Tags |
|
|
Links |
|
|
Member You - What You MUST Understand About Your Web Numbers
Baby boomer, have you started writing your business or professional memoirs? Writing a memoir about a business or company history is something that does not always cross the mind of a busy professional person. Maybe you haven’t even thought of recording your business or professional story? Here you are, working hard all of your life to build a business, reach certain levels in your company, or become a successful entrepreneur. What you’ve learned over the years won’t be found in any bookshelf, right? So why will you let all of that wisdom be lost to future generations forever?If you
(Here's a longer way of doing this but it may make more sense to you: Based on Suzy's current conversion rate, she makes an average of 3 sales per 100 visitors. 3 x $20 = $60. So for every 100 visitors she makes an average of $60. $60 / 100 visitors = $0.60 per visitor.)
This number tells Suzy how much it's worth spending to get a visitor to her site. For example, if she decides to advertise on a pay-per-click search engine, she knows that $0.60 is the maximum she'd want to bid. (For a beginner's guide to pay-per-click search engines, see my article at www.ezine-queen.com/payclick.htm)
FR*EE Calculations Template
Would you like a fre
Pallets are platforms that are used for transporting or storing things. They are used especially in industries like factories, warehouses, retail, food storage, grains, chemicals, pharmaceuticals, etc. Pallets are often placed in rough industrial conditions with high humidity, pollution, and dust levels. It is thus very important to use covers for protecting the pallets.Pallet covers not only protect the pallets from dust but also provide insulation against excessive humidity, thus lowering the chance of rusting, scratches, and corrosion. They also protect wooden pallets from insects
...my Web statistics.
"Yuck! Why should I have to do this?" I thought. "I'm not a numbers person. Such small details! I want to spend time on big ideas."
Then after a few months of poor sales, I realized I needed to learn more about my numbers so I could learn how to improve my results. (You can't improve something that you can't measure.) After getting acquainted with my statistics, I not only realized that this information would help me immensely, but I was relieved that it wasn't so hard after all. It was just unfamiliar.
There are four types of basic "Web numbers" I want you to understand. Don't worry — if I can handle this, you can too!
1. Sales
HOW MANY SALES are you making? This should be easy to determine on your end.
2. Unique Visitors
HOW MANY PEOPLE are visiting your site? To know this, you'll need to know your number of unique visitors.
Do NOT confuse unique visitors with "hits," which refers to number of graphics downloaded. (For example, if you have a Web page with 10 graphics, 10 hits would equal one visitor.)
Your Web host may already provide some stats you can access, but many of these programs are hard to understand and only track hits. If this is the case, it's well worth it to use a low-cost outside tracking service such as WebSTAT (www.WebStat.com) that will show you your number of unique visitors.
3. Sales Conversion Rate
Here's where we start with some math. Take your number of sales during a given time, and divide it by your number of visitors during that time. We'll walk through this in a minute.
4. Value per Visitor
This tells you how much each visitor is worth to you. It's basically your selling price times your conversion rate.
Let's Walk Through It Together
Say Suzy Q runs a site that sells a special report on how to teach your dog to do a back flip. The report sells for $20.
Last month she had 50 online sales. Her Web stats show that during that month she had 1,500 unique visitors.
First let's figure her sales conversion rate — sales divided by visitors.
50 / 1,500 = .0333. We'll round it down to .03. (If we're talking about percentages, that's about 3%. Or 3 sales for each 100 visitors.)
Now, let's determine her value per visitor.
The report sells for $20, and we now know that her sales conversion rate is .03. So .03 x $20 = $.60.
That means each visitor is worth 60 cents to Suzy, whether they buy or not.
(Here's a longer way of doing this but it may make more sense to you: Based on Suzy's current conversion rate, she makes an average of 3 sales per 100 visitors. 3 x $20 = $60. So for every 100 visitors she makes an average of $60. $60 / 100 visitors = $0.60 per visitor.)
This number tells Suzy how much it's worth spending to get a visitor to her site. For example, if she decides to advertise on a pay-per-click search engine, she knows that $0.60 is the maximum she'd want to bid. (For a beginner's guide to pay-per-click search engines, see my article at www.ezine-queen.com/payclick.htm)
FR*EE Calculations Template
Would you like a free
Toronto, ON, Nov, 2006 - There are many applications for how RFID systems help manufacturers and warehouse operations; these applications can be as unique as the enterprise they help. However, there are some common areas in these industries related to their logistics of getting the finished product to the customer or to another distribution center. Bottlenecking of the goods at the shipping door has implications on the costs to ship goods, lowers revenues when there are fewer shipped goods to bill and puts a drag on productivity gains you have made in other areas of the enterprise.As
There are four types of basic "Web numbers" I want you to understand. Don't worry — if I can handle this, you can too!
1. Sales
HOW MANY SALES are you making? This should be easy to determine on your end.
2. Unique Visitors
HOW MANY PEOPLE are visiting your site? To know this, you'll need to know your number of unique visitors.
Do NOT confuse unique visitors with "hits," which refers to number of graphics downloaded. (For example, if you have a Web page with 10 graphics, 10 hits would equal one visitor.)
Your Web host may already provide some stats you can access, but many of these programs are hard to understand and only track hits. If this is the case, it's well worth it to use a low-cost outside tracking service such as WebSTAT (www.WebStat.com) that will show you your number of unique visitors.
3. Sales Conversion Rate
Here's where we start with some math. Take your number of sales during a given time, and divide it by your number of visitors during that time. We'll walk through this in a minute.
4. Value per Visitor
This tells you how much each visitor is worth to you. It's basically your selling price times your conversion rate.
Let's Walk Through It Together
Say Suzy Q runs a site that sells a special report on how to teach your dog to do a back flip. The report sells for $20.
Last month she had 50 online sales. Her Web stats show that during that month she had 1,500 unique visitors.
First let's figure her sales conversion rate — sales divided by visitors.
50 / 1,500 = .0333. We'll round it down to .03. (If we're talking about percentages, that's about 3%. Or 3 sales for each 100 visitors.)
Now, let's determine her value per visitor.
The report sells for $20, and we now know that her sales conversion rate is .03. So .03 x $20 = $.60.
That means each visitor is worth 60 cents to Suzy, whether they buy or not.
(Here's a longer way of doing this but it may make more sense to you: Based on Suzy's current conversion rate, she makes an average of 3 sales per 100 visitors. 3 x $20 = $60. So for every 100 visitors she makes an average of $60. $60 / 100 visitors = $0.60 per visitor.)
This number tells Suzy how much it's worth spending to get a visitor to her site. For example, if she decides to advertise on a pay-per-click search engine, she knows that $0.60 is the maximum she'd want to bid. (For a beginner's guide to pay-per-click search engines, see my article at www.ezine-queen.com/payclick.htm)
FR*EE Calculations Template
Would you like a fre
Things are moving fast and I bet you have seen exhibitions in your life, while promoting your products and services or as visitor.It is part of a company’s marketing to reevaluate the situation every year and decide whether to do it or not, since the cost effectiveness of an exhibition is usually not that projected. However, what pushes them to do it again and again is the main feature of such an event: the issue of “to see and to be seen”.It is a well-known fact that exhibits are powerful marketing agents by means of which companies seek to bridge the gap between buyer and sel
3. Sales Conversion Rate
Here's where we start with some math. Take your number of sales during a given time, and divide it by your number of visitors during that time. We'll walk through this in a minute.
4. Value per Visitor
This tells you how much each visitor is worth to you. It's basically your selling price times your conversion rate.
Let's Walk Through It Together
Say Suzy Q runs a site that sells a special report on how to teach your dog to do a back flip. The report sells for $20.
Last month she had 50 online sales. Her Web stats show that during that month she had 1,500 unique visitors.
First let's figure her sales conversion rate — sales divided by visitors.
50 / 1,500 = .0333. We'll round it down to .03. (If we're talking about percentages, that's about 3%. Or 3 sales for each 100 visitors.)
Now, let's determine her value per visitor.
The report sells for $20, and we now know that her sales conversion rate is .03. So .03 x $20 = $.60.
That means each visitor is worth 60 cents to Suzy, whether they buy or not.
(Here's a longer way of doing this but it may make more sense to you: Based on Suzy's current conversion rate, she makes an average of 3 sales per 100 visitors. 3 x $20 = $60. So for every 100 visitors she makes an average of $60. $60 / 100 visitors = $0.60 per visitor.)
This number tells Suzy how much it's worth spending to get a visitor to her site. For example, if she decides to advertise on a pay-per-click search engine, she knows that $0.60 is the maximum she'd want to bid. (For a beginner's guide to pay-per-click search engines, see my article at www.ezine-queen.com/payclick.htm)
FR*EE Calculations Template
Would you like a fre
Automatic Spanish translation tools are all over the Internet these days and it's easy to see how many people get the false idea that these tools can currently or in the near future will replace professional translators.Well, most people know that these free online Spanish translators are not ideal translators andien shouldn't be entrusted to translate important documents. However, there are times when these automatic Spanish translators can provide some value to you or your business, even as a translator.Along these lines, here are five ways that you can take advantage of the
Say Suzy Q runs a site that sells a special report on how to teach your dog to do a back flip. The report sells for $20.
Last month she had 50 online sales. Her Web stats show that during that month she had 1,500 unique visitors.
First let's figure her sales conversion rate — sales divided by visitors.
50 / 1,500 = .0333. We'll round it down to .03. (If we're talking about percentages, that's about 3%. Or 3 sales for each 100 visitors.)
Now, let's determine her value per visitor.
The report sells for $20, and we now know that her sales conversion rate is .03. So .03 x $20 = $.60.
That means each visitor is worth 60 cents to Suzy, whether they buy or not.
(Here's a longer way of doing this but it may make more sense to you: Based on Suzy's current conversion rate, she makes an average of 3 sales per 100 visitors. 3 x $20 = $60. So for every 100 visitors she makes an average of $60. $60 / 100 visitors = $0.60 per visitor.)
This number tells Suzy how much it's worth spending to get a visitor to her site. For example, if she decides to advertise on a pay-per-click search engine, she knows that $0.60 is the maximum she'd want to bid. (For a beginner's guide to pay-per-click search engines, see my article at www.ezine-queen.com/payclick.htm)
FR*EE Calculations Template
Would you like a fre
Metal stamping machines are used to give the exact shape and parameters to the metal products. When a metal sheet is inserted into the metal stamping machine, it can be molded into the exact shape. The kind of shape that has to be given to the product should be pre-determined before putting the metal in the stamping machines. The customer provides a sample or a diagram of the product that has to be created. Sometimes, the customer may not even know what the final product will look like. He will come with a vague idea of what purpose the product would serve. Most metal stamping producers have
(Here's a longer way of doing this but it may make more sense to you: Based on Suzy's current conversion rate, she makes an average of 3 sales per 100 visitors. 3 x $20 = $60. So for every 100 visitors she makes an average of $60. $60 / 100 visitors = $0.60 per visitor.)
This number tells Suzy how much it's worth spending to get a visitor to her site. For example, if she decides to advertise on a pay-per-click search engine, she knows that $0.60 is the maximum she'd want to bid. (For a beginner's guide to pay-per-click search engines, see my article at www.ezine-queen.com/payclick.htm)
FR*EE Calculations Template
Would you like a free fill-in-the-blanks template to help you make the calculations above? I've put one together for you! Send a blank e-mail to ali-39796@autocontactor.com and you'll receive it automatically.
What to DO With Your Numbers
First of all, look at your unique visitors. If your numbers aren't as high as you'd like, work on attracting more prospects to your site via your e-zine, search engine listings, advertisements, articles, etc.
Then look at your sales conversion rate. If it's around 2-3%, you're doing pretty well for online sales, according to what many Internet experts share. Some months my conversion rate has been as high as 6%, but it typically hovers around 4%. Some marketers with hot products have reported conversion rates up to 10 or 20%. (Hey, it gives us something to shoot for!)
Aim to continually improve your sales copy and your sales offer to boost your results. Keep a log of what changes you make and when you make them so you can see which factors help or hinder your sales. (There's a place for these notes in that template I created for you.)
Don't Sweat It
This may seem foreign to you right now, but once it becomes familiar, you'll actually have fun with it. And there's more where this came from, once you're ready!
(c) 2003 Alexandria K. Brown
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.memberyou.net/article/30137/memberyou-What-You-MUST-Understand-About-Your-Web-Numbers.html">What You MUST Understand About Your Web Numbers</a>
BB link (for phorums):
[url=http://www.memberyou.net/article/30137/memberyou-What-You-MUST-Understand-About-Your-Web-Numbers.html]What You MUST Understand About Your Web Numbers[/url]
Related Articles:
Resume for Sales Professional Healthcare - Work Experience
Forecasting In The Logistical Process
Bookmark it:
|