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Member You - Niche And Grow Rich
As corporate profit margins get tight and companies begin to squeeze their labor dollars, one will find that the first line item of scrutiny for any financial officer is the amount of money spent on a training budget. Experts on both sides of the issue argue daily about the indirect financial impact of well-trained employees vs. the direct expenditures of having them trained. For many companies, the trend of relying on video training and computer-based training programs (CBTs) has been the perfec
* You can respond faster to changes in the market
* You can build close relationships with key customers that will be hard to compete with
This is something I learned from experience - if you're interested you can read my story here : http://www.nichemarketknowhow.com/articles/andre-anthony- value-of-niche-marketing.htm.
By now you're probably wondering about the mechanics of this niche marketing stuff. In a nutshell here's how it works :
* Find and research profitable niche markets
* Loca
Today I was asked in the context of YTB Travel, “What’s the difference?” “What do I get for my five hundred ish dollars?” Great questions. For many of us saying MLM immediately raises an eyebrow as we figure we are getting sold a crappy bill of goods. To best explain the difference I think it’s best to let you in on a little secret. I have done MLM twice before both in the early 90’s. IT’S TRUE! And you know what? Even though I paid my start-up fee, no one came to my house to buy anything. I say
Is it a new concept?
Well on the Internet maybe, but if like me, you've been involved in direct response marketing in the 'Bricks and Mortar' world then it isn't - that's the way we've done things since time immemorial.
So what's this Niche Marketing thing all about?
If you have ever taken Marketing 101 then you'll have heard of the old marketing adage : "Find a need and fill it" - that's what "Niche Marketing" is all about. Finding a "focussed" group of people, with a specialized interest, eager to buy (The Niche) and promoting a suitable product or service to all those interested in buying it (Marketing).
Let me give you a few examples of these Niches :
Recipes Golf Fishing Health and Fitness Travel Collectibles Dating Dog Training Satellite TV Beauty Tips Astrology Cats Bartending Alternative Health Hand-poured Candles Gourmet Foods Gambling Mortgages Credit Cards Music Jewellery
...... the list just goes on and on and these are just the main headings, there are niches within each of these niches ... Think of a subject and there's likely a niche market for it...
But the name of the game is to find a "tightly focussed" niche. The reason for this that if you target a general market the competition is fierce and it's hard, if not impossible, for the little guy to get a foothold.
When you narrow down the size of the market you eradicate most of the heavy hitters with bottomless advertising budgets, because these guys aren't interested in making a few thousand bucks a year from these tiny specialized markets, they're after millions from mass markets...
... And let's face it if you're a little guy you simply can't be everything to everybody, so you must pick a specific focus (Niche) for your business. For example don't target "Fishing", instead target "Fishing Baits" or "Fishing Lures" both of which have a much more specific focus...
...Get the idea?
Once you narrow down the size of the market you have an automatic advantage over larger companies. Here's why :
* You can quickly become an expert in your niche (if you're not already)
* It's easier to keep current with a narrowly focussed market niche
* You can respond faster to changes in the market
* You can build close relationships with key customers that will be hard to compete with
This is something I learned from experience - if you're interested you can read my story here : http://www.nichemarketknowhow.com/articles/andre-anthony- value-of-niche-marketing.htm.
By now you're probably wondering about the mechanics of this niche marketing stuff. In a nutshell here's how it works :
* Find and research profitable niche markets
* Locat
Do You Get What You Pay For? I have heard the saying "You get what you pay for," but I don't think that theory applies to Internet Marketing. Yes, there is tons of free advertising available on the net and there are millions of people using free advertising to promote their businesses, but is it effective? I think when you try to judge the effectiveness of Free Online Advertising, you have to take into consideration all that you can get for free.Placing Free Ads - F
Let me give you a few examples of these Niches :
Recipes Golf Fishing Health and Fitness Travel Collectibles Dating Dog Training Satellite TV Beauty Tips Astrology Cats Bartending Alternative Health Hand-poured Candles Gourmet Foods Gambling Mortgages Credit Cards Music Jewellery
...... the list just goes on and on and these are just the main headings, there are niches within each of these niches ... Think of a subject and there's likely a niche market for it...
But the name of the game is to find a "tightly focussed" niche. The reason for this that if you target a general market the competition is fierce and it's hard, if not impossible, for the little guy to get a foothold.
When you narrow down the size of the market you eradicate most of the heavy hitters with bottomless advertising budgets, because these guys aren't interested in making a few thousand bucks a year from these tiny specialized markets, they're after millions from mass markets...
... And let's face it if you're a little guy you simply can't be everything to everybody, so you must pick a specific focus (Niche) for your business. For example don't target "Fishing", instead target "Fishing Baits" or "Fishing Lures" both of which have a much more specific focus...
...Get the idea?
Once you narrow down the size of the market you have an automatic advantage over larger companies. Here's why :
* You can quickly become an expert in your niche (if you're not already)
* It's easier to keep current with a narrowly focussed market niche
* You can respond faster to changes in the market
* You can build close relationships with key customers that will be hard to compete with
This is something I learned from experience - if you're interested you can read my story here : http://www.nichemarketknowhow.com/articles/andre-anthony- value-of-niche-marketing.htm.
By now you're probably wondering about the mechanics of this niche marketing stuff. In a nutshell here's how it works :
* Find and research profitable niche markets
* Loca
Deciding on starting a child day care business can be an exciting time, but for some the thought of having to deal with the business aspect of it can be overwhelming. No matter what your reasons for starting a day care business you can be sure that you will need to be full prepared for everything.What Are Your Reasons?Perhaps you are a stay at home mum who wants to start a home based business that you could be really successful with. Perhaps you have been searching for a ch
But the name of the game is to find a "tightly focussed" niche. The reason for this that if you target a general market the competition is fierce and it's hard, if not impossible, for the little guy to get a foothold.
When you narrow down the size of the market you eradicate most of the heavy hitters with bottomless advertising budgets, because these guys aren't interested in making a few thousand bucks a year from these tiny specialized markets, they're after millions from mass markets...
... And let's face it if you're a little guy you simply can't be everything to everybody, so you must pick a specific focus (Niche) for your business. For example don't target "Fishing", instead target "Fishing Baits" or "Fishing Lures" both of which have a much more specific focus...
...Get the idea?
Once you narrow down the size of the market you have an automatic advantage over larger companies. Here's why :
* You can quickly become an expert in your niche (if you're not already)
* It's easier to keep current with a narrowly focussed market niche
* You can respond faster to changes in the market
* You can build close relationships with key customers that will be hard to compete with
This is something I learned from experience - if you're interested you can read my story here : http://www.nichemarketknowhow.com/articles/andre-anthony- value-of-niche-marketing.htm.
By now you're probably wondering about the mechanics of this niche marketing stuff. In a nutshell here's how it works :
* Find and research profitable niche markets
* Loca
People attend trade shows because they are in a specific industry and want to learn more. They want to know what’s new and how you will help them.So, you print up lots of fancy brochures, develop demonstrations, have unique gifts or hand-outs - and want to get rid of it all before the end of the show, so you don’t have to ship it home.If you think your only job as an exhibitor is to GIVE information, you are wrong.You exhibit at trade shows because you are in a sp
... And let's face it if you're a little guy you simply can't be everything to everybody, so you must pick a specific focus (Niche) for your business. For example don't target "Fishing", instead target "Fishing Baits" or "Fishing Lures" both of which have a much more specific focus...
...Get the idea?
Once you narrow down the size of the market you have an automatic advantage over larger companies. Here's why :
* You can quickly become an expert in your niche (if you're not already)
* It's easier to keep current with a narrowly focussed market niche
* You can respond faster to changes in the market
* You can build close relationships with key customers that will be hard to compete with
This is something I learned from experience - if you're interested you can read my story here : http://www.nichemarketknowhow.com/articles/andre-anthony- value-of-niche-marketing.htm.
By now you're probably wondering about the mechanics of this niche marketing stuff. In a nutshell here's how it works :
* Find and research profitable niche markets
* Loca
I like to find examples of companies who offer what the French Creole refer to lagniappe…a little extra. I contend that the best companies are the ones who offer a little extra in their service…something that sets them apart.I found this recently in Nashville, Tennessee.I was to speak to a breakfast meeting to a group there and needed to find a location near the venue. I went on line and “Googled” hotels near the venue to avoid rush hour driving. I found the Hotel Preston. I was
* You can respond faster to changes in the market
* You can build close relationships with key customers that will be hard to compete with
This is something I learned from experience - if you're interested you can read my story here : http://www.nichemarketknowhow.com/articles/andre-anthony- value-of-niche-marketing.htm.
By now you're probably wondering about the mechanics of this niche marketing stuff. In a nutshell here's how it works :
* Find and research profitable niche markets
* Locate or develop suitable products/services to market
* Set up a web site to market the products/services
* Establish a marketing system that works for you
* Repeat the process over and over again with a different niche each time.
Imagine having a niche site producing one sale a day at say $20. That's $7300 a year - how many sites could you set up and run 10, 20 ....?
But before you get too excited, I have a word of caution for you:
Niche marketing is not a magic bullet. It isn't a matter of putting up a web site and then sitting back and waiting for the money to roll in - "build it and they will come" may have worked for Kevin Costner in Field of Dreams, but it doesn't work that way on the Internet - if you do that you'll be waiting a long time.
If you want a successful niche business, you have to work at it just like any other business - if you're prepared to put in the effort though the rewards can be significant.
Copyright © 2005, Andr? Anthony Niche Market Know-How
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