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Member You - Find What Distinguishes You From Your Competitors
By rotation of the extrusion die these gauge bands can be moved around the surface of the film as the bubble is being extruded. The bubble itself does not rotate. In this fashion they are evenly distributed across the face of the roll at an evenly distributed wound as you would reel in fish line on a fishing reel and build a cylindrical roll of plastic film of perfect symmetry. Without rotation these faults would build up in one place on the roll of film it would create a roll of film whose surface would look like something got caught in the roll and make an un-even impression or bulge on the roll.Unfortunately rotation of the die can introduce problems of its own that the bulge called a gauge band now gradually moves across the face of the coll
24. How fast does your competitor fulfill orders?
25. What type of answers do they have for their product? Do they offer a FAQ (frequently asked question page)?
26. How fast do they answer questions? Submit one and find out.
27. Do they offer a range of payment methods or are they limited? What will be yours?
28. What is their customer service policy? Write yours and know the difference.
29. How many ways can people contact them?
30. What are their "availability" hours?
31. Do they offer product discounts? What are their break points?
32. How do they ship? Is it fr*ee or discounted in some way?
33. Do they offer value-added incentives? This could be in the form of complimentary documentat
Most people considering CeMAP training are looking at the CeMAP qualification as the key to a new career in the mortgage industry. With this in mind, it is vital to understand the state of the mortgage industry and career prospects in the industry once the CeMAP training is completed. A recent article in the trade magazine Mortgage Introducer explores this subject.For those looking at CeMAP training the news is good as nearly two thirds of Building Society CEO’s think that building society mortgage lending will increase in 2007 when compared with the 2006 figures. This means that there is likely to be a continued growth in the amount of mortgage business undertaken in 2007, and this is likely to lead to an ever greater need for CeMAP trained mor
After using the USP method to uncover the uniqueness of my products and services, I continued to find them difficult to name. Because of this, I developed a list of 50 easy-to- answer questions to help me get through the process quickly. [Please allow product and service to mean the same thing for simplicity sake in this article.
First, select an equal playing competitor. If not equal, choose one that is as closely matched as possible. Even if you are selling apples, be careful on the choice of characteristics. A Granny Smith apple is different from a Winesap apple. Both are consumed by similar markets but they have much different uses in cooking. Be mindfully open, somewhere there is a similar apple -- guaranteed.
Second, gather all their product information. Lay the material before you, make a list of the features and benefits. Read and compared line-by-line if needed. I like to use the abbreviation’s S and D (similar/different). If you didn’t come up with anything or your list is small, that is okay, this happens to me a lot. Your mind isn’t seeing them. The questions below will build on your list and expand your view.
If you offer a new service, match target markets, and select one that is less than two years ahead of your success. If their product is too far ahead, you will suffer from "measurement stress". This will please your inner critic but test your passion and sabotage your commitment.
After you have completed whatever list you could do, use these questions to continue expanding:
1. Make a list of their product benefits?
2. What are the benefits your product offers?
3. Identify the features they have that you don't have?
4. Identify the features that you have? Compare.
5. What features are better in their product.
6. What features are better in yours?
7. Why are they better (from a buyers perspective)?
8. What is their price?
9. What is your price?
10. Why is your price different?
11. What emotional needs/desires does your product meet?
12. What physical needs/desires does your product meet?
13. Does your product sell better at different times of the year? And if so, why?
14. Are any of your competitors local? If so, where are they?
15. What is the size of your competitor’s business?
16. Where is this competitor marketing? Find their ads, always keep them in your file.
17. What age and gender are they marketing to? Is the same as yours?
18. What income level are they marketing to? What are you marketing to?
19. What type of customer care do they offer? Research and find out.
20. What type of customer care are you going to offer? What’s different about your customer care or how can it be?
21. Do you offer a special type of advice that they don't? If so, what?
22. If you offer confidentiality, in what ways do you offer this?
23. How is your confidentiality different than your competitors? Or is it the same?
24. How fast does your competitor fulfill orders?
25. What type of answers do they have for their product? Do they offer a FAQ (frequently asked question page)?
26. How fast do they answer questions? Submit one and find out.
27. Do they offer a range of payment methods or are they limited? What will be yours?
28. What is their customer service policy? Write yours and know the difference.
29. How many ways can people contact them?
30. What are their "availability" hours?
31. Do they offer product discounts? What are their break points?
32. How do they ship? Is it fr*ee or discounted in some way?
33. Do they offer value-added incentives? This could be in the form of complimentary documentati
The work environment is undergoing constant change, i.e. in factories, manufacturing units; production houses the work scenario and working condition is changing. Prolonged working hours, specialization of job profiles, technical complexities for jobs, increase in work pressure, etc are some of the major aspects of work environment that are undergoing changes. In the industrial set ups competition is growing by leaps and bounds. So the main concentration of employers is to increase production, maintain quality of the products yet make the long working hours more pleasant and safe in terms of accidents and fatigue for the employees. There are certain aspects of work environment which could exert positive effect on working capacity of the employee like b
Second, gather all their product information. Lay the material before you, make a list of the features and benefits. Read and compared line-by-line if needed. I like to use the abbreviation’s S and D (similar/different). If you didn’t come up with anything or your list is small, that is okay, this happens to me a lot. Your mind isn’t seeing them. The questions below will build on your list and expand your view.
If you offer a new service, match target markets, and select one that is less than two years ahead of your success. If their product is too far ahead, you will suffer from "measurement stress". This will please your inner critic but test your passion and sabotage your commitment.
After you have completed whatever list you could do, use these questions to continue expanding:
1. Make a list of their product benefits?
2. What are the benefits your product offers?
3. Identify the features they have that you don't have?
4. Identify the features that you have? Compare.
5. What features are better in their product.
6. What features are better in yours?
7. Why are they better (from a buyers perspective)?
8. What is their price?
9. What is your price?
10. Why is your price different?
11. What emotional needs/desires does your product meet?
12. What physical needs/desires does your product meet?
13. Does your product sell better at different times of the year? And if so, why?
14. Are any of your competitors local? If so, where are they?
15. What is the size of your competitor’s business?
16. Where is this competitor marketing? Find their ads, always keep them in your file.
17. What age and gender are they marketing to? Is the same as yours?
18. What income level are they marketing to? What are you marketing to?
19. What type of customer care do they offer? Research and find out.
20. What type of customer care are you going to offer? What’s different about your customer care or how can it be?
21. Do you offer a special type of advice that they don't? If so, what?
22. If you offer confidentiality, in what ways do you offer this?
23. How is your confidentiality different than your competitors? Or is it the same?
24. How fast does your competitor fulfill orders?
25. What type of answers do they have for their product? Do they offer a FAQ (frequently asked question page)?
26. How fast do they answer questions? Submit one and find out.
27. Do they offer a range of payment methods or are they limited? What will be yours?
28. What is their customer service policy? Write yours and know the difference.
29. How many ways can people contact them?
30. What are their "availability" hours?
31. Do they offer product discounts? What are their break points?
32. How do they ship? Is it fr*ee or discounted in some way?
33. Do they offer value-added incentives? This could be in the form of complimentary documentat
Me, outsourced? Impossible. How could they replace a business-humor columnist? But my brother-in-law, the radiologist, told me his hospital was threatening to cut his position because they had found a medical group out of India that would read MRIs at half the cost.He warned me, “Hesh, don’t be so smug. No one is indispensable in today’s world economy.”He was right. I had become blas?. I needed to diversify and find readers outside the USA, especially in the booming call-centers of India.Do Indians find our business customs humorous? I decided to do some research. I called the IBM help desk. I asked the technician where he was located. He said “Birmingham, Alabama,” and he said it with pride.I asked for his boss. I told her
After you have completed whatever list you could do, use these questions to continue expanding:
1. Make a list of their product benefits?
2. What are the benefits your product offers?
3. Identify the features they have that you don't have?
4. Identify the features that you have? Compare.
5. What features are better in their product.
6. What features are better in yours?
7. Why are they better (from a buyers perspective)?
8. What is their price?
9. What is your price?
10. Why is your price different?
11. What emotional needs/desires does your product meet?
12. What physical needs/desires does your product meet?
13. Does your product sell better at different times of the year? And if so, why?
14. Are any of your competitors local? If so, where are they?
15. What is the size of your competitor’s business?
16. Where is this competitor marketing? Find their ads, always keep them in your file.
17. What age and gender are they marketing to? Is the same as yours?
18. What income level are they marketing to? What are you marketing to?
19. What type of customer care do they offer? Research and find out.
20. What type of customer care are you going to offer? What’s different about your customer care or how can it be?
21. Do you offer a special type of advice that they don't? If so, what?
22. If you offer confidentiality, in what ways do you offer this?
23. How is your confidentiality different than your competitors? Or is it the same?
24. How fast does your competitor fulfill orders?
25. What type of answers do they have for their product? Do they offer a FAQ (frequently asked question page)?
26. How fast do they answer questions? Submit one and find out.
27. Do they offer a range of payment methods or are they limited? What will be yours?
28. What is their customer service policy? Write yours and know the difference.
29. How many ways can people contact them?
30. What are their "availability" hours?
31. Do they offer product discounts? What are their break points?
32. How do they ship? Is it fr*ee or discounted in some way?
33. Do they offer value-added incentives? This could be in the form of complimentary documentat
A few years ago, community volunteers working for Save the Children, an internationally recognized nongovernmental organization, made a clever observation. Helping Vietnamese communities in which child malnutrition was the norm, they discovered that a small group of very poor families were able to nourish their children against all expectations. All families in the community shared the same resources and the same socioeconomic status. Their limitations were the same. The community workers were fascinated by the apparent abnormality of the very small group. What did these mothers do differently?They found out that in the anomalous group, every mother “was going out to the rice paddies and collecting tiny shrimps and crabs the size of one joint
14. Are any of your competitors local? If so, where are they?
15. What is the size of your competitor’s business?
16. Where is this competitor marketing? Find their ads, always keep them in your file.
17. What age and gender are they marketing to? Is the same as yours?
18. What income level are they marketing to? What are you marketing to?
19. What type of customer care do they offer? Research and find out.
20. What type of customer care are you going to offer? What’s different about your customer care or how can it be?
21. Do you offer a special type of advice that they don't? If so, what?
22. If you offer confidentiality, in what ways do you offer this?
23. How is your confidentiality different than your competitors? Or is it the same?
24. How fast does your competitor fulfill orders?
25. What type of answers do they have for their product? Do they offer a FAQ (frequently asked question page)?
26. How fast do they answer questions? Submit one and find out.
27. Do they offer a range of payment methods or are they limited? What will be yours?
28. What is their customer service policy? Write yours and know the difference.
29. How many ways can people contact them?
30. What are their "availability" hours?
31. Do they offer product discounts? What are their break points?
32. How do they ship? Is it fr*ee or discounted in some way?
33. Do they offer value-added incentives? This could be in the form of complimentary documentat
What customers really want can be divided into two areas.Firstly - they want the core service of your business to meet their needs. They expect your product or service to work. If you say you're a plumber, then the customer expects you to fix their leaking pipe. If you say you're an accountant, then they expect you to resolve their tax details.They also expect your product or service to represent value for money. If I buy an expensive pair of winter boots I expect them to keep out the cold and wet and also look good. Naturally if I was to buy a cheaper pair I wouldn't expect them to last as long.Customers expect your after-sales service to be efficient. If my new winter boots start to leak when I wear them for the first
24. How fast does your competitor fulfill orders?
25. What type of answers do they have for their product? Do they offer a FAQ (frequently asked question page)?
26. How fast do they answer questions? Submit one and find out.
27. Do they offer a range of payment methods or are they limited? What will be yours?
28. What is their customer service policy? Write yours and know the difference.
29. How many ways can people contact them?
30. What are their "availability" hours?
31. Do they offer product discounts? What are their break points?
32. How do they ship? Is it fr*ee or discounted in some way?
33. Do they offer value-added incentives? This could be in the form of complimentary documentation or time, newsletters, or other items. What can you offer that is better?
34. Do they offer gifts? Are they special or common? What do customers have to purchase to get them?
35. Create a list of unique, customer valued gifts, that you might use make theirs eat dust?
36. What special skills do their employees offer? What are yours?
37. Does their staff have some special type of training? Do you or can you get?
38. What makes you excited about selling this product?
39. How long have they been in business? Where are they on the product maturity line? Where are you?
40. If you haven't been in business as long, can you explain your quick success?
41. What do customers say about them? What do yours say? Similar is good but unique statements help more.
42. What statistics do you have on your product that you can use to show your uniqueness?
43. Do they have any celebrity endorsements? You can you get that is already known by your customers?
44. How many ways does the product change people life styles or mindset?
45. How long does their product last by the customer? And yours?
46. Where is the product in the trend line with customers?
47. How frequently does your competitor introduce something new in order to stay on the cutting edge? And you?
48. How fast can they get their product to their customers? Can you do better?
49. Were they the first in developing this product? How long ago was that? Do you have newness as an advantage?
50. Location can be a key. Where is your office or distribution house located? Can you create more than one location? Do they have other locations?
Always remember, everyone wants to eat at restaurants that have the most cars in the parking lot? Customers trust that if other people are eating there, they must have good food and service. Your answers to these questions will help keep your parking lot full.
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