Background checks can be used for a variety of purposes and are a good way to have confidence that someone with whom you are involved personally or professionally is disclosing all necessary information.
Management's first response to a tight budget is often to reduce expenditures across the organization. Even worse, marketing and communications budgets are often cut more than other departments. But when a nonprofit cuts marketing, it cuts off one of the hands that feeds it. How can you avoid having your budget cut in hard times? Rather than taking a defensive position when faced with budget cuts, proactively respond to your nonprofit’s challenges. This article tells you how.
Selling to the widest possible pool – trying to be all things to all people – is limiting your ability to make money and attract customers. Author Wendy Maynard explains how a well-defined niche will make your marketing more cost effective and your business more profitable.