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    How to Triple Your Travel Sales in 4 Simple No Cost Steps: Tourism Marketing Success
    Way too often I hear the sad story of high expense, consternation and confusion from travel professionals desperate to figure out how-to profitably promote their offerings. It’s not unusual for them to spend 10’s if not 100’s of thousands on brochures, websites, advertising, trade show booths, E-marketin
    p>9. Write and place articles in ezines.

    10. Ask a customer what you can do to help his business.

    11. Distribute releases about newsworthy events.

    12. Set up a marketing and advisory group consisting of people from outside your industry.

    13. Consider setting up a local online web search advertising campaign. Check out ReachLo

    En Route To Be A Supermodel
    The glitz and glamour of the fashion industry may keep us jaw-dropped in awe and desire, but rest assured, it does not come easy. We keep drooling over the gorgeous ladies and gentlemen in godly shapes and looks, which put the ramp on fire, and secretly wish to be like them. However, what we see is only
    Is your business growing, or are you on a plateau in need of a boost to move up? I know that I always tell you it is best to have a positioning statement and a plan. But sometimes, you just need something to get you off square one.

    Below is my list of 20 marketing vitamins that you should choose from daily over the next month.

    1. Consider starting a monthly e-newsletter. They are a great way to communicate with existing customers, and to remind them of other services you provide.

    2. Call a customer at random just to thank him for the business he has given you.

    3. Develop a signature for inclusion on every email and ensure that all employees are using it. Here's mine:

    Get Bottom Line Communication Ideas at www.hoover-ink.com

    Hoover ink PR, LLC.

    Harry Hoover

    Harry@hoover-ink.com

    704-953-3406

    4. Send hand-written thank you notes to customers or other people who have helped your business.

    5. Call a former customer to find out why she left you.

    6. If well educated business professionals are your target, consider becoming a sponsor on your local public radio station.

    7. Give a speech. If you need help with public speaking, sign up for Zipline at www.tyboyd.com, the e-newsletter I do for Ty Boyd, one of America's top presentation coaches. Even better, take one of his courses.

    8. Read a marketing book.

    9. Write and place articles in ezines.

    10. Ask a customer what you can do to help his business.

    11. Distribute releases about newsworthy events.

    12. Set up a marketing and advisory group consisting of people from outside your industry.

    13. Consider setting up a local online web search advertising campaign. Check out ReachLoc

    Middle-Aged Managers, the Forgotten Digital Divide
    The digital divide is defined by the role computers play within widening social gaps in our society, as the condition of one group having an advantage over another group in regard to computers, technology skills and Internet access.This is usually thought of as being a divide between the white mid
    r starting a monthly e-newsletter. They are a great way to communicate with existing customers, and to remind them of other services you provide.

    2. Call a customer at random just to thank him for the business he has given you.

    3. Develop a signature for inclusion on every email and ensure that all employees are using it. Here's mine:

    Get Bottom Line Communication Ideas at www.hoover-ink.com

    Hoover ink PR, LLC.

    Harry Hoover

    Harry@hoover-ink.com

    704-953-3406

    4. Send hand-written thank you notes to customers or other people who have helped your business.

    5. Call a former customer to find out why she left you.

    6. If well educated business professionals are your target, consider becoming a sponsor on your local public radio station.

    7. Give a speech. If you need help with public speaking, sign up for Zipline at www.tyboyd.com, the e-newsletter I do for Ty Boyd, one of America's top presentation coaches. Even better, take one of his courses.

    8. Read a marketing book.

    9. Write and place articles in ezines.

    10. Ask a customer what you can do to help his business.

    11. Distribute releases about newsworthy events.

    12. Set up a marketing and advisory group consisting of people from outside your industry.

    13. Consider setting up a local online web search advertising campaign. Check out ReachLo

    Finding Your Niche: What Do You Want To Be Known For?
    In my experience, there are two kinds of small business owners: one that knows whom their market niche is and utilize it, and another who tends to waiver or not want to “set in stone” their target market. With the latter group, I always probe for more information: Why don’t you want to choose a specific
    >

    Get Bottom Line Communication Ideas at www.hoover-ink.com

    Hoover ink PR, LLC.

    Harry Hoover

    Harry@hoover-ink.com

    704-953-3406

    4. Send hand-written thank you notes to customers or other people who have helped your business.

    5. Call a former customer to find out why she left you.

    6. If well educated business professionals are your target, consider becoming a sponsor on your local public radio station.

    7. Give a speech. If you need help with public speaking, sign up for Zipline at www.tyboyd.com, the e-newsletter I do for Ty Boyd, one of America's top presentation coaches. Even better, take one of his courses.

    8. Read a marketing book.

    9. Write and place articles in ezines.

    10. Ask a customer what you can do to help his business.

    11. Distribute releases about newsworthy events.

    12. Set up a marketing and advisory group consisting of people from outside your industry.

    13. Consider setting up a local online web search advertising campaign. Check out ReachLo

    Looking for a Job or for a Career?
    As you enter the job market, (for the first time or after a while) you might find that there are a lot of buzzwords thrown around, including the terms career and job. You might be looking for a career, but you aren’t going to enter the career market! Decide if you are looking for a job or a career toda
    s professionals are your target, consider becoming a sponsor on your local public radio station.

    7. Give a speech. If you need help with public speaking, sign up for Zipline at www.tyboyd.com, the e-newsletter I do for Ty Boyd, one of America's top presentation coaches. Even better, take one of his courses.

    8. Read a marketing book.

    9. Write and place articles in ezines.

    10. Ask a customer what you can do to help his business.

    11. Distribute releases about newsworthy events.

    12. Set up a marketing and advisory group consisting of people from outside your industry.

    13. Consider setting up a local online web search advertising campaign. Check out ReachLo

    Seven Problems A Truck Driver May Have
    For those of you who have decided to become truck drivers because you think it's a easy job, better do some more research. A truck driver's job is not a easy ..Seven problems of a drivers job are:1. Gone from home for long weeks at a time. A otr driver must stay out on the
    p>9. Write and place articles in ezines.

    10. Ask a customer what you can do to help his business.

    11. Distribute releases about newsworthy events.

    12. Set up a marketing and advisory group consisting of people from outside your industry.

    13. Consider setting up a local online web search advertising campaign. Check out ReachLocal, http://www.reachlocal.com/?aid=402.

    14. Gather competitors' ads and literature to see what they are promoting, and how they are approaching their target market.

    15. Offer free samples of your product or service.

    16. Call some current clients and ask them why they hired you and how you could expand your business with them.

    17. Get a college student who is in a communications program to do a summer internship for you. UNC-Chapel Hill has a very good internship program.

    18. Join - and get involved in - a professional or civic group.

    19. Write a letter to the editor or an Op-Ed piece to establish your expertise in an issue.

    20. Hire me.

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