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Member You - Is Most Marketing by Small Businesses KILLING THEM?
When it comes to marketing, do you ever feel like you are at the mercy of the tides – following up on a referral here, chasing a lead there and more often than not ending up battered and bruised by the rocks along the shoreline? There is a simple solution. It is a solution that will put you in control of your marketing efforts and help assure a steady flow of prospective clients: develop and use a contact management database.Now what could be simpler? And if y
Besides, they treat it as just another cost
One of the first things I look at when I take over a new department or division is the attitudes of the managers and /or supervisors.I ask myself the following questions;Do they inspire loyalty in their staff?If not, why not?If they do, how do they do it?The workforce of any company is normally the lifeblood of the business, the oil that lubricates the machinery. Sure, managers are there to (normally) be creative and develop a plan and
What did I do with it? Threw it in the garbage without reading it. Same as you do. Only it made me think about this article, which I guess might be of some use, unintended by the morons who send me all that useless direct mail.
When I open a local newspaper, the first thing I do is chuck away all the god-awful leaflets and flyers hidden inside it. Same with anything people put in my mailbox or tuck behind the latch on my door. Out with the BS!
Now, I'm ready to accept that someone, somewhere must read that kind of unwanted garbage. Maybe even thinks it's useful. Hell, it's a free country. If no one read it, surely (please God) people would stop sending it. Wouldn't they?
Why this matters
Most of the stuff is sent by huge corporations. They get a response rate of probably less than a fraction of a percent -- say 1 person in every 300-400 -- but that's okay. They send out so many millions of mailing pieces it adds up to a measurable number of possible customers.
Besides, they treat it as just another cost
The typical dream image of the person working at home almost always involves pink fuzzy slippers, an oversized coffee mug, and a relaxed atmosphere. Yet not all that glitters is gold, and there are some very serious pitfalls that have to be avoided in order to make working at home a profitable reality for anyone who is willing to give it a try. To this end, there are usually two avenues available to anyone ready to give it a go: self employment and telecommut
When I open a local newspaper, the first thing I do is chuck away all the god-awful leaflets and flyers hidden inside it. Same with anything people put in my mailbox or tuck behind the latch on my door. Out with the BS!
Now, I'm ready to accept that someone, somewhere must read that kind of unwanted garbage. Maybe even thinks it's useful. Hell, it's a free country. If no one read it, surely (please God) people would stop sending it. Wouldn't they?
Why this matters
Most of the stuff is sent by huge corporations. They get a response rate of probably less than a fraction of a percent -- say 1 person in every 300-400 -- but that's okay. They send out so many millions of mailing pieces it adds up to a measurable number of possible customers.
Besides, they treat it as just another cost
One of the most important aspects of employee communication today is measurement. But so much of that measurement is whether employees access the tools to communicate with them. You know, questions such as do they read the newsletter, do they access the corporate blog, do they find the information sessions interesting. None of these questions prove that your employee communication tools measure engagement. There is one key reason; you are measuring the acceptance of
Now, I'm ready to accept that someone, somewhere must read that kind of unwanted garbage. Maybe even thinks it's useful. Hell, it's a free country. If no one read it, surely (please God) people would stop sending it. Wouldn't they?
Why this matters
Most of the stuff is sent by huge corporations. They get a response rate of probably less than a fraction of a percent -- say 1 person in every 300-400 -- but that's okay. They send out so many millions of mailing pieces it adds up to a measurable number of possible customers.
Besides, they treat it as just another cost
One theory of how to sell has never worked for me.I call it the "Needle Nose Ned" school of selling. It's named for the pesky insurance salesman named Ned from the movie Groundhog Day. If you've seen the movie, you no doubt remember Ned. No matter what your situation is, Ned will try to sell you insurance. And if you already have insurance, he'll try to sell you more.Salespeople like Ned are only concerned with selling you what they have available. Somewher
Why this matters
Most of the stuff is sent by huge corporations. They get a response rate of probably less than a fraction of a percent -- say 1 person in every 300-400 -- but that's okay. They send out so many millions of mailing pieces it adds up to a measurable number of possible customers.
Besides, they treat it as just another cost
We have said it before; if you volunteer to do something make sure you do it. The same is true of being dependable for showing up when you have agreed to be at a specific location. Can you imagine having a group of volunteers agreeing to cook a meal for the elderly and the crew does not show up? I have been to events where people have had to scramble to fill a crucial spot at an event by doing more than one job. Do not be that person that is deemed unreliable for being o
Besides, they treat it as just another cost of doing business. They can afford it out of their vast profits.
But you, the small business owner, can't afford that kind of cost:return ratio. Nor can you send out millions of unwanted marketing messages (Thank God!)
Sending out 5000 would be a very big deal (printing costs, distribution costs...). 10,000 would probably be too expensive on any grounds. So a response of maybe under 10 people -- not SALES, just a response of any kind -- isn't going to make you feel good.
Playing the Numbers
Marketing is a big numbers game, and getting ever more so. Look how many people signed up for the "Do Not Call List" to get rid of those loathsome telemarketers who always call at a meal time.
As soon as consumers have choice, their first action is to dump any kind of marketing. Technology is giving them more and more of that choice.
They can block pop-ups on the Internet
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<a href="http://www.memberyou.net/article/29568/memberyou-Is-Most-Marketing-by-Small-Businesses-KILLING-THEM.html">Is Most Marketing by Small Businesses KILLING THEM?</a>
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[url=http://www.memberyou.net/article/29568/memberyou-Is-Most-Marketing-by-Small-Businesses-KILLING-THEM.html]Is Most Marketing by Small Businesses KILLING THEM?[/url]
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