Member You - Five Tips to Make Your Marketing More Creative

Same old same old just doesn't sell anymore. To make your marketing stand out, you need to get creative. Below are five tips designed to get your creative juices flowing. Some are brainteasers or are what Michael Michalko in "Thinkertoys" calls Linear Thinkertoys. Others fall under intuition or Intuitive Thinkertoys.

Some tips may appeal to you more than others. My suggestion is to try them all. Even the ones you're not drawn to may still open some doors that wouldn't have opened any other way.

These tips will work whether you sell a product, a service or both.

1. Find the "second right answer." Roger von Oech talks about this in A Whack on the Side of the Head. Don't be content with the first good idea you come up with. Take the time to think of a second, or third or 50th idea. Quantity counts – the more ideas you have to choose from, the more likely you'll discover an excellent or even a brilliant one. Remember, Thomas Edison discovered thousands of ways a light bulb didn't work.

Setting a Pitiful Example: Twenty-six Warnings to Heed *
TO: All Parents [and Employers and Managers]From: Your Child and/or EmployeeDate: The present timeRe: Don't Spoil me; Teach Me1. Don't spoil me. I know quite well that I ought not to have all I ask for. I'm only testing you.2. Don't be afraid to be firm with me. I prefer it; it lets me know where I stand.3. Don't use force with me. It teaches me that power is all that counts; I will respond more readily to being led.4. Don't be inconsistent. It confuses me and makes me try harder to get away with everything that I can.5. Don't make promises you cannot keep them. It will discourage my ts fall under intuition or Intuitive Thinkertoys.

Some tips may appeal to you more than others. My suggestion is to try them all. Even the ones you're not drawn to may still open some doors that wouldn't have opened any other way.

These tips will work whether you sell a product, a service or both.

1. Find the "second right answer." Roger von Oech talks about this in A Whack on the Side of the Head. Don't be content with the first good idea you come up with. Take the time to think of a second, or third or 50th idea. Quantity counts – the more ideas you have to choose from, the more likely you'll discover an excellent or even a brilliant one. Remember, Thomas Edison discovered thousands of ways a light bulb didn't work.

Your Image Can Affect Your Success
Hi!Recently one of my clients was looking to hire a financial controller for her business. Out of all the people who applied, the most suitable person was John.John had most of the attributes Jenny was looking for. Using our tip sheet Hiring the Right People as a guide, it was easy for her to narrow down her shortlist of applicants.Unfortunately there was one negative aspect about John… his appearance. Although he was dressed in suitable business attire, he was extremely overweight. This bothered Jenny for two reasons. She thought someone in that situation would be more prone to illness and secondly, if he didn’t take care of himself personally, what would he be others. My suggestion is to try them all. Even the ones you're not drawn to may still open some doors that wouldn't have opened any other way.

These tips will work whether you sell a product, a service or both.

1. Find the "second right answer." Roger von Oech talks about this in A Whack on the Side of the Head. Don't be content with the first good idea you come up with. Take the time to think of a second, or third or 50th idea. Quantity counts – the more ideas you have to choose from, the more likely you'll discover an excellent or even a brilliant one. Remember, Thomas Edison discovered thousands of ways a light bulb didn't work.

Hiring a Yellow Page Consultant
Let’s face it. Not every business person is a marketing expert. Sure, you’re great at plumbing, moving, or appliance sales, but that’s where it ends. After all, you have an accountant, insurance person, financial planner, and perhaps an attorney to guide you in those areas you are not familiar with. So why not admit that you are also uneducated when it comes to promotion and advertising? Now, was that so hard?Look at your YP budget. It may be 1000’s a month. Therefore, with a $25,000 annual investment at stake, why take chances? It’s not just the money, it’s the future of your business. Let’s review just a few of the problems with YP advertising that you have to deal with:<rk whether you sell a product, a service or both.

1. Find the "second right answer." Roger von Oech talks about this in A Whack on the Side of the Head. Don't be content with the first good idea you come up with. Take the time to think of a second, or third or 50th idea. Quantity counts – the more ideas you have to choose from, the more likely you'll discover an excellent or even a brilliant one. Remember, Thomas Edison discovered thousands of ways a light bulb didn't work.

Want To Get More Work Done? Find The Best Office Chair You Can!
There are very few jobs that will let you escape from the dreaded office chair. Studies show that the average working person spends over 70,000 hours in an office chair during the course of his or her life, and that is just the average. The study did not include computer analysts, secretaries, writers, or data entry professionals. It is also believed that overall health and productivity is related to the comfort that you maintain while trying to work in your particular office chair. Therefore, it is important to try and achieve maximum comfort while also trying to achieve maximum results in the home or work environment. With so many options on the market today, it can be hard to decidcontent with the first good idea you come up with. Take the time to think of a second, or third or 50th idea. Quantity counts – the more ideas you have to choose from, the more likely you'll discover an excellent or even a brilliant one. Remember, Thomas Edison discovered thousands of ways a light bulb didn't work.

2. Change the question. If you change the question, you're probably going to get a different answer. You say you want to sell more products? What if you changed the question to how can you make more money? Well, there are other ways to make more money than to sell more products – maybe you lower the cost of making the product or you raise the price of the product. Now you suddenly have new avenues to explore rather than just going down the same tired path.

3. Ask your product or service how it wants to be sold. Now we move into more intuitive techniques. Start by getting yourself into a relaxed state. Take a few deep breaths or practice some relaxation techniques. Imagine your product or service in front of you. Now ask it questions. Who do you want to be sold to? How do you want to be sold? What are your strengths? What are your weaknesses? Who do you think you can help? Why do you want to help them? You can also do this technique as a journal exercise. Write down the question and answer. See what bubbles up onto t

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.memberyou.net/article/30225/memberyou-Five-Tips-to-Make-Your-Marketing-More-Creative.html">Five Tips to Make Your Marketing More Creative</a>

BB link (for phorums):
[url=http://www.memberyou.net/article/30225/memberyou-Five-Tips-to-Make-Your-Marketing-More-Creative.html]Five Tips to Make Your Marketing More Creative[/url]

Related Articles:

Joint Venture

A joint venture (often abbreviated JV) is a legal entity formed between two or more parties to undertake economic activity together. The parties agree to create a new entity by both contributing equity, and they then share in the revenues, expenses, and control of the enterprise.

How to Choose Right Computer Based Training Vendors

Everyday more training software developers and vendors join the world of IT providers, companies and individuals who usually fall into two categories: those who develop applications, and those who provide learning solutions.

You Just Found the Perfect Fund Raising Idea

The great thing about raising money for your favorite charity or group is that it allows you to get creative. Maybe you are one who is always on the look out for...

Bookmark it: