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  • Member You - Finding Your Niche: What Do You Want To Be Known For?

    Get Paid For Survey
    If you've spent any time at all looking for ways to make money from home or make money online or home business opportunities, you've probably run into the get paid for survey opportunity. And, if you're reading this you were rightly skeptical, thinking, “Do people really get paid for taking surveys online?”The short answer is “yes.” People really do sit at their computer, offer up their opinions and get paid by check, Paypal or even products and services. It's true. But, why you might ask. Who's paying out money for these surveys.It's Called Market Research Corporations worldwide pay millions and millions of dollars each year to conduct research to discover which products and services
    Once you find that specific group, narrow it down even further. For example, for many years I worked exclusively with bankruptcy attorneys, and was considered an expert (see that word again) in assisting with bankruptcies. My services were actively sought out (once the word was out about who I am and what I did) without me having to market extensively. Why? Because I was ‘the one to go to’ regarding bankruptcy assistance. I even trained quite a few personnel in businesses I just didn’t have time to assist. These people needed my services, and they needed my unique characterist
    Starting A Business, Entrepreneurs Guides
    When you see kickoff time in football its similar for kick starting a business. Why? It determines whether you start out struggling to regain the upper hand or get up and run with confidence. Kickoff time doesn’t determine the outcome of either a game or a new business but getting off to a winning start. To get your business off to a great start follow these 7 guidelines and you will guarantee success. :-1) Know where your sales are coming fromBefore your open you’re your business or website or spend a single dollar on marketing know where your sales are going to come from. Who is your target demographic?One of the biggest mistakes business owners make is not knowing who is going to buy from the
    In my experience, there are two kinds of small business owners: one that knows whom their market niche is and utilize it, and another who tends to waiver or not want to “set in stone” their target market. With the latter group, I always probe for more information: Why don’t you want to choose a specific target for your product/service? Time and time again, the response is the same “I don’t want to limit my profits by only catering to a few.”

    In all reality, you’re not limiting any profits at all! When playing horseshoes, you have one horseshoe with one stake. Try playing horseshoes with 5 stakes and one LARGE horseshoe – how successful do you think you’ll be then? My guess is not very. The same is true with marketing: the more stakes you’re trying to ‘ring’ the more difficult it is to accomplish that goal. By clarifying which stake you’re going after, your success rate is going to be that much higher; and because you’re targeting a specific group of people you can speak to them using their own words and make yourself an expert in their field!

    Expertise = more business!

    I know that personally, I would much rather do business with someone who caters directly to my needs. There are a million widgets out there; why would I buy a large red widget when I need a small green one? If I’m aware of the small green ones, I would definitely buy one! The same goes for your product/service. The more you know about your market, the more people of that market are going to want to buy from you!

    Determining your Niche

    Where do I find my target market?

    Take a good look at your services. What are your three favorite things in the array of services you sell, the ones that you enjoy most? List them on paper, define them clearly, and there you will find your starting point.

    Who can use these services?

    You need to figure out who can use ALL of these services. Not just one, but all three of the services you chose. No easy route here: answering small business owners just doesn’t count (The Small Business Administration (www.sba.gov) estimated there were 23.7 million small businesses in 2003). There may very well be more than one group of people who can use your services; but you must approach these groups one at a time for the most success out of your marketing dollar. Once you find that specific group, narrow it down even further. For example, for many years I worked exclusively with bankruptcy attorneys, and was considered an expert (see that word again) in assisting with bankruptcies. My services were actively sought out (once the word was out about who I am and what I did) without me having to market extensively. Why? Because I was ‘the one to go to’ regarding bankruptcy assistance. I even trained quite a few personnel in businesses I just didn’t have time to assist. These people needed my services, and they needed my unique characteristi

    Melbourne Business Information
    Melbourne Business InformationBefore I tell you about doing business in Melbourne, let's take a quick look at the history of Melbourne... Founded by free-settlers in 1835, 47 years after the first European settlement of Australia, the famous Victorian gold rush of the 1850s transformed Melbourne from a small pastoral settlement situated around the Yarra River into a vibrant metropolis.So much so that by 1865, Australian’s were calling the city “Marvelous Melbourne"Melbourne even served as the temporary national capital from the Federation of Australia in 1901 until the construction of Canberra in 1927.The City of Melbourne (pronounced Mel-ban NOT Mel-bourne) is located on
    horseshoes with 5 stakes and one LARGE horseshoe – how successful do you think you’ll be then? My guess is not very. The same is true with marketing: the more stakes you’re trying to ‘ring’ the more difficult it is to accomplish that goal. By clarifying which stake you’re going after, your success rate is going to be that much higher; and because you’re targeting a specific group of people you can speak to them using their own words and make yourself an expert in their field!

    Expertise = more business!

    I know that personally, I would much rather do business with someone who caters directly to my needs. There are a million widgets out there; why would I buy a large red widget when I need a small green one? If I’m aware of the small green ones, I would definitely buy one! The same goes for your product/service. The more you know about your market, the more people of that market are going to want to buy from you!

    Determining your Niche

    Where do I find my target market?

    Take a good look at your services. What are your three favorite things in the array of services you sell, the ones that you enjoy most? List them on paper, define them clearly, and there you will find your starting point.

    Who can use these services?

    You need to figure out who can use ALL of these services. Not just one, but all three of the services you chose. No easy route here: answering small business owners just doesn’t count (The Small Business Administration (www.sba.gov) estimated there were 23.7 million small businesses in 2003). There may very well be more than one group of people who can use your services; but you must approach these groups one at a time for the most success out of your marketing dollar. Once you find that specific group, narrow it down even further. For example, for many years I worked exclusively with bankruptcy attorneys, and was considered an expert (see that word again) in assisting with bankruptcies. My services were actively sought out (once the word was out about who I am and what I did) without me having to market extensively. Why? Because I was ‘the one to go to’ regarding bankruptcy assistance. I even trained quite a few personnel in businesses I just didn’t have time to assist. These people needed my services, and they needed my unique characterist

    How to Write a Better CV (UK), or Resume (USA and elsewhere)
    The first point to make is that the terms "CV" and "Resume" (with or more often without the French acute accents over the e's) are virtually interchangeable in the UK; they mean the same thing, but if anything the norm is CV. In the USA and elsewhere, the CV (Curriculum Vitae to give it its full title - literally "Life Study") is a different animal - a dry listing of qualifications and experience more suited for a university faculty listing for example.This short article by Stephen Thompson, Managing Director and CEO of Top Professional Resumes Limited in the UK (http://www.top-pro-cvs.com), is a brief introduction to writing such a document yourself.It is a fairly obvious truism that a good CV alone w
    omeone who caters directly to my needs. There are a million widgets out there; why would I buy a large red widget when I need a small green one? If I’m aware of the small green ones, I would definitely buy one! The same goes for your product/service. The more you know about your market, the more people of that market are going to want to buy from you!

    Determining your Niche

    Where do I find my target market?

    Take a good look at your services. What are your three favorite things in the array of services you sell, the ones that you enjoy most? List them on paper, define them clearly, and there you will find your starting point.

    Who can use these services?

    You need to figure out who can use ALL of these services. Not just one, but all three of the services you chose. No easy route here: answering small business owners just doesn’t count (The Small Business Administration (www.sba.gov) estimated there were 23.7 million small businesses in 2003). There may very well be more than one group of people who can use your services; but you must approach these groups one at a time for the most success out of your marketing dollar. Once you find that specific group, narrow it down even further. For example, for many years I worked exclusively with bankruptcy attorneys, and was considered an expert (see that word again) in assisting with bankruptcies. My services were actively sought out (once the word was out about who I am and what I did) without me having to market extensively. Why? Because I was ‘the one to go to’ regarding bankruptcy assistance. I even trained quite a few personnel in businesses I just didn’t have time to assist. These people needed my services, and they needed my unique characterist

    How To Resign Gracefully
    Once a new job has been accepted, you need to consider the timing of your resignation. Since two weeks’ notice is considered the norm, make sure your resignation properly coincides with your start date at the new company.Try to avoid an extended start date. Even if your new job begins in 10 weeks, don’t give 10 weeks’ notice; wait eight weeks and then give two weeks’ notice. This way, you’ll protect yourself from disaster; in the unlikely event your new company announces a hiring freeze a month before you come on board. By staying at your old job for only two weeks after you’ve announced your resignation, you won’t be subjected to the envy, scorn, or feelings of professional impotence that may result from you
    er, define them clearly, and there you will find your starting point.

    Who can use these services?

    You need to figure out who can use ALL of these services. Not just one, but all three of the services you chose. No easy route here: answering small business owners just doesn’t count (The Small Business Administration (www.sba.gov) estimated there were 23.7 million small businesses in 2003). There may very well be more than one group of people who can use your services; but you must approach these groups one at a time for the most success out of your marketing dollar. Once you find that specific group, narrow it down even further. For example, for many years I worked exclusively with bankruptcy attorneys, and was considered an expert (see that word again) in assisting with bankruptcies. My services were actively sought out (once the word was out about who I am and what I did) without me having to market extensively. Why? Because I was ‘the one to go to’ regarding bankruptcy assistance. I even trained quite a few personnel in businesses I just didn’t have time to assist. These people needed my services, and they needed my unique characterist

    Used Office Equipment
    Setting up an office requires a lot of commitment, energy and most of all, considerable cash. Even though you may wish to buy the best office equipment available, it may not be always possible. You may have to settle for used office equipment to fulfill your immediate requirements. Also, the amount of money that you save in buying used office equipment will be quite considerable. This money can be used to fulfill the more urgent requirements of your business and its needs.Used office equipment can be well purchased at second hand shops. These shops are able to procure these goods at very reasonable prices from the actual sellers. They then sell the products to buyers for a profit. Hence, if you buy the equipm
    Once you find that specific group, narrow it down even further. For example, for many years I worked exclusively with bankruptcy attorneys, and was considered an expert (see that word again) in assisting with bankruptcies. My services were actively sought out (once the word was out about who I am and what I did) without me having to market extensively. Why? Because I was ‘the one to go to’ regarding bankruptcy assistance. I even trained quite a few personnel in businesses I just didn’t have time to assist. These people needed my services, and they needed my unique characteristics.

    Who exactly are you speaking to?

    You must do some research (yes, the dreaded ‘r’ word) to figure out the demographics/psychographics of your ideal client. Who are they? Where do they live? How much money do they make annually? Where do they shop? What do they do in their spare time? Where do they congregate? The list goes on and on. You need to know as much about the specific types of people to whom you’re marketing. An easy and cost-effective method on the internet is finding discussion groups directed at those people, and listening very carefully. Knowing the exact demographics just isn’t enough – you must get into their heads and find out what makes them tick. When you know what makes them tick, you know how to speak to them; therefore, making it a lot easier to position yourself as an expert.

    Market research doesn’t have to be costly or difficult; use your imagination to find where your ideal client congregates and the websites/books they visit/read, and you’ll get a good starting point. Seek out people individually, and probe their needs. They will tell you what you want to hear regarding this, and more often then not, they will also direct you to places to find more information. Get an insider in the industry, and use them to their fullest potential.

    What makes you different?

    Now is the time to take a look at your competition for this niche. What services are you offering that differ from the services of your competition? What characteristics are they looking for in you? Do you need to be professional, but upbeat and personal? Do they need someone who specializes in their business with a focus in marketing or project management? This is the time to make yourself shine! You need to stand out from the competition, and add your own personal flare. You need to know what makes you different and highlight it every chance you get! This not only helps define your market, but this is another way your customer will actively seek you when they are in need.

    Marking your Territory

    Once you’ve figured out this vital information about your ideal client, you can begin actively marketing and advertising your services. You will know to whom you are speaking, so make sure that you are always speaking to them! This is the time for you to announce to your mark

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