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Member You - Why You Don't NEED a Marketing Plan
“We need to communicate better!” This is the most evident catch-all solution people offer to fix all kinds of problems in the workplace – from poor safety to a failing merger; from poor management to an unmotivated workforce. And it’s true. To help people perform better in any organisation at whatever they do everybody has to find ways to communicate more effectively.However, there are three problems with the catchall “we-h
I see this as a great example of that you don't have to be perfect.
I didn't wait until I had a marketing plan.
I didn't wait until I had all my ducks in a row.
In fact, I'm proud to share that I've never been fully prepared for anything I've ever take
If you want to plan for a year, sow rice, if for a decade, plant a tree and if for the lifetime, then train your work force. - Chinese proverbIn these days of global competition, if organizations dare to ignore this saying just as another management quote, I bet, its doomsday is not far off. If an individual is sel
How did I get featured in a major, national magazine?
Do I have a great PR person? Did I know someone at the magazine? Was this part of my carefully-crafted marketing plan?
No, no, and um, no.
I'll tell you exactly how I did it.
Are you ready?
I picked up the phone.
A few months ago, I was flipping through a past issue of Entrepreneur and saw they had a section that listed Web resources.
I looked at the bottom of the page and saw the name of the author.
I flipped to the front of the magazine, found the masthead, and located the phone number for their editorial offices.
I called that number and asked for that guy.
He picked up the phone.
I asked how I could submit a resource.
He told me.
I submitted mine.
He ran it.
Serendipity?
Well, I do believe when you put energy out, you get good things back. But honestly, I just picked up the phone.
I see this as a great example of that you don't have to be perfect.
I didn't wait until I had a marketing plan.
I didn't wait until I had all my ducks in a row.
In fact, I'm proud to share that I've never been fully prepared for anything I've ever taken
I've lost count of the number of times I've heard people complain that they can't pursue job X because they lack experience, and they "don't have transferable skills."Poppycock. Everybody has transferable skills.The reason people think they don't is because they're mixing up two very different things. They're mistaking transferable skills for transferable experience.Transferable experience is usually direct. I
No, no, and um, no.
I'll tell you exactly how I did it.
Are you ready?
I picked up the phone.
A few months ago, I was flipping through a past issue of Entrepreneur and saw they had a section that listed Web resources.
I looked at the bottom of the page and saw the name of the author.
I flipped to the front of the magazine, found the masthead, and located the phone number for their editorial offices.
I called that number and asked for that guy.
He picked up the phone.
I asked how I could submit a resource.
He told me.
I submitted mine.
He ran it.
Serendipity?
Well, I do believe when you put energy out, you get good things back. But honestly, I just picked up the phone.
I see this as a great example of that you don't have to be perfect.
I didn't wait until I had a marketing plan.
I didn't wait until I had all my ducks in a row.
In fact, I'm proud to share that I've never been fully prepared for anything I've ever take
How many people have worked from nine to five for 40 to 50 years and have nothing to show for it? How much is your time really worth? Most of us do not have the money to invest in advertising on the Internet. But, do you have the time? How about one to three years? Many people are drawing 6-figure incomes from the Internet within only a few years. More millionaires have been created on the Internet then in any other way in history
I looked at the bottom of the page and saw the name of the author.
I flipped to the front of the magazine, found the masthead, and located the phone number for their editorial offices.
I called that number and asked for that guy.
He picked up the phone.
I asked how I could submit a resource.
He told me.
I submitted mine.
He ran it.
Serendipity?
Well, I do believe when you put energy out, you get good things back. But honestly, I just picked up the phone.
I see this as a great example of that you don't have to be perfect.
I didn't wait until I had a marketing plan.
I didn't wait until I had all my ducks in a row.
In fact, I'm proud to share that I've never been fully prepared for anything I've ever take
In reality, no job is ever perfect, but there is nothing wrong with fantasizing about your ideal job. In fact, it may help you set goals for current employment and your future career. Your fantasy job can help you evaluate real jobs. Real jobs come in three forms: Survival Jobs, Bridge Jobs, and Career Jobs. All three require skills and the ability to describe your skills.Fantasy Job
He picked up the phone.
I asked how I could submit a resource.
He told me.
I submitted mine.
He ran it.
Serendipity?
Well, I do believe when you put energy out, you get good things back. But honestly, I just picked up the phone.
I see this as a great example of that you don't have to be perfect.
I didn't wait until I had a marketing plan.
I didn't wait until I had all my ducks in a row.
In fact, I'm proud to share that I've never been fully prepared for anything I've ever take
A client who has a fine arts degree wanted to move out of his successful career in advertising and into the real estate development business. He had already enrolled in a top notch MBA program to learn more about the field. In addition he had found work with a bank doing real estate appraisals.With another year to go in the MBA program he came to me to work on creating a plan for becoming a real estate developer.It
I see this as a great example of that you don't have to be perfect.
I didn't wait until I had a marketing plan.
I didn't wait until I had all my ducks in a row.
In fact, I'm proud to share that I've never been fully prepared for anything I've ever taken on.
I just knew who I wanted to reach and what I wanted to say.
(I wanted to reach small business owners and solo professionals, and I wanted to let them know about all the valuable, free information at my Web site.)
And you know what?
That's also all YOU have to know!
Listen, marketing plans are swell. If you have one, more power to you. I often wish that I did have a nice, neat plan to follow for the entire year. In fact, it's been on my to-do list for about five years.
It just doesn't look like I'm ever going to do it.
I've realized that what works better, for me, is to simply jump at opportunities as they arise, even if my pattern is haphazard. Otherwise I'd still be where I was two years ago, waiting until I worked out a plan. I'll never move forward if I keep waiting for everything to "be ready."
I just attended one of highest level Internet marketing conferences for entrepreneurs in the world. And one of the speakers, a man who has made millions from his Internet business, uttered a sentence that has since stuck with me:
"It's amazing how muc
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