business" tips for marketing on a shoestring budget that can make the difference between success and failure. Check It Out is a customer-driven marketing firm providing design, writing, editing, desktop publishing services, and hands-on marketing workshops for independent professionals and small businesses. For more information, contact Ann Marie Rubertone, Check It Out (772) 335-0073, Por What's Your NICHE Market - III ?What effect are the baby boomers having on the economy I hear you ask. Folks, in 2005, the economy IS the boomers!Boomers represent the vast majority of the work force. There are 76 million of boomers in the US alone; they ARE the economy. (That is not an exaggeration; that is a statistical reality.) Baby Boomers represent only 28 percent of the US population – yet they represent 50 percent of the economy.The Baby Boomers are obviously aging and because of this are willing to spend anything to stay young, healthy and full of vitality.So keeping this in mind the NICHE market to take full advantage of (drum roll please) is the Wellness Industry.According to research, the wellness industry is headed for over ONE TRILLION dollars by the year 2010. This wellness movement will surpass the dot com revolution.Paul Zane Pilzer Economic Advisor to two presidential administrations and three-times New York Times best-selling author explains The Wellness Revolution.“The boom in the Wellness Business is ready to explode in a way never before in our history. At over 12 billion dollars in the U.S.A. and Canada this is just the tip of an ever-growing iceberg.”Paul goes on to say … “there's a great window of opportunity for network marketing companies to educate consumers about wellness products and services.”“I see great opportunities coming for the network marketing industry because network marketing is clearly the best vehicle we have today, in the United States and around the world, to educate people about new products and services.”“I see ou'll get more exposure at no extra cost.
This concept also relates to how you run your business: Always try to figure out how to give your customers something they can't find elsewhere, such as a children's play area at a restaurant.
Try The Old Faithfuls
Don't dismiss time-honored solutions that increase your company's community profile, such as sponsoring a charity event or outfitting a local little league team. You'll get your name out there, and that's what counts.
Copyright 2003 Ann Marie Rubertone Ann Marie Rubertone is a marketing consultant & freelance writer. Her two newest booklets, “The One Page Marketing Plan” and "13 Household Items You Can Use To Market Your Business" tips for marketing on a shoestring budget that can make the difference between success and failure. Check It Out is a customer-driven marketing firm providing design, writing, editing, desktop publishing services, and hands-on marketing workshops for independent professionals and small businesses. For more information, contact Ann Marie Rubertone, Check It Out (772) 335-0073, Por Customer Service for Customer Service ConsultantsMany customer service consultants do not give good customer service themselves to the corporations who hire them for advice and training. This is rather interesting, as it shows a total disregard for the customer, while purporting to be an expert on customer service.Too many people who are semi retired will go into the customer service consulting industry and set up a web site and pretend to be someone of extreme importance and knowledge in the field. They will write articles in trade journals and over-embellish their résumés on their web sites.The fact is that there are hundreds and hundreds of pretenders out there; who would have you believe they are customer service specialist. Yet, even when you try to contact them by e-mail they will not e-mail you back; instead they want you to buy something on their web site.Many times there is no place on their web site to send them an e-mail and no contact information at all. What they really want is for you to buy something online. Unfortunately this completely shows us they have no customer service capabilities at all and they're just trying to sell us more junk.If you want someone who is really good at customer service then perhaps you should make sure that they have easy contact information on their web site and plenty of references of top-notch companies that they have done business with. Please consider all this in 2006. onsultant & freelance writer. Her two newest booklets, “The One Page Marketing Plan” and "13 Household Items You Can Use To Market Your Business" tips for marketing on a shoestring budget that can make the difference between success and failure. Check It Out is a customer-driven marketing firm providing design, writing, editing, desktop publishing services, and hands-on marketing workshops for independent professionals and small businesses. For more information, contact Ann Marie Rubertone, Check It Out (772) 335-0073, Port St. Lucie, FL www.checkitoutinc.com cio@adelphia.net | |
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