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Member You - 21 Must-Have Web Site Elements
How do you know your advertising is working for you, do you know exactly who is buying your products or services. Many companies and businessmen even those who are making a reasonable living have no idea where their income is generated from.Keeping good records of customers will help to expand your marketing ventures. Where they are buying, how did they get to know about your products or services these are questions you need to be asking yourself.Placing adverts in a magazine is no guarantee that sale will come rolling in. If you are butcher and you supply special exotic cuts of meat and you are advertising in a butchers magazine you are still not guaranteed the sales will happen. This magazine might have a lower income audience so your $200 steaks are definitely not going to hit the tables.A simple market survey to identify where your customers are coming from w
5. Contact information. Don't make your prospective clients work to find you. Put your phone number on every page. Make it easy for prospective clients to e-mail you with requests for more information or a meeting. And definitely consolidate all of your contact information on one page, including address, fax numbers, and so on.
6. Map and driving directions. If prospects ever visit your location, then you must include a map
I bet, you have been at your computer looking at google, entering some search terms to help you find the work at home clerical jobs that you want, but it seems that between thousands of results there is nothing worth that can give you a really good data entry job or work at home clerical job.But don't get discouraged there really are some good opportunities to find well paying online jobs or work at home jobs. Data entry jobs and clerical jobs can get you a very nice extra income stream if you dedicate a few hours a week to complete the assignments.But where do you find this jobs, without getting scamed? a great way is to ask people who have already tried different work at home jobs and can tell you their experience so you will have first hand information on what is legitimate and whats not.Go to google and search for forums on the job you are looking for. For ex
A top priority for any firm that competes in the professional services or technology space is to create an easy-to-update Web site that demonstrates your competence. As the Internet matures, content is slowly becoming more important, but it's amazing how many sites for such firms simply assert how great the company is, rather than helping prospective clients.
According to our best-practices research, the three most common client seduction Web site errors are: sites that are too busy; sites that feature little more than lengthy company histories and other information important to the company itself; and worst of all, a site devoid of meaningful, useful, how-to information. Without how-to information, a Web site is just a glorified electronic brochure. Client seduction is defined as the art of wooing and winning clients by giving away valuable information.
From a best-practices standpoint, here are 21 must-have elements for a superior Web site that begins the client seduction dance:
1. A clear positioning statement. Tell prospective clients, in as few words as possible, what you do, whom you do it for and what results you achieve. If you have a proprietary process or an extraordinary guarantee, this is the time and place to mention it.
2. Free resources. The key to earning your prospective clients' trust is to demonstrate that you know how to solve their problems in general. They will hire you to solve specific problems. With that key fact in mind, your Web site should be filled with how-to articles, white papers and special reports that give away valuable information.
3. Declare your specialization. The No. 1 attribute prospective clients hunt for is specialization, so put yours right up front. No successful small firm is "all things to all people"; figure out who you serve, and how, and put that information on the front page. Be sure also to describe the outcomes you achieve, such as decreased costs or increased revenues.
4. Mission and philosophy. According to our focus groups, you should include a mission statement, but keep it short and meaningful. Clients say they don't really care that much about mission statements, but if you can use one to further differentiate yourself, it's a good idea to do so.
5. Contact information. Don't make your prospective clients work to find you. Put your phone number on every page. Make it easy for prospective clients to e-mail you with requests for more information or a meeting. And definitely consolidate all of your contact information on one page, including address, fax numbers, and so on.
6. Map and driving directions. If prospects ever visit your location, then you must include a map
Just as military intelligence works to give armies and generals an upper hand on the battlefield, business intelligence (BI) seeks to give CEOs and CIOs a tactical advantage in the business arena. Business intelligence is fundamentally concerned with transforming your organization's operational data into an accessible store of high-value information (called a data warehouse) and distributing the right information in the right way to the right people at the right time.In both business and military operations, it's easy to see the correlation between the quality of intelligence and the success of operations: Those who comprehend and act quickly upon relevant facts have advantages over those who do not.For this reason, intelligence has value to the business organization. Naturally, tools and technologies to collect and distribute of information—or to improve its quality—-w
From a best-practices standpoint, here are 21 must-have elements for a superior Web site that begins the client seduction dance:
1. A clear positioning statement. Tell prospective clients, in as few words as possible, what you do, whom you do it for and what results you achieve. If you have a proprietary process or an extraordinary guarantee, this is the time and place to mention it.
2. Free resources. The key to earning your prospective clients' trust is to demonstrate that you know how to solve their problems in general. They will hire you to solve specific problems. With that key fact in mind, your Web site should be filled with how-to articles, white papers and special reports that give away valuable information.
3. Declare your specialization. The No. 1 attribute prospective clients hunt for is specialization, so put yours right up front. No successful small firm is "all things to all people"; figure out who you serve, and how, and put that information on the front page. Be sure also to describe the outcomes you achieve, such as decreased costs or increased revenues.
4. Mission and philosophy. According to our focus groups, you should include a mission statement, but keep it short and meaningful. Clients say they don't really care that much about mission statements, but if you can use one to further differentiate yourself, it's a good idea to do so.
5. Contact information. Don't make your prospective clients work to find you. Put your phone number on every page. Make it easy for prospective clients to e-mail you with requests for more information or a meeting. And definitely consolidate all of your contact information on one page, including address, fax numbers, and so on.
6. Map and driving directions. If prospects ever visit your location, then you must include a map
I’ll quickly cover the following:A) Why Network With People? B) Five Networking Tips To Get Started. C) Quick Networking Hints. D) Sources To Start Your Network.****** FACT ******Employers love referrals and first look to tap their own workers for people they know that can fill open positions. Its cheaper and provides for more quality employees.By networking, you increase your chances of being personally referred and thus have your foot in the door.=========================================== WHY NETWORK WITH PEOPLE? =========================================== It's true, some of the best jobs are never advertised. Many are filled by successful job seekers who networked with the right people and got the job before it was ever advertised.It’s a proven fact that informal networking is a great meth
1. A clear positioning statement. Tell prospective clients, in as few words as possible, what you do, whom you do it for and what results you achieve. If you have a proprietary process or an extraordinary guarantee, this is the time and place to mention it.
2. Free resources. The key to earning your prospective clients' trust is to demonstrate that you know how to solve their problems in general. They will hire you to solve specific problems. With that key fact in mind, your Web site should be filled with how-to articles, white papers and special reports that give away valuable information.
3. Declare your specialization. The No. 1 attribute prospective clients hunt for is specialization, so put yours right up front. No successful small firm is "all things to all people"; figure out who you serve, and how, and put that information on the front page. Be sure also to describe the outcomes you achieve, such as decreased costs or increased revenues.
4. Mission and philosophy. According to our focus groups, you should include a mission statement, but keep it short and meaningful. Clients say they don't really care that much about mission statements, but if you can use one to further differentiate yourself, it's a good idea to do so.
5. Contact information. Don't make your prospective clients work to find you. Put your phone number on every page. Make it easy for prospective clients to e-mail you with requests for more information or a meeting. And definitely consolidate all of your contact information on one page, including address, fax numbers, and so on.
6. Map and driving directions. If prospects ever visit your location, then you must include a map
Open enrollment can be an exceptionally complex and involved process, consuming months of valuable time and taxing your resources to the breaking point. Open Enrollment is always a hectic time of year when employees have the opportunity to change their benefit plan.Online benefits enrollment does help organizations. It can significantly reduce the cost of running a human resource department by allowing employees to manage their benefits from the convenience of their desktop. According to Survey reports, more than 44 percent of employers used the Internet for benefits enrollment. At companies with more than 5,000 employees, the rate of usage jumps to 71 percent. Many issues contribute to the rise of online-benefits administration, one of which is the common practice of telecommuting.According to the survey, telecommuting is up 3 percent nationally in 2002 and is expected
3. Declare your specialization. The No. 1 attribute prospective clients hunt for is specialization, so put yours right up front. No successful small firm is "all things to all people"; figure out who you serve, and how, and put that information on the front page. Be sure also to describe the outcomes you achieve, such as decreased costs or increased revenues.
4. Mission and philosophy. According to our focus groups, you should include a mission statement, but keep it short and meaningful. Clients say they don't really care that much about mission statements, but if you can use one to further differentiate yourself, it's a good idea to do so.
5. Contact information. Don't make your prospective clients work to find you. Put your phone number on every page. Make it easy for prospective clients to e-mail you with requests for more information or a meeting. And definitely consolidate all of your contact information on one page, including address, fax numbers, and so on.
6. Map and driving directions. If prospects ever visit your location, then you must include a map
I was having trouble with a set of tires I purchased for my automobile. The ride was rough and unacceptable. The store was willing to exchange the tires or give me a refund. However, it was not definite that the tires were actually the cause of my problem.Paul, the mechanic servicing my cars for the last six years, offered to take a look. His son Mike did a diagnostic check that took an hour and a half. Afterwards, they explained what the real problem was. Then they offered a recommendation and I followed their advice. The problem was resolved with an exchange of tires to a different model.This service from Paul and Mike is excellent customer care. But it gets even better. Paul refused to accept any payment from me for the diagnostic service performed on my automobile. And it gets even better than that! Five days later I received a ‘Thank You!’ ca
5. Contact information. Don't make your prospective clients work to find you. Put your phone number on every page. Make it easy for prospective clients to e-mail you with requests for more information or a meeting. And definitely consolidate all of your contact information on one page, including address, fax numbers, and so on.
6. Map and driving directions. If prospects ever visit your location, then you must include a map and driving directions to your office. This will not only save you time, but is also another reason to have prospective clients poking around your Web site.
7. E-mail subscription link. Forrester Research studies show that converting prospects into clients via e-mail is 20 times more cost-effective than using direct mail. Once you capture their e-mail, why waste first-class postage? Offer prospective clients solid reasons for giving you permission to e-mail them: free reports, studies, white papers or notifications of key Web site updates. And of course, state clearly that subscribers can easily opt out of your list whenever they want.
8. On-demand materials (PDF). What happens if a prospective client wants to tell someone else about you? The problem with a beautiful Web site is that is usually doesn't look so beautiful when the pages are printed. The way around this is to offer professionally designed PDFs, readable with the free Acrobat Reader. But don't just offer a standard capabilities brochure; we recommend your menu has a how-to guide or tips brochure that includes capabilities information.
9. Proprietary process. After specialization, clients look for a specific problem-solving process. You should create this process, name it, trademark it and describe it with reverence on your Web site.
10. Seminar information. The best lead generation topic you can employ is the seminar, briefing, workshop and/or round table discussion. Focus on the biggest problems that you solve for clients. Your Web site should prominently list upcoming seminars (to promote attendance) and past seminars (to promote your reputation as an expert).
11. Privacy policy. In a confidential business? Then by all means have a clear privacy policy that states you will never share contact information with anyone else.
12. Legal disclaimer and copyright notice. For ideas on legal disclaimers, look in the front on any nonfiction business advice book published today. You will see language that says the publisher is not engaged in rendering legal, accounting or other professional service and the information is for educational purposes. And protect your intellectual property -- your site content and free resources -- by taking advantage of de facto copyright laws. Post a standard copyright notice.<
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