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    Embrace Rapid Change
    We are living in a very unique time period. Innovation happens faster than we can process it, especially on the internet. If you literally take a week off, you have missed a ton. There's a good chance you missed Google's latest release, Apple's newest iPod, or AOL's legal battle. Take a few months off and you've probably missed the introduction of a technology that will be pivotal in the future (think about how hot AJAX is right now and most of us hadn't heard of it a year ago).While it can be exciting
    eriodically - monthly or quarterly - in person, or by phone, video conference, the Internet, or some combination. Check in with individual brain trust members between meetings. Keep them up to date on your progress; let them know how you are doing. You can pay your advisors and honorarium, or give them options on future ownership.

    A different approach is to form

    Choose Ideal Construction Cost Estimating Software For Your Company
    So many contractors go out of business because their construction cost estimating is too low or too high. When the amount estimated in not high enough the company can lose a lot of money; when the estimate is too high you lose the job to a competitor and gain a bad reputation. If either occurs enough times it can result in total failure for the company. Human error is something that will always happen to some degree, and if you want to cut mistakes out completely, you need construction cost estimating softw
    Rest assured that no matter how smart you are, you do not know everything about marketing. You don't even know anything about marketing your product! You can't figure everything out yourself, or see all the angles, or provide every bit of critical thinking.

    The solution? Create a marketing brain trust.

    Use the mastermind principle which says more brainpower brought to bear on an issue means more ideas and greater insight. Gather together a mixed bag of thoughtful, intelligent people who have an interest in helping you create breakthroughs in your enterprise.

    Adding brains to the brain trust produces non-linear results. Breakthrough results. Unreasonable results. Quantum Results. Because of the interactions among several people's ideas bouncing off each other, the increased thinking- effectiveness can be multiplicative or even exponential.

    Enroll people into your marketing brain trust. Find people who have a vested interest in your success, or the success of your business. You can't have a great brain trust unless people are truly committed.

    Your marketing brain trust can take different forms. If you want it to be official (and tax deductible) call it your Board of Advisors. Make it the board's job to help you pilot your venture. You can even ask each advisor to be accountable for a specific segment of information or knowledge, but their real role and true benefit is to work as a group - to release the mind synergy.

    Meet periodically - monthly or quarterly - in person, or by phone, video conference, the Internet, or some combination. Check in with individual brain trust members between meetings. Keep them up to date on your progress; let them know how you are doing. You can pay your advisors and honorarium, or give them options on future ownership.

    A different approach is to form

    Interview Perspectives - The Interviewer Who Wouldn't Stop Talking
    In my practice I’ve come across all sorts of interview feedback from my clients, but this one stands out as being worthy of bringing to your attention.This is an account of John’s interview and the interviewer who wouldn’t stop talking.With all of my clients we cover the importance of interview preparation; knowing what you have to offer and being able to discuss why you want the job and are the most suitable candidate. In addition having the confidence to conduct the interview on an equal footin
    r brought to bear on an issue means more ideas and greater insight. Gather together a mixed bag of thoughtful, intelligent people who have an interest in helping you create breakthroughs in your enterprise.

    Adding brains to the brain trust produces non-linear results. Breakthrough results. Unreasonable results. Quantum Results. Because of the interactions among several people's ideas bouncing off each other, the increased thinking- effectiveness can be multiplicative or even exponential.

    Enroll people into your marketing brain trust. Find people who have a vested interest in your success, or the success of your business. You can't have a great brain trust unless people are truly committed.

    Your marketing brain trust can take different forms. If you want it to be official (and tax deductible) call it your Board of Advisors. Make it the board's job to help you pilot your venture. You can even ask each advisor to be accountable for a specific segment of information or knowledge, but their real role and true benefit is to work as a group - to release the mind synergy.

    Meet periodically - monthly or quarterly - in person, or by phone, video conference, the Internet, or some combination. Check in with individual brain trust members between meetings. Keep them up to date on your progress; let them know how you are doing. You can pay your advisors and honorarium, or give them options on future ownership.

    A different approach is to form

    Auto Insurance
    Auto insurance can make all of the difference in the world in the unfortunate event of an accident. Not only does it cover property damage, but auto insurance offers other protections as well.For example, liability coverage will cover damage you cause to other vehicles in an accident, and it can also cover others' medical expenses.The type of policy you have will determine the dollar amount of coverage you receive in these areas. The cost of the policy will be affected by the level of protection
    everal people's ideas bouncing off each other, the increased thinking- effectiveness can be multiplicative or even exponential.

    Enroll people into your marketing brain trust. Find people who have a vested interest in your success, or the success of your business. You can't have a great brain trust unless people are truly committed.

    Your marketing brain trust can take different forms. If you want it to be official (and tax deductible) call it your Board of Advisors. Make it the board's job to help you pilot your venture. You can even ask each advisor to be accountable for a specific segment of information or knowledge, but their real role and true benefit is to work as a group - to release the mind synergy.

    Meet periodically - monthly or quarterly - in person, or by phone, video conference, the Internet, or some combination. Check in with individual brain trust members between meetings. Keep them up to date on your progress; let them know how you are doing. You can pay your advisors and honorarium, or give them options on future ownership.

    A different approach is to form

    Business Cards Are A Reliable Way Of Reminding People About Your Business
    Business cards are such a reliable way of reminding the public of your business and what it stands for. These cards are small and easy to carry with you wherever you go, ready to hand them to anyone you meet who could possibly benefit your business. They are very reliable advertisements and if you distribute them correctly you can reach a lot of people in your area.To make them is easy and it can be done at a very low cost. You can design them and print them at home on your home computer and printer. Th
    st can take different forms. If you want it to be official (and tax deductible) call it your Board of Advisors. Make it the board's job to help you pilot your venture. You can even ask each advisor to be accountable for a specific segment of information or knowledge, but their real role and true benefit is to work as a group - to release the mind synergy.

    Meet periodically - monthly or quarterly - in person, or by phone, video conference, the Internet, or some combination. Check in with individual brain trust members between meetings. Keep them up to date on your progress; let them know how you are doing. You can pay your advisors and honorarium, or give them options on future ownership.

    A different approach is to form

    Handling Objections & Presenting With An Impact
    Effectively Handling ObjectionsEmployer: "I notice you have not got any commercial experience, can you explain why you feel you are the best person for this role?Employer:"You've been out of work for two months now, why should we recruit you?"Questions like these are feared by almost all job applicants. How can you then effectively answer them?There are a number of ways to handle objections and how you handle them are based on your initial reaction to them. Thi
    eriodically - monthly or quarterly - in person, or by phone, video conference, the Internet, or some combination. Check in with individual brain trust members between meetings. Keep them up to date on your progress; let them know how you are doing. You can pay your advisors and honorarium, or give them options on future ownership.

    A different approach is to form a marketing mastermind group. This is less formal and less committed than a Board of Advisors. Gather the mastermind members together periodically and provide refreshments - dinner or perhaps just a case of wine. (I find that red is better than white for masterminding.) Entertain them while they ponder specific issues with you.

    The job of the marketing mastermind is to bring alternate perspectives, help you create ideas, and in general, think things through in a way that looks differently than you would yourself.

    Let your master-minders know topics in advance, and provide them with appropriate backgrounders to get their creative juices flowing. You may also ask them to suggest topics based on what they already know about you.

    Try to make this group diverse. Your mastermind members need not be familiar with your particular business; in fact they need not be business people at all. Get artists, scientists, musicians, technologists, writers, humanitarians, hackers, theologians, philosophers, and psychologists - all sorts of creative thinkers, along with marketers, entrepreneurs and executives, to complement those members familiar with your specific business.

    You should limit the size of your mastermind group to no more than ten or twelve people, although you can get started with as few as three or four. Really, any number is going to be an increase over just you.

    Lastly, create a simple Roster of Marketing Brains. This is the netwo

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