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Member You - Three Simple Ideas That Increase Profit... FAST!
When we speak of immediate results in terms of acquiring traffic in sales, we are not talking about Public Relations. The term known for immediacy in the right outcome of sales is marketing. But, many PR professionals claim that they are a marketing tool, too. I think, the point they are trying to say is that part of their role is marketing. Well, this is what PR industry should be focusing about.In the business arena, competition gets tougher each day as new and stronger rivals in business are emerging. This is the major problem of most CEOs, they are not into long term effects, but rather, want t
The day before something big happened in my business life I had coached a client, invoiced my corporate clients and generally tidied my admin. I*m glad that the day had been quiet because the next day a storm of sales hit.
A friend sent a multi-fax to her staff advertising my new workshop. Based on past perceptions of advertising my expectation was a zero to minor res
I have heard franchise attorneys say that prospective franchisees need the disclosure documents early on so they can make a business plan to see if the franchised outlet is feasible and I debated with them over this point of contention. Potential franchise buyers have also told me they wanted to put together a business plan for their evaluation process and therefore they need all the disclosure documents. They ask for these documents before they fill out the confidential questionnaire. We of course do not send out a UFOC without a completed questionnaire, which has been verified and we know the applica
If the answer is yes, then these three simple ideas will help you.
First, have you ever asked for something and got something different to what you thought you*d asked for? Or have you ever thought you had asked for something and got a blank expression or worse... just got completely ignored? Or even worse, been half-way through telling someone what you do for a living and had it dawn on you that they have lost interest in you the moment you began to speak. Of course not... that kind of stuff only happens to me... right?
A year or so ago if someone asked me what I did, I*d have gone into my ten-second-elevator speech. Some people were interested and said they*d heard about what I did, some dismissed it and occasionally, I picked up a client.
More recently I began to define myself more clearly. Then I redefined my coaching practice. Then I found a new way of introducing myself. What I found was the more I honed in one specific purpose of my business the more interested people became in me and in what I did.
Here is a quick example for you. A local insurance broker once brokered over 120 policies to ensure they were competitive. Then one day they slashed the policies they sold down to just 26. The result? They increased sales by 40%. By getting specific, really knowing yourself, your product and its purpose in the market place you come over with greater clarity. That clarity brings greater congruency to your message. Congruency gets people to buy from you.
If your business is not getting clients, then pinpoint what you do first then consider my second suggestion.
The day before something big happened in my business life I had coached a client, invoiced my corporate clients and generally tidied my admin. I*m glad that the day had been quiet because the next day a storm of sales hit.
A friend sent a multi-fax to her staff advertising my new workshop. Based on past perceptions of advertising my expectation was a zero to minor resp
This is an update to the original article about the Page Rank 10 Experiment where the page rank 10 web site tries to achieve a Google page rank of 10 within 2 years. The participating site that refers the most traffic to the page rank 10 site gets to keep the page rank 10 site at the end of the contest if it achieves the page rank level of 10.The Page Rank 10 Experiment is continuing to grow, but is it meeting with any success? Ultimately, it seems only logical that the success of this project can be measured but only in one way, the page rank that it actually achieves.The site started on
A year or so ago if someone asked me what I did, I*d have gone into my ten-second-elevator speech. Some people were interested and said they*d heard about what I did, some dismissed it and occasionally, I picked up a client.
More recently I began to define myself more clearly. Then I redefined my coaching practice. Then I found a new way of introducing myself. What I found was the more I honed in one specific purpose of my business the more interested people became in me and in what I did.
Here is a quick example for you. A local insurance broker once brokered over 120 policies to ensure they were competitive. Then one day they slashed the policies they sold down to just 26. The result? They increased sales by 40%. By getting specific, really knowing yourself, your product and its purpose in the market place you come over with greater clarity. That clarity brings greater congruency to your message. Congruency gets people to buy from you.
If your business is not getting clients, then pinpoint what you do first then consider my second suggestion.
The day before something big happened in my business life I had coached a client, invoiced my corporate clients and generally tidied my admin. I*m glad that the day had been quiet because the next day a storm of sales hit.
A friend sent a multi-fax to her staff advertising my new workshop. Based on past perceptions of advertising my expectation was a zero to minor res
An Output management solution that makes your print follow you around makes a good mobility solution and can be part of your revenue assurance program.With the advent of mobile computing and moving around from home to temporary offices, customers, overseas subsidiaries and clients, a printer output management solution allows you to seamlessly send your document to a print queue somewhere in your corporate haze of IT and pick the hardcopy up at a printer conveniently located near you.There are now printer independent solutions that accurately or close thereto report paper and toner use over a
More recently I began to define myself more clearly. Then I redefined my coaching practice. Then I found a new way of introducing myself. What I found was the more I honed in one specific purpose of my business the more interested people became in me and in what I did.
Here is a quick example for you. A local insurance broker once brokered over 120 policies to ensure they were competitive. Then one day they slashed the policies they sold down to just 26. The result? They increased sales by 40%. By getting specific, really knowing yourself, your product and its purpose in the market place you come over with greater clarity. That clarity brings greater congruency to your message. Congruency gets people to buy from you.
If your business is not getting clients, then pinpoint what you do first then consider my second suggestion.
The day before something big happened in my business life I had coached a client, invoiced my corporate clients and generally tidied my admin. I*m glad that the day had been quiet because the next day a storm of sales hit.
A friend sent a multi-fax to her staff advertising my new workshop. Based on past perceptions of advertising my expectation was a zero to minor res
One good reason for getting a portable display trade show booth is because it can save you a lot of money without compromising on the goal that you plan to achieve with it.Transporting a conventional booth can be a rather expensive proposition; opting for a portable one can many a times be a sensible option. Shipping costs for big and heavy tradeshow booths can get uncomfortably high, unless the show is taking place somewhere nearby. You can easily overcome this problem with a portable booth.Most of these booths fit in one box, making them easily manageable by one person. One person is usual
If your business is not getting clients, then pinpoint what you do first then consider my second suggestion.
The day before something big happened in my business life I had coached a client, invoiced my corporate clients and generally tidied my admin. I*m glad that the day had been quiet because the next day a storm of sales hit.
A friend sent a multi-fax to her staff advertising my new workshop. Based on past perceptions of advertising my expectation was a zero to minor res
Visit a bookseller and you can find any number of books telling you how to find your dream job (a “dream job” search on Amazon returns 513 results), from using the Internet to using the rules of dating. Clearly, there is a large number of people who do not have their dream job and want help finding it. For most of them, however, the transition will not happen overnight, and what those books don’t share is how to enjoy the job you have in the meantime.If there’s no escaping the call of work, why not find a way to make the most of it. As mentioned in the previous article, any activity, no matter how
The day before something big happened in my business life I had coached a client, invoiced my corporate clients and generally tidied my admin. I*m glad that the day had been quiet because the next day a storm of sales hit.
A friend sent a multi-fax to her staff advertising my new workshop. Based on past perceptions of advertising my expectation was a zero to minor response. As you can tell I was mentally unprepared for a deluge of calls. My phone rang all day long. Essentially I filled a workshop in that one day just based on that one advert and within a month I had coached more people than ever before. But what was the secret?
Was it the way the advert sold it too them using slick words and phrases? Certainly not. The secret lay deeper than that.
The secret was this: I now knew clearly what I wanted to do.
I thought I was clear. I was a coach. I coached people. Health, fitness, jobs, relationships, finances... you name it I coached it. What I learned was that, that isn*t enough. The definition had to be clearer than *coach*.
The workshops I designed now help people discover clarity in who they are, what they do and how they do it. Basically they are designed so people can put real purpose into what they do.
When you mean it, you make things happen!
It*s simple... if you want to spend more time working with clients as opposed to finding them then get clear on who you are, what you do and how you do it.
My third point is about, clarity, clarity, clarity.
When I created clarity I set out with an intention. When I move that intention forward each day I create momentum. Every small action I take each day over a sustained period just builds up, like a giant ball of snow rolling down a mountainside.
Think about this. The best sales people are the best because they are clear on their product. They are also clear on who they are and how they best sell to people. Other sales people, the ones who don*t know their product, and don*t seem congruent are more like confid
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