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Member You - Does Your Marketing Pass This 10-Point Test?
Many people who set up as consultants never make more than a minimal living. They get some clients who like them, but are so dependent on these few businesses that the resignation of a key contact can destroy their business for months ahead.The problem? They're nice folks who do a great job and have lots of experience, but they're not indispensable or even memorable. They
9) Does it give prospects more than one way to respond?
Make it easy and convenient for prospects to take action. What if you only offer an email or web site address and someone doesn't have computer access, or they're away from their office but they want more information right now? You’ve lost them. Don’t let this happen to you.
10) Do you have a
What is CRM? CRM, or Customer Relationship Management, can be defined as a software program, business strategy, or internet system that helps a business manage and organize its customer database. This includes contacting customers more efficiently, keeping leads hot, aiding in workplace effectiveness, and generally improving customer service and business relationships.
1) Does it focus on the solution or benefit you provide?
Too often ads simply list product or service features. Don't make your prospects work that hard to figure out how your product or service can help them. Tell them straight out.
2) Does it have one, clear message?
What's the ONE message you want to communicate? Make sure it's not buried in too much information or it may not get across.
3) Is it focused on one, specific group of prospects?
Do you know who you are talking (and marketing) to? Make sure your marketing is targeted at one, specific group of prospects - it's the only way to make sure you are addressing their needs.
4) Is it written in language these prospects can relate to?
If you want your message to resonate with your prospects, make sure it speaks to them, both in content and in the tone and language you use.
5) Does it feature your Unique Selling Proposition?
This is the ONE thing that sets you apart from every other product or service your prospect could possible buy to fulfill the same need. It’s what’s unique, different and valuable about your product or service. It better come across loud and clear in everything you do.
6) Does it have one, compelling point of focus?
Ever see an ad with so many things in it you didn't know where to look first? Your prospects won't know either if you try to cram too much into your ads or promotional materials.
7) Does it accurately communicate your business personality?
Yes, your business has a personality and everything you do should reflect it. You want your prospects to feel like they "know" you. If you change your personality every week, they won't come to know and trust you. And consumer buy from those they know and trust.
8) Does it give prospects more than one reason to respond?
Not everyone is ready to buy, or take the one, primary action you want them to take when they see your ad. Make sure you give them another reason to respond, or they are simply a lost lead.
9) Does it give prospects more than one way to respond?
Make it easy and convenient for prospects to take action. What if you only offer an email or web site address and someone doesn't have computer access, or they're away from their office but they want more information right now? You’ve lost them. Don’t let this happen to you.
10) Do you have a
The credit card commercial asks:"What's in your wallet?"The message is that they want to save you from the ravages of high interest from other credit card companies.When I ask:"What's in your work model?"I want to save you from the ravages of having a job and living paycheck to paycheck.Work once - get paid onceIf you get pa
2) Does it have one, clear message?
What's the ONE message you want to communicate? Make sure it's not buried in too much information or it may not get across.
3) Is it focused on one, specific group of prospects?
Do you know who you are talking (and marketing) to? Make sure your marketing is targeted at one, specific group of prospects - it's the only way to make sure you are addressing their needs.
4) Is it written in language these prospects can relate to?
If you want your message to resonate with your prospects, make sure it speaks to them, both in content and in the tone and language you use.
5) Does it feature your Unique Selling Proposition?
This is the ONE thing that sets you apart from every other product or service your prospect could possible buy to fulfill the same need. It’s what’s unique, different and valuable about your product or service. It better come across loud and clear in everything you do.
6) Does it have one, compelling point of focus?
Ever see an ad with so many things in it you didn't know where to look first? Your prospects won't know either if you try to cram too much into your ads or promotional materials.
7) Does it accurately communicate your business personality?
Yes, your business has a personality and everything you do should reflect it. You want your prospects to feel like they "know" you. If you change your personality every week, they won't come to know and trust you. And consumer buy from those they know and trust.
8) Does it give prospects more than one reason to respond?
Not everyone is ready to buy, or take the one, primary action you want them to take when they see your ad. Make sure you give them another reason to respond, or they are simply a lost lead.
9) Does it give prospects more than one way to respond?
Make it easy and convenient for prospects to take action. What if you only offer an email or web site address and someone doesn't have computer access, or they're away from their office but they want more information right now? You’ve lost them. Don’t let this happen to you.
10) Do you have a
For those thinking that subliminal forms of communicating is dead, think again. It’s alive and doing well - may be not overtly, but in surreptitious ways in the form of product placements and branded entertainment. Even a casual look at today’s film or television content amply shows an array of product placements some very subtle and others clearly overstepping the line separatin
5) Does it feature your Unique Selling Proposition?
This is the ONE thing that sets you apart from every other product or service your prospect could possible buy to fulfill the same need. It’s what’s unique, different and valuable about your product or service. It better come across loud and clear in everything you do.
6) Does it have one, compelling point of focus?
Ever see an ad with so many things in it you didn't know where to look first? Your prospects won't know either if you try to cram too much into your ads or promotional materials.
7) Does it accurately communicate your business personality?
Yes, your business has a personality and everything you do should reflect it. You want your prospects to feel like they "know" you. If you change your personality every week, they won't come to know and trust you. And consumer buy from those they know and trust.
8) Does it give prospects more than one reason to respond?
Not everyone is ready to buy, or take the one, primary action you want them to take when they see your ad. Make sure you give them another reason to respond, or they are simply a lost lead.
9) Does it give prospects more than one way to respond?
Make it easy and convenient for prospects to take action. What if you only offer an email or web site address and someone doesn't have computer access, or they're away from their office but they want more information right now? You’ve lost them. Don’t let this happen to you.
10) Do you have a
I once worked on a company funded by Pierre Lamond, veteran Venture Capitalist at Sequoia Capital. During the interview, Pierre asked me, “How old is your father? What does he do? Is he retired?” I explained, that my father (in his sixties) is an entrepreneur, and will never retire, because he still has too many things that he wants to accomplish, and that he will die trying to g
7) Does it accurately communicate your business personality?
Yes, your business has a personality and everything you do should reflect it. You want your prospects to feel like they "know" you. If you change your personality every week, they won't come to know and trust you. And consumer buy from those they know and trust.
8) Does it give prospects more than one reason to respond?
Not everyone is ready to buy, or take the one, primary action you want them to take when they see your ad. Make sure you give them another reason to respond, or they are simply a lost lead.
9) Does it give prospects more than one way to respond?
Make it easy and convenient for prospects to take action. What if you only offer an email or web site address and someone doesn't have computer access, or they're away from their office but they want more information right now? You’ve lost them. Don’t let this happen to you.
10) Do you have a
Resort is a place that provides recreation and entertainment particularly to vacationers. Resorts offer first class convenience, starting from indoor and outdoor swimming pools, sports activities and instruction, water recreation, top of the line customer rooms, and dining at place. Many resorts are situated in tropical or exotic places, one of the major attractions for people wi
9) Does it give prospects more than one way to respond?
Make it easy and convenient for prospects to take action. What if you only offer an email or web site address and someone doesn't have computer access, or they're away from their office but they want more information right now? You’ve lost them. Don’t let this happen to you.
10) Do you have a specific objective for the marketing?
If you don't know what your marketing is designed to achieve, then how will you know if it was successful? Always have a plan and an objective for everything you do. That way you can design it to work and measure whether or not it did.
© Copyright 2005 Debbie LaChusa
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