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    Branding Your Company From The Top Down
    Do you ever stop and wonder why women are leaving your company? Are you unsure how to stem the tide of women leaving corporate America? The simple fact behind the answer is senior management and employees are not on the same wave length. The appropriate policies are in place and every one uses the politically correct rhetoric yet the implementation of policies never seems to trickle down to those who are affected the most. The women employees know that policies, for the most part, are a joke and not taken seriously by the employer. There is a serious discrepancy in getting the "true" message to the right people. Here are some reasons why.1) Lack of legitimate support for women at workThe Party Line: The company has developed a strong platform of supporting women
    strategic partners are people that you are going to do something joint and temporary with to provide better value for both your customers.

    If you went to an in-person networking event you wouldn't forget your business cards, or would you? If you attended an in-person networking event would you not bring the flyers for your next workshop, not know the benefits of your product or service, or not know who is your ideal client. If you did, it would be a social event and not a networking event.

    Th

    Employers are Hiring Good Candidates, Not Good Employees
    Let's examine the question “Do you want to select top candidates or top employees?” The answer would seem obvious but a surprising number of manager’s perform very poorly in this critical task.Peter Drucker, one of America’s leading management gurus has examined this and says, "Executives spend more time on managing people and people decisions than on anything else, and they should. No other decisions are so long-lasting in their consequences or so difficult to unmake and yet, by and large, executives make poor promotion and staffing decisions. By all accounts, their batting average is no better than .333. At most one-third of such decisions turn out right; one-third are minimally effective and one-third are outright failures. In no other area of management would we put up
    Networking on the Internet is the same as networking in person, or is it? Let’s take a conversational tour together on this topic.

    At an in-person networking event you wouldn't just attend not to network. Or would you? Normally everyone is there for a purpose, even if they haven't totally defined that purpose, they have a vague idea why they are there. Wouldn't that work the same for iNetworking? Yep.

    Yet...

    Weekly I receive emails and phone calls how someone wants to connect with me in some way.

    Yet...

    They have no idea on what. No suggestions, no inklings, no possible thoughts, nada. I'm always baffled when I receive these. I don't have time to educate people because they surely do need it. A few emails even add their web site URL link or suggest that I visit their web site to learn what they do and "figure it out for them."

    For the folks reading this who have done this and wondered why their email doesn't get a response or gets a quick response of "sounds great," or "you can sell my new product or become my affiliate if you'd like" -- knock, knock, anyone home up there. People have told me that when they receive get these responses back, it confuses them. Talk about confused, how about the person receiving them.

    It’s so much easier to either don't write or say what you really mean. Simply, say why you are writing, this is what you do, this is what I do, and here are some possibilities for us? You can even set this up in a signature file in Outlook and make it a quick send.

    Everything is a mirror. If you want to iNetwork state who you are, what you offer, or give clues and ideas of possibilities. Don't place the burden on the receiver to figure it out.

    This brings us to rule number one in iNetworking. Be prepared. Don't be the one that has a great service or product but doesn't know who the gatekeepers are or who the buyers and strategic partners are for your products or services. Gatekeepers are people that know your more of your buyers, strategic partners are people that you are going to do something joint and temporary with to provide better value for both your customers.

    If you went to an in-person networking event you wouldn't forget your business cards, or would you? If you attended an in-person networking event would you not bring the flyers for your next workshop, not know the benefits of your product or service, or not know who is your ideal client. If you did, it would be a social event and not a networking event.

    The

    Product Placement
    In the quickly developing world it is becoming more and more difficult to surprise and attract the audience; to make the idea get through it is necessary to involve different means of communication, one of the most popular and important of them is product placement. This essay is aimed to analyzing what product placement is, why it has become an important instrument of promotion and discussing ethical issues connected with product placement.1. Why product placement has become so important for promotion?First of all let’s find out what is hidden behind the term “product placement”. It is a special form of advertising when the name of brand, product or trademark appears or is mentioned in motion pictures and TV programs; it is not announced as advertising but in a lo
    in some way.

    Yet...

    They have no idea on what. No suggestions, no inklings, no possible thoughts, nada. I'm always baffled when I receive these. I don't have time to educate people because they surely do need it. A few emails even add their web site URL link or suggest that I visit their web site to learn what they do and "figure it out for them."

    For the folks reading this who have done this and wondered why their email doesn't get a response or gets a quick response of "sounds great," or "you can sell my new product or become my affiliate if you'd like" -- knock, knock, anyone home up there. People have told me that when they receive get these responses back, it confuses them. Talk about confused, how about the person receiving them.

    It’s so much easier to either don't write or say what you really mean. Simply, say why you are writing, this is what you do, this is what I do, and here are some possibilities for us? You can even set this up in a signature file in Outlook and make it a quick send.

    Everything is a mirror. If you want to iNetwork state who you are, what you offer, or give clues and ideas of possibilities. Don't place the burden on the receiver to figure it out.

    This brings us to rule number one in iNetworking. Be prepared. Don't be the one that has a great service or product but doesn't know who the gatekeepers are or who the buyers and strategic partners are for your products or services. Gatekeepers are people that know your more of your buyers, strategic partners are people that you are going to do something joint and temporary with to provide better value for both your customers.

    If you went to an in-person networking event you wouldn't forget your business cards, or would you? If you attended an in-person networking event would you not bring the flyers for your next workshop, not know the benefits of your product or service, or not know who is your ideal client. If you did, it would be a social event and not a networking event.

    Th

    Looking for a Real Internet Business? Read On!
    Everyone dreams of working from home. Nowadays, with the booming popularity of the Internet and computers, it's become a little easier to realize that dream. Opportunities abound to make real money without leaving the shelter of your own house. What's more, many work-from-home jobs require a minimum of effort on your part. But the situation is definitely "Worker Beware." The truth is, many Internet businesses don't deliver what they promise. While they're not exactly scams, what they don't tell you is the multiple steps involved in actually making income. Often, the money has to travel through several levels of a pyramid before it reaches you- and if it gets there at all, it's certainly not the thousands that you were promised. At other times, you may be a
    " or "you can sell my new product or become my affiliate if you'd like" -- knock, knock, anyone home up there. People have told me that when they receive get these responses back, it confuses them. Talk about confused, how about the person receiving them.

    It’s so much easier to either don't write or say what you really mean. Simply, say why you are writing, this is what you do, this is what I do, and here are some possibilities for us? You can even set this up in a signature file in Outlook and make it a quick send.

    Everything is a mirror. If you want to iNetwork state who you are, what you offer, or give clues and ideas of possibilities. Don't place the burden on the receiver to figure it out.

    This brings us to rule number one in iNetworking. Be prepared. Don't be the one that has a great service or product but doesn't know who the gatekeepers are or who the buyers and strategic partners are for your products or services. Gatekeepers are people that know your more of your buyers, strategic partners are people that you are going to do something joint and temporary with to provide better value for both your customers.

    If you went to an in-person networking event you wouldn't forget your business cards, or would you? If you attended an in-person networking event would you not bring the flyers for your next workshop, not know the benefits of your product or service, or not know who is your ideal client. If you did, it would be a social event and not a networking event.

    Th

    Is There A Grayscale to Entrepreneurship
    Last night a good friend of mine said the following: “Dave, some people may feel that they are entrepreneurs but when they read about people saying that you are either born an entrepreneur or you aren’t, they automatically discount themselves from entrepreneurship and begin to feel that entrepreneurship isn’t for them because they don’t feel that they are natural born leaders; which is something that all entrepreneurs must possess.”After some debating and discussing this issue with my friend, I started to agree with her that there must be a large population on young entrepreneurs who are stuck in this gray area of not knowing if they are entrepreneurs or not.Thinking that way caused me to rethink my own perception of entrepreneurship: “you either have it or you don’t
    ake it a quick send.

    Everything is a mirror. If you want to iNetwork state who you are, what you offer, or give clues and ideas of possibilities. Don't place the burden on the receiver to figure it out.

    This brings us to rule number one in iNetworking. Be prepared. Don't be the one that has a great service or product but doesn't know who the gatekeepers are or who the buyers and strategic partners are for your products or services. Gatekeepers are people that know your more of your buyers, strategic partners are people that you are going to do something joint and temporary with to provide better value for both your customers.

    If you went to an in-person networking event you wouldn't forget your business cards, or would you? If you attended an in-person networking event would you not bring the flyers for your next workshop, not know the benefits of your product or service, or not know who is your ideal client. If you did, it would be a social event and not a networking event.

    Th

    Workplace Conflict Will Continue to Distract Management in 2007
    Despite an increasing body of knowledge when it comes to workplace conflict, one trend has remained steady for the past 10 years. Validating earlier surveys, a recent study by Accountemps shows no change in the amount of time that supervisors are spending to resolve employee issues.For the past decade managers have consistently spent 18% of their time distracted by personnel issues. This is due to several contributing factors:1. Managers do not understand how to create a harmonious workplace. Without understanding teambuilding concepts that allow employees to identify and resolve their own issues while they are still minor issues, managers are being continually drawn into staff arguments.2. Managers do not understand transparent leadership. A lack of advanced
    strategic partners are people that you are going to do something joint and temporary with to provide better value for both your customers.

    If you went to an in-person networking event you wouldn't forget your business cards, or would you? If you attended an in-person networking event would you not bring the flyers for your next workshop, not know the benefits of your product or service, or not know who is your ideal client. If you did, it would be a social event and not a networking event.

    The same holds true with iNetworking. Have your business card set up for an easy email send, set a signature file in Outlook or whatever email software you use, have your workshop flyer in pdf (Adobe) format, in an auto responder, designed for a embedded text email and HTML email (embedded means not as an attachment but as the email itself). In other words, have all the same materials that you would create for an in-person networking event available for deliver via the Internet in multiple delivery formats.

    Last week I was at the Women’s Business Center networking breakfast event. A woman stood up and apologized for not having her workshop flyer and business cards. She forgot them on the kitchen counter. Not to be unkind but if this happens, turn your car around and go back home either to get the information or do something else more productive. I too have on occasion during my 20 years in business left things behind, it only took me once to attend and not have the necessary material and its embarrassment to learn to never do that again.

    Making a pitch via email to someone that can be a possible gatekeeper, prospect, or strategic partner is important, if you don't have the time to put into a well written and clearly presented email, turn the car around and do it when you do have time. If you never seem to find the time, then look at your priorities, they sound a little off kilter to me.

    I'm not saying you need everything perfect nor have all the answers but I am saying that you need to know what you want and say it.

    iNetworking isn't any different than in-person networking in many respects. In both, you are building a relationship, it’s just not in person, nor local, it’s international in many cases. You wouldn't say in the first three minutes at an in-person networking event that you want them to be your affiliate, or would you?

    iNetworking is about building relationships. I've developed some wonderful networking buddies on the Internet over the years and they watch my ba

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